KoMarketing Associates

SEPTEMBER 11, 2015

No matter what your specific industry is, if you’re in B2B, there are a several very useful disciplines and points of action that can help you implement campaigns successfully. Utilizing specific resources and tools when planning and implementing your campaigns can assist with facilitation and will also help you track results more effectively. While some of the best resources for research are commercial in nature, there are also several free versions that allow you to view data and brainstorm wi

Paid Content 195

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 195

Sales Engine

SEPTEMBER 11, 2015

The role of Search Engine Optimization (SEO) has changed substantially over the last 10 years. It used to be about “tricking” Google with things like keyword stuffing, meta tags and link building through some very ugly means ( such as setting up a server halfway around the world and creating all sorts of back links to your site, making Google think you’re a more popular site than you were.

SEO 178

SEO Content Keywords Opinions 178

Marketing Insider Group

SEPTEMBER 11, 2015

The fundamental core of successful content marketing programs is, well, creating great content. Even great content, however, needs a push. Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar.

Paid Content 174

Paid Content Distribution Cost Per Click Banner Ads 174

Biznology

SEPTEMBER 11, 2015

The beauty of many entrepreneurial start-ups these days is that their brands can be so refreshingly eccentric and charming. Often, they succeed by creating new space in mature categories that no one ever anticipated, and the persona of the founder can make these brands even more distinctive and memorable. Two classic examples are Burt Shavitz for Burt’s Bees, acquired by Clorox in 2007, and Ben Cohen and Jerry Greenfield for Ben & Jerry’s, purchased by Unilever in 2000.

Branding 150

Branding Brand Identity Case Studies Trust Marketing 150

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Convince & Convert

SEPTEMBER 11, 2015

Looking for a way to get more trust in your brand, a lift in consumer engagement, and an edge over your closest competition? The path toward all those goals may start behind the door with the “CEO” name plate on it. A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365.

Loyalty 164

Loyalty Twitter Branding Brand Identity 164

SWZD

SEPTEMBER 11, 2015

The Cost-per-Lead Method: Guaranteeing Your Lead Generation Results The majority of emedia’s clients elect to work with us on a Cost-per-Lead (CPL) Guarantee basis. Your needs, your offers, and our expanding audiences determine a lead volume guarantee. This mutually agreed-upon metric serves as our guide for your campaign. Then we guarantee to hit it for you. emedia will.

Cost per Lead 66

Cost per Lead CPL Cost Lead Generation 66

Hubspot

SEPTEMBER 11, 2015

Have you ever noticed that some URLs start with "[link] while others start with "https://"? Perhaps you noticed that extra "s" when you were browsing websites that require giving over sensitive information, like when you were paying bills online. But where'd that extra "s" come from, and what does it mean? To put it simply, the extra "s" means your connection to that website is encrypted so hackers can't intercept any of your data.

Marketing Websites 61

Marketing Websites Validation Hubspot Landing Pages 61

JotForm

SEPTEMBER 11, 2015

(by our newly hired Director of Public Relations) When I first applied to work at JotForm, I didn’t know what it was, let alone know how easy it was to use. Once I started the interview process, I figured it was time to browse the site and see what the fuss was about. I always thought that even t.

Public Relations 48

Public Relations Process 48

Hubspot

SEPTEMBER 11, 2015

The design of your website is a valuable part of your business' marketing efforts -- not to mention your sales and customer service efforts, too. And, just like you keep on top of marketing updates and trends like the savvy marketer you are, you also need to be sure you're keeping up with design trends. After all, marketing and design overlap quite often nowadays.

Design 61

Design Trends Interactive Marketing Marketing Websites 61

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SnapApp

SEPTEMBER 11, 2015

SnapApp’s next release will launch this Monday, September 14th. We are thrilled to show you the new features, which include an improved process for Responsive Design and Advanced Marketing Automation for Marketo! Responsive Design. Our prospects and customers interact with SnapApps on all devices and on all channels. Now it’s easier than ever to ensure your SnapApps look great no matter how they’re being viewed!

Eloqua 48

Eloqua Marketo Display Knowledge Base 48

QuanticMind

SEPTEMBER 11, 2015

PPC analysis should be an ongoing, iterative practice, as should your keyword research. Beyond using modern techniques like geo targeting , device targeting, time segmentation, and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. Internet searches are commonly becoming long-tail questions.

Long Tail Marketing 40

Long Tail Marketing PPC Keywords Analysis 40

SnapApp

SEPTEMBER 11, 2015

Alright, content marketers (that's "conTENT markeTEERS"). Let’s reflect: That was a whole lot of awesomeness in a pretty tight timeframe. It’s hard to believe the week is already over - most people jetted off last night after Nick Offerman’s closing keynote, and the rest of us are headed home sometime today. Our minds are all still somewhat awhirl, I’m sure.

Wikipedia 48

Wikipedia Twitter Internet Marketing Paid Search Agency 48

QuanticMind

SEPTEMBER 11, 2015

PPC analysis should be an ongoing, iterative practice, as should your keyword research. Beyond using modern techniques like geo targeting , device targeting, time segmentation and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. Internet searches are commonly becoming long-tail questions.

Long Tail Marketing 40

Long Tail Marketing PPC Keywords Analysis 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

LeanData

SEPTEMBER 11, 2015

A talented Sales Development Representative can be found anywhere. Take, for instance, the car wash. That’s where Brian Birkett once came across a good SDR. “The people who work at car washes make their money on upsells,” said Birkett, the vice president of sales at technology company LeanData. “They’re personable and really good at quick pitches. Anyone who has worked in some form of retail already knows how to hustle.

Top of Funnel 40

Top of Funnel Sales Qualified Leads Funnel Advertising Sales Cycle 40

Content Standard

SEPTEMBER 11, 2015

If your company’s SEO strategy is giving you a headache, there may be a simple solution: Stop trying so hard. Marketers who address the hundreds of variables accounted for in search algorithms may find themselves overloaded with search engine optimization tasks. According to Forbes , the argument for such a workload is weak: Focusing on every small variable distracts from the larger objectives those variables are trying to account for.

SEO 40

SEO Work Management Marketing & Strategy Marketing Management 40

LeanData

SEPTEMBER 11, 2015

A talented Sales Development Representative can be found anywhere. Take, for instance, the car wash. That’s where Brian Birkett once came across a good SDR. “The people who work at car washes make their money on upsells,” said Birkett, the vice president of sales at technology company LeanData. “They’re personable and really good at quick pitches. Anyone who has worked in some form of retail already knows how to hustle.

Top of Funnel 40

Top of Funnel Sales Qualified Leads Funnel Advertising Sales Cycle 40

Content Standard

SEPTEMBER 11, 2015

Braggers are the worst. Listening to someone list achievement after achievement in an “I’m better than you” tone makes you want to walk the other way. The same is true for brands that brag. No one wants to hear brands constantly preach their products, though many take this approach, presenting tired campaigns and flashing ads that interrupt us from the content we want to consume.

Loyalty 40

Loyalty Branding Brand Identity Positioning 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

LeanData

SEPTEMBER 11, 2015

A talented Sales Development Representative can be found anywhere. Take, for instance, the car wash. That’s where Brian Birkett once came across a good SDR. “The people who work at car washes make their money on upsells,” said Birkett, the vice president of sales at technology company LeanData. “They’re personable and really good at quick pitches. Anyone who has worked in some form of retail already knows how to hustle.

Top of Funnel 40

Top of Funnel Sales Qualified Leads Funnel Advertising Sales Cycle 40

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content. My practice. I’m a “content creative” – a writer, photographer, and interviewer.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

LEADership

SEPTEMBER 11, 2015

Some things just don’t change. In the case of Sales vs. Marketing, the ‘disconnect’ or dysfunctional system has worsened in many organizations. We see it and hear about it all the time. We have previously analyzed why sales people don’t follow up on the leads provided by marketing. With the growing focus on inbound marketing and digital media, here are the most common complaints from both parties: Sales feels: “Marketing is spending too much time and money on branding exercises and creative camp

Lead Ranking 70

Lead Ranking Top of Funnel Marketing Qualified Leads Sales Qualified Leads 70

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content. My practice I’m a “content creative” – a writer, photographer, and interviewer.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hinge Marketing

SEPTEMBER 11, 2015

Every day, I go into a new Google Analytics account and look at numbers that are not accurate. When I say “not accurate,” I don’t mean a few extra sessions or a bounce rate that is off a bit. I mean traffic numbers that are double what they should be and time on site and average pages per visit that are half of what they should be.

Analytics 78

Analytics Google CAN-SPAM Sales Qualified Leads 78

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content. My practice I’m a “content creative” – a writer, photographer, and interviewer.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Convince & Convert

SEPTEMBER 11, 2015

Like you, I followed the news of Apple’s latest product announcement with some interest. Whether they’re revealing a brand new product or making updates to existing models, this is a company that has changed the way we think about product launches and, more fundamentally, how we communicate. So it was with great interest that I read the Fortune article on Angela Ahrendts , Apple’s SVP of retail and online.

Curation 139

Curation Storytelling Analysis Trust Marketing 139