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9 Content Writing Tricks to Win SERPs in 2023

Scoop.it

E-E-A-T At the end of 2022, Google updated its QRG (Quality Rater Guidelines), where the most critical change was about the E-A-T. Use facts, not claims with no background: Back up your information with relevant data and research: use industry studies, surveys, insights, expert quotes, etc. Here go the tips: Keep introductions short.

SERP 81
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E-Commerce: Build the Perfect Category Page

Brightedge

In late 2021, BrightEdge published a research report on the e-commerce industry that gives insight into consumer search behaviors based on roughly 6,000 e-commerce keywords tracked across 10 categories over a period of three years. So, how does a consumer find their way to a product page? Category pages, instead, are the new product carousel.

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Grow your brand without advertising

Kevin Indig

Invest more time into audience pain point research and tailor non search-focused content to it. ClickUp uses subtle emojis to make their blog content more casual 👉Example 2: A brand like Confluent has a much more instructive, direct style, which fits its developer audience.

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Getting better brand value from “Big Data” – the Eternal Struggle

Biznology

New innovative research techniques have been developed recently to better diagnose these critical customer drivers, especially in the B2B world. Hope Picker is a research expert on these break-through methods. This is a very simple, yet useful guideline for most business people, even in B2B. You can find her at Outlook.com ).

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Perfect time to make a Sales Call in 2020

Valasys

The job of a salesperson making cold calls becomes 10x more difficult when the buzzing phrases like: “ Cold calling is for cubicle-dwelling nobodies ” are humming around in the B2B ecosphere. According to a study by the Keller Research Center at Baylor University, only 1% of the cold calls ultimately generate appointments.

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9 SEO-Friendly Content Writing Tips to Outrank Your Competition

SmartBug Media

Research: Demonstrates authority. Although there’s been debate in the digital marketing community as to whether or not keyword research is dead , keywords are still a crucial part of SEO. Keyword research helps you: Determine what topics people are talking about. Keywords: Incorporates search terms appropriately.

SEO 87
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10 Crucial SEO Ranking Factors You Need to Know

Optinmonster

Based on the rating guidelines above, Google shows searchers the most relevant, high-quality results related to what they’re looking for. Let’s be clear, though: there’s never a guarantee of a page one or #1 rank, and with SEO guidelines changing all the time, search engine rankings change with them.