DivvyHQ
NOVEMBER 7, 2019
Your audience is unlikely to spend all their time in one place when they’re online, so executing a multichannel content strategy is all but required for most companies today. Planning content marketing for several online and offline channels requires a great deal of up-front preparation, so check out this guide for a detailed look at how to be successful.
BenchmarkONE
NOVEMBER 7, 2019
Social media isn’t an option for businesses. To stay relevant and competitive, and connect more with your audience, businesses must be active on social. But being successful at social media marketing takes more than just posting the occasional tweet, image or update. . You have to look at certain metrics, like clicks, reshares, likes, and responses for each post to see if they’re actually resonating with your audience.
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KoMarketing Associates
NOVEMBER 7, 2019
Many marketers turn to content marketing to reach out to customers and prospects, but new research suggests that not all of them have mature, sophisticated strategies in place. The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature.
ClickZ
NOVEMBER 7, 2019
“Take control over your marketing data.” If you are a marketer today, you’ve heard that advice many times over. Your peers, the consultants you hire, market research firms, vendors, your boss — just about everyone thinks it’s common wisdom. What is also equally common are the failed marketing data warehousing projects littered throughout the industry.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Hubspot
NOVEMBER 7, 2019
When implementing your social media strategy, it's easy to realize that manually posting on multiple different websites, multiple times a day, isn't optimal for your busy schedule. But it's not easy to tell from a baseline or pricing page which tools are not only the best for efficiency but best for your business. Instead of spending hours of extra research combing through all of your options and sitting through countless demos and free trials, we've compiled a list of the best social media dash
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Vidyard
NOVEMBER 7, 2019
Vidyard attributes 442% revenue growth to focus on innovation, strong leadership and rapid revenue growth. KITCHENER, November 7, 2019 — For the third year, Vidyard , the leading video platform for business, has been recognized as a recipient of Canada’s Technology Fast 50™ for its rapid revenue growth, entrepreneurial spirit and continuous innovation.
Content Marketing Institute
NOVEMBER 7, 2019
If you think you know what combination of copy, layout, and design on landing pages will convert better, think again. Thousands of users may prove you wrong. That’s why you need to do this testing. Continue reading → The post Analyze 6 Elements to Land Better Conversion Rates appeared first on Content Marketing Institute.
Vidyard
NOVEMBER 7, 2019
For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. KITCHENER, Ontario – November 7, 2019 – Vidyard , the leading video platform for business, has partnered with Heinz Marketing on an original research report to better understand the power that video has within the increasingly noisy, digital world.
ClearVoice
NOVEMBER 7, 2019
You’re fairly confident in your skills as a journalist. You have some bylines that you’re mighty proud of. You’ve figured out how to build your side-hustle, or even been brave enough to take the leap to freelancing full-time. But while freelance articles are consistently assigned to you, snagging a long-term content marketing contract feels like an ongoing uphill battle.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Vidyard
NOVEMBER 7, 2019
Vidyard attributes 442% revenue growth to focus on innovation, strong leadership and rapid revenue growth. KITCHENER, November 7, 2019 — For the third year, Vidyard , the leading video platform for business, has been recognized as a recipient of Canada’s Technology Fast 50™ for its rapid revenue growth, entrepreneurial spirit and continuous innovation.
SmartBug Media
NOVEMBER 7, 2019
Marketers are all about efficiency, whether it's setting up a repeatable blogging strategy, automating social promotions, or letting websites do a lot of the legwork. Email marketing is no different — and the ability to automate follow-up and nurturing is a crucial part of that success and taking stress off day-to-day. However, as it becomes more commonplace, many email marketing automation strategies have a binary approach in the form of a logic tree, relying on "yes" or "no" actions taken by t
Varicent
NOVEMBER 7, 2019
“Reach back out in six months” How many times do you or your sales reps get this sort of message while selling? And it can be for a number of reasons: Waiting for a new budget cycle They’re not ready internally to implement a new tool They’re waiting for a new product feature you’re working on Or maybe you’re just getting brushed off And then the sales rep keeps the opportunity open, with a task to follow-up in 6 months, and another opportunity ends up in limbo – somewhere between a qualified le
Pearl Digital Marketing
NOVEMBER 7, 2019
Back in 2015, Google’s Search Quality Evaluator Guidelines gave us a rare glimpse into what makes the search engine’s algorithms tick. They also introduced us to Your Money or Your Life, or YMYL, as well as two other critical insights that factor into how Google defines page quality: Beneficial Purpose – The value the page represents to the user. For example, an instruction manual for a new piece of tech is going to score more highly in terms of beneficial purpose than a few flowery paragraphs t
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Stevens & Tate
NOVEMBER 7, 2019
With all the choices that consumers have in this day and age, just having a good product at a fair price point just isn’t going to cut it. Consumers don’t just care about the product (or service) they’re buying, they care who they’re buying it from, which is why your company’s brand identity is so important to your success.
Sharpspring
NOVEMBER 7, 2019
As the age-old saying goes, “There is only one chance to make a great first impression.” When looking to communicate with modern audiences, the best way to do so is through your website. The uses of web design aren’t limited to simply providing a great look for your business—there are several key benefits to keep in mind when making decisions about your web design.
Hubspot
NOVEMBER 7, 2019
To understand what rel=nofollow is, we'll start with an example. Let's say I'm a Wikipedia editor, and I've recently written a page about zebras. My page is getting hundreds of views, and is ranking on page one of Google for the search term, "Zebra". Following the success of my Wikipedia page, I get an email in my inbox. Someone is reaching out to ask if I'll link to their fake news website.
Vidyard
NOVEMBER 7, 2019
For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. KITCHENER, Ontario – November 7, 2019 – Vidyard , the leading video platform for business, has partnered with Heinz Marketing on an original research report to better understand the power that video has within the increasingly noisy, digital world.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
xiQ
NOVEMBER 7, 2019
Account-Based Marketing and B2B Sales is a Complex, Long-drawn Process. At the end of the day people buy from people they trust. Building trusted relationships with buyers is key to winning B2B deals. xiQ’s AI-generated (DISC) personality analyses enable B2B sellers and marketers to better understand their prospects and customers. xiQ combines AI with behavioral science to provide unprecedented insights and recommendations on how to build trusted relationships with buyers, access in-depth accoun
FMG Suite
NOVEMBER 7, 2019
The year is coming to a close, so it’s natural to take a look back. You might look at your budget and your overall business success, but it is pertinent that you also take a look back at your marketing. An end-of-year analysis will allow you to evaluate your performance this year and make informed decisions moving forward. . As a financial advisor, you probably have your focus set on your clients, not on your marketing.
Matchcraft
NOVEMBER 7, 2019
Continuing our discussion of Millennials and marketing, our CEO, Sandy Lohr recently spoke at the HealthCare Internet Conference (HCIC) held in Orlando, Florida, about “Millennials’ Perspective on Healthcare”. There is a growing and concerning trend within the healthcare industry of skepticism and mistrust among millennials when it comes to their providers.
Valasys
NOVEMBER 7, 2019
Prologue. Progressive B2B brands just can’t afford to overlook the top marketing podcasts for B2B marketers in 2020 as they gear up to welcome the New Year, in specific measure because podcasts are an important way for marketers to keep in touch with the leading influencers in the industry & partly because podcasts leverage education & entertainment & are an impactful form of storytelling.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
PureB2B
NOVEMBER 7, 2019
The post Big Data Marketing & How It Impacts Your Value Proposition appeared first on DemandScience.
Square 2 Marketing
NOVEMBER 7, 2019
If Generating Leads Was Easy, Everyone Would Have All The Leads They Need. We all know that almost no business has all the leads they need or want. I don’t think it’s wrong to assume that very few companies know exactly what they need to do to produce all the leads they need month over month. This is reinforced for me when I speak to groups. I start all my sessions by asking the audience to stand.
Digital Marketing World Forum
NOVEMBER 7, 2019
Michael Shattuck joined Widen in 2017 after a decade of leadership over global photography and marketing technology systems at New Balance. Today, he leads the Widen Consulting team and partners with marketing and creative professionals to focus on human-centered transformation projects that leverage services such as martech strategy design, change management, and process optimization.
Moz
NOVEMBER 7, 2019
Posted by PhilNottingham Video and podcasts are only growing in popularity, proving to be an engaging way to reach your audience and find ways to talk about your industry or product. But it's a crowded market out there, and finding a good idea is only half the battle. Join video marketing extraordinaire Phil Nottingham from Wistia as he explores how we can both uncover great ideas for a podcast or video series and follow through on them in this week's episode of Whiteboard Friday.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Scoop.it
NOVEMBER 7, 2019
Content marketing helps you reach more people through relevant channels and answer their questions, which ultimately builds trust. Thought leadership allows you to develop and share an authoritative voice that helps others make the right decisions. In other words—it helps you develop trust from an audience. Does that mean that content marketing and thought leadership are interchangeable concepts?
Martech Advisor
NOVEMBER 7, 2019
There are a handful of times when rapid testing in B2B shines: when you’re unsure if a new marketing channel would work; when you’re bringing a new product to market; when you need to test new points of distribution; and when you need more data to automate. In this article, Patty addresses how rapid testing works and why it is wildly beneficial to marketers.
Optinmonster
NOVEMBER 7, 2019
In this article, you’ll learn everything you need to know about the impact of mobile on email engagement. We’ll share some mobile email engagement statistics, as well as tips for how to boost mobile email engagement overall. Many people have a smartphone in their hand (or close by) nearly all day long. They’re updating their social media accounts, doing some online shopping, googling answers to their questions, and of course, checking their email.
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