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The 1-2-3 Guide to Creating Video Content Marketing

Marketing Insider Group

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. For starters, social media consumption in the US was boosted by 215% during the 2020 pandemic. But in today’s industry, you have a number of video sharing options : Social Media.

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Video Marketing Statistics: What You Must Know for 2023

Optinmonster

71% of marketers created social media videos in 2022. Key takeaway: While social media marketing videos and explainer videos are undeniably at the forefront, the vast array of video styles adopted by businesses is truly impressive. 87% say video marketing has increased dwell time on their website.

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Video Advertising Trends for 2020

Outbrain

Video is so entrenched in our daily lives, it is fascinating to take note of the new technologies, tools, and trends that are cropping up and creeping in. As we head into a new decade, what are the video advertising trends we can expect to see? Take a dive in and explore the top 3 video advertising trends for 2020: Video storytelling.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Known as dwell time, this is an important Google ranking factor, according to Backlinko. Video is an incredibly effective way to bump up this metric, with 80% of marketers saying that video has increased dwell time on their sites, according to HubSpot. But you don’t have to take their word for it. Rack Up Shares.

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Measuring the Invisible: The Truth About Marketing Attribution

Martech

Attributing success to any initiative or channel is often difficult due to the complexity of customer journeys and the ever-changing landscape of digital media and data privacy. Seasonality and trends. Attribution can also be significantly skewed by trends. As technology and trends change, so does customer behavior.

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5 SEO Trends You Need To Follow To Keep Up With Google

Hinge Marketing

There are many SEO trends forming to keep up with Google and its ever-changing algorithm. Below are 5 trends to focus on if you want to continue (or start) driving high quality traffic to your website. Use rich media. Using rich media is a great way to increase the amount of time people spend on a page.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Known as dwell time, this is an important Google ranking factor, according to Backlinko. Video is an incredibly effective way to bump up this metric, with 80% of marketers saying that video has increased dwell time on their sites, according to HubSpot. But you don’t have to take their word for it.