Hubspot
AUGUST 19, 2020
For some reason, whenever I hear the words "marketing automation," I think of the " Transformers " movie with Shia LaBeouf and Megan Fox. It makes me think of the Autobots doing all our marketing -- which would be pretty cool. But today, we're not going to be talking about the robots from Cybertron. Instead, let's focus on how marketing automation can benefit your business.
KoMarketing Associates
AUGUST 19, 2020
When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. It’s where users get the most information and determine if the product or service is right for them. The page itself needs to be perfect to acquire new customers. Finding out what keeps users on the page to eventually convert is necessary in the early life of a campaign.
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Marketing Insider Group
AUGUST 19, 2020
It seems impossible to discuss present-day martech without mentioning personalization. Customized experience – once a differentiator and now a commodity – is at the forefront of every marketing strategy these days, and both consumers and companies alike are obsessed with personalization. You’re probably aware that consumers are highly influenced by personalized experiences.
Industrial Marketing Today
AUGUST 19, 2020
Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. The headline of this post is my tongue in cheek attempt at the famous McDonald’s® age-old question, “You Want Fries With That?” It was a simple marketing strategy that worked brilliantly for upselling and continues to make millions. Read more The post, %Industrial Marketing—You Want Coaching With That?
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Contently
AUGUST 19, 2020
Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions. They cover everything from hospital trips, to symptoms to medication and products that make their lives easier.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Sprout Social
AUGUST 19, 2020
With over 1.3 billion users every month, Messenger can be an invaluable Facebook feature for your business. Especially when you consider the fact that many people are already using it to connect with brands and businesses regularly. According to a Facebook-commissioned study , 61% of U.S consumers had used a daily messaging app to communicate with a business within the past three months of the survey.
Content Marketing Institute
AUGUST 19, 2020
Leveraging content and technology requires you to keep this one thing in the center. Learn that and more from the happenings at ContentTECH Summit 2020. Continue reading → The post Content + Technology: 4 Things to Learn as You Move Into 2021 appeared first on Content Marketing Institute.
Search Engine Journal
AUGUST 19, 2020
Here are seven big benefits of blogging for business, plus examples of companies using blogs to help grow their traffic and attract new customers. The post 7 Ways Businesses Benefit from Blogging via @ronlieback appeared first on Search Engine Journal.
The Daily Egg
AUGUST 19, 2020
There are thousands of different business checking accounts from you to choose from. Deciding between a large national bank, local chain, or online-only bank can feel like a daunting task without any guidance. While business checking accounts and personal checking accounts do have some similarities, some significant differences must be taken into consideration.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Biznology
AUGUST 19, 2020
The following is a sponsored article from our partner, GaggleAMP. You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may want to advertise on TikTok. In this episode of AMP Up Your Digital Marketing , Glenn Gaudet speaks with Erica Weiss, Brand and Campaign Marketing Manager at SparkPost , an email intelligence software company.
Bannersnack
AUGUST 19, 2020
When you think about the old books from your library, you think about the stories that took you places you’ve never been before and not so much about their covers. They’re old, dusty, maybe even in slightly bad shape. It’s different when you want to start creating a beautiful collection of books—first editions, special editions, […].
SmartBug Media
AUGUST 19, 2020
For those in the manufacturing industry, keeping up with (or staying ahead of, for that matter) the competition is not only top of mind, but it’s also a top priority. And in today’s ever-evolving landscape, the challenges that manufacturers, OEMs, and distributors deal with on a day-to-day basis have gotten even more complicated. According to a recent Thomas study on the effects of the coronavirus, 47 percent of U.S. manufacturers report “they are now seeking domestic sources of supply.
Bannerflow
AUGUST 19, 2020
Elkjøp is the leading consumer electronics retailer in the Nordic region. We spoke to Marketing Technology Manager, at Elkjøp Nordic, Thomas Sourour, about spearheading the company’s move to an in-house marketing strategy. Making in-house a success across countries. Elkjøp is the largest consumer electronics retailer in the Nordic countries, with over 400 stores across six countries, and 11000 employees.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Lake One
AUGUST 19, 2020
Nearly 70% of companies engaged in account based marketing programs are using email as a key channel and close to 60% label it as an important channel to their ABM effort. So what kind of emails are account-based marketers sending? We’ve gathered the most effective account based marketing email examples and will unpack the strategy behind each. ABM Email Example: Gifting.
Hubspot
AUGUST 19, 2020
For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it. Every SEO strategy ever devised aims to get you there. If you're lucky enough to land a high ranking, you'll enjoy a pretty big advantage over competitors when it comes to finding new customers. At least that's the prevailing belief among modern marketers and SEO specialists.
ATAK Interactive
AUGUST 19, 2020
If you’ve read our previous blog on How to Build a Winning B2B Sales Enablement Strategy , you know B2B buyers today extensively evaluate a product or service before purchasing. Given this, one of the surefire ways to easily engage buyers throughout the buyer journey is through sales enablement, a tactic where your marketing team deploys the right tools to help your sales team close deals faster.
Hubspot
AUGUST 19, 2020
In college, I took a class on graphic design. One requirement for the class was to have working knowledge of Adobe. Since most of us in the class had no idea how to use Adobe's expansive design suite, my school invited an implementation partner to visit and show us the ropes. Someone from the partnering agency came to our class and demonstrated how to use the tools we had for InDesign to maximize our success in the class.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ATAK Interactive
AUGUST 19, 2020
If you’ve read our previous blog on How to Build a Winning B2B Sales Enablement Strategy in 2020 , you know that B2B businesses today operate in a reality where B2B buyers today extensively evaluate a product or service before purchasing. As such, it is crucial for your marketing team to empower your sales team with the right tools to help them easily engage buyers throughout the buyer journey.
Champion Communications
AUGUST 19, 2020
The B2B buying journey has always been a marathon, rather than a sprint, but the demands of the modern B2B buyer have made gaining access to buyers increasingly difficult. Thanks to the internet, buyers have access to endless information and can compare vendors and offerings without interacting with the actual sellers. A recent Gartner report found that when B2B buyers are considering a purchase‚ they spend the largest proportion of their time independently researching online.
BenchmarkONE
AUGUST 19, 2020
When you’re investing money, time, and effort into a PPC strategy , you want to be sure that you squeeze as much potential as possible out of every dollar that you spend. And there are plenty of tools that can help you get there — including those that don’t require you to carve out any more space in your budget. . Sound too good to be true? Well, it isn’t!
RDW Group
AUGUST 19, 2020
For the past three months, I’ve had the opportunity to take part in a virtual internship with RDW Group. Initially, … The post Transitioning into a Virtual Internship Environment appeared first on RDW Group.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Allocadia
AUGUST 19, 2020
Revenue leaders are facing the steepest economic challenges seen in 10 years – leaner budgets and a need for hyper-efficiency makes static long-term planning obsolete. With ongoing environmental changes, the pains related to planning are amplified today. Our panel conversation with Comcast Business, Workfront, and Zenefits covers how marketing experts from different industries are evolving and tailoring their planning processes for today’s economic reality, and navigating the importa
ScanmarQED
AUGUST 19, 2020
In a world driven by data, it's critical for you to understand your price points in the marketplace. Pricing analytics is easier said than done, but the root of all pricing comes down to a simple question: does a change in price lead to a change in overall revenue? In this webinar, we will answer this question, derive ways for all businesses to evaluate their pricing structure, and examine ways to find inefficiencies in your pricing competitive landscape.
Outreach
AUGUST 19, 2020
In last week’s article, I covered the new functionality of Bombora’s Intent-driven tasks in Outreach for Account Based Selling. After the initial excitement of seeing this new feature, sales leaders often ask me three excellent and important questions: I have these Intent-driven tasks. Now what? Who should we reach out to? Do you have templates of what we should say?
Salesforce Marketing Cloud
AUGUST 19, 2020
As we shared recently, Evergage is now the new and improved Salesforce Interaction Studio. It’s an exciting, new chapter for our team, our customers and the industry – where we can bring “The Power of 1” to many more companies, and see our vision for and commitment to real-time, 1-to-1 personalization realized to an even [.].
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
NetLine
AUGUST 19, 2020
So, you want to build a connector from NetLine to feed your captured leads into a Zoom-hosted webinar? . You’ve come to the right place. With the world using more video collaboration and webinar software than ever before, Zoom has become the choice du jour for businesses of all shapes and sizes. . Marketers want to use Zoom for all its worth in order to expand their virtual marketing efforts.
InsightSquared
AUGUST 19, 2020
InsightSquared , a leading provider of revenue intelligence solutions, today announced it has appointed Todd Abbott as chief executive officer. Fred Shilmover has transitioned to the role of President and will continue to serve as Chairman of the company’s Board of Directors. Abbott brings a wealth of experience in sales, marketing and operational excellence to the role.
Porch Group Media
AUGUST 19, 2020
Covid-19 has resulted in a surge in email marketing. For many brands, email has become the only method of outreach to customers and prospects as brands strive to stay sensitive to the situation, while at the same time, maintain business growth. In this 30-minute webinar, V12 discusses important tips and email best practices to engage customers and prospects with positive experiences and messages that convert.
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