ViewPoint

SEPTEMBER 9, 2015

You can never have too much of a good thing … right? Well, in an article published by the Georgia Institute of Technology, “Too Many Choices Can Lead to Bad Decisions” (February 2015), researchers found that “The frustration of picking one thing from dozens of options can take over and lead to choice overload.”. Earlier this year, the 2015 edition of the Marketing Technology Landscape Supergraphic was released and—are you ready for this?

Vendors 225

Vendors Custom Publishing Marketing & Strategy Marketing 225

Crimson Marketing

SEPTEMBER 9, 2015

According to Gartner, 80% of the world’s data is unstructured. That presents a real challenge to those trying to use available information to understand what customers are saying about a brand’s products and services. Language—whether it is in social media postings, email or verbal form—offers a treasure trove of potential insight to marketers. It takes a unique mix of technology and technique to make sense of such unstructured data.

Churn Rate 201

Churn Rate Marketing Management Marketing & Strategy Gartner 201

ANNUITAS

SEPTEMBER 9, 2015

As I was walking down the hallway to get to the opening keynote at Content Marketing World this morning, I passed rows and rows of amazing movie posters. The theme this year is Bright Lights, Big Content and it pulls directly from the Hollywood storytelling tradition, riffing on the classic images from the movies we all know and love. Storytelling is a recurring theme at every CMW I have attended … how do we tell our story and make it interesting to our customers?

Content Marketing 170

Content Marketing Planning Work Management Marketing Management 170

Biznology

SEPTEMBER 9, 2015

Digital marketing is more challenging than it has ever been. And it’s not getting any easier. Between the constant demands to show immediate ROI on every dollar spent to the overwhelming cluster of marketing technology tools, it can be hard just to keep your head above water. But, for a marketer to be successful today, he or she has to cut through the noise and focus on doing fewer things that deliver big results.

Paid Search Agency 151

Paid Search Agency Advertising Agencies Webinar Metrics Ad Agencies 151

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Onalytica B2B

SEPTEMBER 9, 2015

From spending, saving and investing money, tools enabling us to manage our finances are more innovative than ever before. As accounts are increasingly being accessed on mobile devices, we find ourselves in a position where ever-evolving technology and the Internet can revolutionise our financial services. Technology is bridging the gap between consumer and vendor, investor and investment, client and business; making for easier transactions and altering the relationship we have with our money.

PageRank 131

PageRank Brand Identity Branding Marketing Management 131

Vidyard

SEPTEMBER 9, 2015

When you go grocery shopping, d o you take a list with you or have an idea of what you’re going to buy? Of course we’ve all probably fallen into the impulse-buy trap (mmm, chocolatey goodness at the register!), but most of the time you’re probably buying based on analytics. Say what? You’re probably thinking, “Ya right, I don’t whip out my smartphone and pull up some crazy app, spreadsheet, or pie chart just to grocery shop!”.

Analytics 98

Analytics Top of Funnel Video Marketing Customer Satisfaction 98

Brandpoint

SEPTEMBER 9, 2015

The bigger your words, the smarter you sound, right? Not necessarily. Especially when it comes to your content marketing strategy. You already know the importance of quality, relevant content. But the first and most important task is retaining a reader’s interest through readability. Otherwise, how will you know they got your message? What is readability?

Marketing Strategy 75

Marketing Strategy Marketing & Strategy Content Marketing Content 75

Hinge Marketing

SEPTEMBER 9, 2015

In our quest to understand the impact of Visible Experts℠ , we interviewed 130 Visible Experts and asked them about their path to success and expertise. On average, we discovered that these industry thought leaders use 16 different marketing tools to grow their personal brands. Of all the tools they used, books were identified as the tool with the greatest impact—and the one that had a particularly strong return on effort.

Thought Leadership 67

Thought Leadership Buzz Promotion Sales Cycle 67

Hubspot

SEPTEMBER 9, 2015

When we first started HubSpot over nine years ago, I didn't know much about marketing; I only knew I didn't like being marketed to. I didn't see what good it did to interrupt people just to push a product on them. It's not the sort of thing you'd wish on yourself, so why put it on others? It was that observation -- that flaw in the way that marketing traditionally worked -- that laid the foundation for inbound marketing.

Paid Content 55

Paid Content Lead Ranking Lead Scoring CMS Development 55

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

JotForm

SEPTEMBER 9, 2015

Getting people to work together can be hard. JotForm not only succeeds at this, but excels. We do so with people in two main offices, and exotic locations around the world. Thailand, the Philippines, Indonesia, Hong Kong, Turkey, the Netherlands, and Montenegro are all places JotForm has been built.

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48

Content Standard

SEPTEMBER 9, 2015

Email is one of the best forms of one-to-one marketing. It allows for true personalization and closed-loop reporting that gives marketers the ability to optimize effectively. But of course, that’s only true if you’re doing it the right way. As with anything marketing-related, email marketers need to understand their audience and then deliver what their audience wants.

Email Marketing 45

Email Marketing Marketing & Strategy Marketing Strategy Advertising Agencies 45

SEMrush

SEPTEMBER 9, 2015

A content delivery network (CDN) definitely wins the SEO battle when it comes to page speed optimization techniques. Server location does matter a lot for search engine rankings and there are issues with internal web hosting.Plenty of discussions, how-to-guides and articles supporting CDN usage are already all over the Internet. So, let us not add one more to it.

SEO 45

SEO Practices Best Practices Content 45

Content Standard

SEPTEMBER 9, 2015

Facial recognition technology is about to explode in marketing, and some brands are already taking advantage. A new report from Transparency Market Research estimates that the facial analytics market is set to reach nearly $2.7 billion by 2022, growing about 10 percent per year. While increased demand for surveillance systems is a big part of the jump, demand from industries like retail are also driving the growth.

Brand Identity 40

Brand Identity Branding Content Mobile Marketing 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Webinato

SEPTEMBER 9, 2015

While the number of sales and marketing webinars has been significantly increasing over the last few years, only a small number enjoy high conversion rates. Challenges posed by the lack of interactivity, the difficulty in maintaining attendees’ attention level and obstacles in conveying the message without the body language, to name a few, can negatively impact the results of webinars.

Conversion Rate 40

Conversion Rate Webinar Metrics Conversion Work Management 40

Brandfolder

SEPTEMBER 9, 2015

The internet is filled with useful apps and accessories that make it easier for marketers to do their jobs.

Tools 40

Tools Ad Building Brand Identity Branding 40

The Freeman Company

SEPTEMBER 9, 2015

Tech can convert audiences into participants while driving data and engagement

40

40

Marketing Insider Group

SEPTEMBER 9, 2015

Since its launch in 2007, American Express’ OPEN Forum has been considered the poster child for content marketing. The highly innovative program for its time single-handedly proved the business value of brands providing useful content to their customers. Year over year, OPEN Forum continues to succeed and is known for being the American Express’ # 1 source of leads for new card members.

Top of Funnel 171

Top of Funnel Work Management Content Marketing Marketing Management 171

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

Convince & Convert

SEPTEMBER 9, 2015

Image via BigStockPhoto.com. Today, I had the honor of delivering a keynote address to more than 3,000 content marketers at the Content Marketing World 2015 event in Cleveland. For the first time in my long career as a speaker, I used no slides whatsoever. I just talked about where content marketing is going, and how content marketing professionals can continue to succeed… or fail to do so.

Content Marketing 167

Content Marketing Content Paid Search Agency Peer-to-peer 167

Hubspot

SEPTEMBER 9, 2015

My relationship with office temperatures can best be described through the following Katy Perry lyrics : "You're hot, then you're cold. You're yes, then you're no. You're in, then you're out. You're up, then you're down.". Is the sentiment familiar? More often than not, getting your office to a "perfect" temperature -- one that everyone can agree upon -- can feel like an uphill battle.

Opt-out 61

Opt-out Opt-in Tips Paper 61

Convince & Convert

SEPTEMBER 9, 2015

We see a product advertised on TV , we find that product online, and then we purchase the product without doing any further research. If this sounds too easy, that’s because in the vast majority of cases, it is. Case in point? Only 2% of customers buy on their first visit to a website. Shoppers have moved beyond the behavior predicted by the traditional marketing funnel , and the customer’s path to purchase has become more of a winding road, with many more points of entry and exit.

Mobile Advertising 148

Mobile Advertising Funnel Advertising Top of Funnel Broadcasting 148

LEADership

SEPTEMBER 9, 2015

When you’re on the lookout for a new TV (or smartphone, or laptop), your first step is probably to use Google to see what other people have to say about different brands or models, right? You’re not alone. Fleishman-Hillard reported in 2012 that 89% of people do exactly that, and one in five will check out a brand on Facebook. All of that consumer chatter and social media messaging can make a salesperson’s job a little more complicated than it used to be.

Generation 70

Generation Lead Ranking Advertising Agencies Amazon 70

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Hubspot

SEPTEMBER 9, 2015

What do the most successful pitches on ABC's hit television show Shark Tank look like? When it comes to landing a deal with the investors on the show, the entrepreneurs in some industries have it easier than others. For example, a whopping 85% of successful pitches are products, while only 11% are service-based and 4% are both a product and a service.

Television marketing 57

Television marketing Business Statistics Analysis 57