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5 Reasons to Add YouTube Shorts to Your Digital Marketing Strategy

Marketing Insider Group

So, while remaining sympathetic to the frustrations that come bundled with modifying an approved marketing campaign to meet the specific demands of a new platform, I’m going to strongly suggest that companies dive headlong into YouTube Shorts. Why YouTube Shorts Need to be in Your Marketing Plan. However, for now, everyone is welcome.

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How To Find Current Trending Topics for Content Creation: The 10 Best Tools

Marketing Insider Group

Good search engine optimization isn’t just about ranking high for keywords. You can adjust your settings for Twitter and YouTube to see what interests people in other locations. Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. Image Source 2. Image Source 3.

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YouTube SEO: How to boost your videos’ rankings

Sprout Social

Trying to wrap your head around YouTube SEO? Recent YouTube statistics tell us that more and more viewers are discovering content via search. Read on for our step-by-step guide to YouTube SEO that you can easily apply to all of your videos. Conduct keyword research to uncover in-demand video ideas.

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Why Content is the #1 Ranking Factor and How to Maximize It

Marketing Insider Group

Domain authority is a factor Moz developed (and now widely used) that judges how likely a page is to rank in search engine results, ranging from one to 100 with 100 being the highest authority possible. Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. Consistently Proving Your Authority.

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An Ultimate Guide to Social Media Automation for Your Business

Spiralytics

We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. However, there are several avenues where social media automation can be a game changer. What is Social Media Automation? What is Social Media Automation?

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in.

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5 Reasons Brands Should Adopt a Content Marketing Webinar Strategy

Scoop.it

For example, localized keywords like “ buy domain hk ” work excellently for web hosting service providers in Hong Kong. Moz provides webinar sessions that can teach business owners to find and leverage such keywords. The brand recently hosted a webinar session to educate its audience on how to do efficient keyword research.