Marketing Insider Group

AUGUST 12, 2015

Content marketing or social selling success is not as easy as turning on a switch. Using content for sales plays to connect with audiences to drive specific results has proven successful for many marketers and sales organizations. Having a content action plan or play on your chalkboard will help you move the move the sale forward toward the goal. 5 Ways To Use Content To Become A Better Social Selling Rep. 1.

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Social Marketing Planning Content Marketing Buying Cycle 169

Biznology

AUGUST 12, 2015

Last week, a friend and former client, Leszek Adamczyk, President of an innovative environmental software firm in Poland (Atmoterm), sent me an enlightening article on how younger people in Europe are becoming more engaged in the “circular economy” model and adding fresh ideas for its growth. This article and additional research revealed three interesting insights that are relevant for all marketers.

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Brand Identity Branding Paid Search Agency Terms and Conditions 140

Adobe Experience Cloud Blog

AUGUST 12, 2015

Author: David Lizerbram Podcasting has become big business. For those of you who aren’t up on the medium, a podcast is simply a recorded audio show that you can download or stream and play any time you like. Top podcasters like John Lee Dumas of Entrepreneur on Fire are generating hundreds of thousands of dollars a month. Businesses are jumping into the podcast world as a hot new marketing channel —and as a new source of direct revenue.

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Rules Paid Search Agency Ads Ad Exchange 105

Hinge Marketing

AUGUST 12, 2015

Your professional services firm’s website is often the centerpiece of your marketing and business development strategies. It houses your educational content. It communicates your expertise and capabilities. It showcases past client successes. It's where prospects go to learn about you. It tells prospects how to get in touch with you. And to encourage your firm's website visitors to deepen their engagement with you and move through the buying journey, you need a variety of calls-to-

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Top of Funnel Marketing Websites Sales Qualified Leads Lead Scoring 75

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The ROI Guy

AUGUST 12, 2015

Most organizations spend a significant portion of their marketing budget on creating content to fuel demand generation programs, and to arm sales reps to have better conversations and engagements. Unfortunately, the majority of this content spend is currently wasted. SiriusDecisions reports that 55% of current content spending is squandered. This means that a typical company is wasting $1 out of every $7 spent on marketing each year.

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Paper Marketing Budget Demand Generation Agencies Storytelling 72

Brandfolder

AUGUST 12, 2015

Last week, the Brandfolder dev team checked out of our office and into [Develop Denver]([link] a two-day conference that, “brings together creative minds in the design and development community to.

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Product Conference Communities Creativity 40

Hubspot

AUGUST 12, 2015

In an advertising agency, having a good idea isn’t enough. You also have to demonstrate that your thinking caused your client’s cash register to ring. Proving your ads actually rang the register, however, has historically been a difficult exercise -- one requiring deep expertise in research, statistics, and business analysis. Unfortunately, in lieu of doing the necessary measurement work, lots of marketers are taking the easy way out by relying on “vanity” metrics.

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Video Marketing Advertising Agencies Dwell Paid Search Agency 61

Content Standard

AUGUST 12, 2015

Following up on a promise it made earlier this year , Facebook is continuing its testing of e-commerce features by rolling out the service for users in Australia. Offering specific pages the ability to create posts with a “sell” button, this latest update from Facebook doesn’t seem too impressive on the surface (after all, the posts do appear like most other posts), but it could have an impact on how we approach social media marketing.

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Social Media Social Marketing Media Cross-Selling 40

Hubspot

AUGUST 12, 2015

It’s no secret that landing pages are essential to the success of your ecommerce site. Whether you’re creating these pages for your pay-per-click campaigns or for email blasts, a few things always remain the same. It doesn’t matter if you’re brand new to the ecommerce landing page design or just looking for a quick refresher. These six landing page musts will never change.

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Landing Pages Conversion Rate Conversion eCommerce 60

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Standard

AUGUST 12, 2015

As video marketing’s popularity soars and as brands expand globally, creating localized, engaging videos that maintain a brand’s global story presents unique challenges. The majority of views on YouTube come from outside the US—in fact, 70 percent of video traffic comes from global viewers. The consumption of videos is also increasing: According to Cisco , videos will drive 80 percent of consumer Internet traffic worldwide by 2019.

Video Marketing 40

Video Marketing Paid Search Agency Youtube Storytelling 40

Convince & Convert

AUGUST 12, 2015

A couple months ago, we surveyed a ton of bloggers and marketers from our CoSchedule audience to discover three of your biggest marketing challenges: 38% say it’s hard to plan consistent content that hits their goals. 22% can’t find the time to create content. 16% find it tough to create awesome content. That got me thinking: How can you save time while planning awesome content, really?

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Planning Work Management Marketing Management Custom Publishing 167

Marketing Insider Group

AUGUST 12, 2015

Do you want to generate more leads on your website? Without landing pages, you’re like the single guy who doesn’t ask Miss Right for her phone number. One day back when I was single in the City of New York and living on Manhattan’s Upper East Side , I met the girl of my dreams. It’s true – it was like a thunderbolt struck me. We hit it off immediately.

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Landing Pages Leads Lead Marketing Qualified Leads 182

Convince & Convert

AUGUST 12, 2015

Image via BigStockPhoto.com. Something has to give, or your brain will collapse. Marketers have a lot tugging at their attention, especially social media marketers. You’re constantly having to check Twitter feeds, respond to comments, monitor customer engagement, and juggle a lot of projects at once because you often don’t have a huge budget for resources.

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Work Management Marketing Management Advertising Agencies Rules 155

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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KEO Marketing

AUGUST 12, 2015

While Google+ still may not be dead yet, despite seemingly constant predictions of its impending demise, it will now become easier for marketers and everyone else to avoid. In what we would assume is a subtle acknowledgement that people found it really annoying that they had to use their Google+ profile to participate in other activities or interact with other users on various Google products, the search engine announced it was ending that requirement.

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Google Youtube Social Media Paid Search Agency 52

Crimson Marketing

AUGUST 12, 2015

Too often markers talk about activities instead of outcomes – for example, how many campaigns you ran, how many trade shows you participated in, how many new names you added to the lead database. These are metrics that reinforce the perception that marketing is a cost center, not a revenue center. To change that perception, marketers need to start talking about how their marketing objectives impact the whole sales process and drive revenue.

Analytics 178

Analytics Top of Funnel Trade Show Advertising Funnels 178

Marketing Insider Group

AUGUST 12, 2015

Let’s face it, our collective attention spans are either at zero or hovering right around it. Whether you’re in marketing , advertising or any industry for that matter, the world we live in does not exactly allow for much patience. We are all looking for shortcuts to get what we need to get done in a given day. From Instagram to email signatures to increasing site traffic inexpensively, this list is going to help you save time, resources, and lots of headaches.

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Paid Content Online Marketing Product Paid Search Agency 168

Hubspot

AUGUST 12, 2015

When you're sifting through your News Feed, what tends to catch your attention? More likely than not, it's YouTube videos, pictures, animated GIFs, and other visual content, right? This isn't to say text-based content isn't important. After all, you're reading this post right now. But what this does mean is that creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images will do wonders for catching your readers' attention and enhancing your text-based conten

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Design Paper Practices Spending 61

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

AUGUST 12, 2015

Ah, happy hour. For many, it's considered the best hour, as it's tied directly to the triumphant feeling you get when you realize that the work day is, in fact, over. You made it. You earned this. Time to treat yourself to something in a frosty mug. or better yet, something with one of those colorful little paper umbrellas. But have you ever stopped to think about how this tradition started?

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