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SEO For Attorneys: Why is it So Important?

Go Beyond SEO

In today’s world, people turn to search engines such as Google to find the services they need, including legal services. In fact, according to Google, “near me” or local search queries have grown by 150% in the past two years. So, what exactly is SEO?

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Ok Google, How Do We Stay Friends in 2020?

Martech Advisor

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes.

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How Google Ads Can Boost Your SEO Results (Really!)

The Lead Agency

Google has said over and over again that SEO is not a paid activity. This means that advertising with Google Ads will not have an impact on your organic search rankings. We definitely believe that using Google Ads alone is not enough for your site to see a boost in its results on the SERPs.

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User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. This may seem like a cheap tactic to hoard traffic, but it's not. Mobile Optimization.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Some of the top tactics include using a search engine, visiting a company or product’s official website, looking at review websites, and watching videos. Video can help improve your website’s ranking on search engine results pages (SERPs). Known as dwell time, this is an important Google ranking factor, according to Backlinko.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Some of the top tactics include using a search engine, visiting a company or product’s official website, looking at review websites, and watching videos. Rank Higher in Search Video can help improve your website’s ranking on search engine results pages (SERPs). But you don’t have to take their word for it.

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What is Content Optimization? 5 Tips on Writing for SEO

Brandpoint

Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. How does Google rank content? Off-site SEO.