Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. Unfortunately, they only have enough money for one white paper to be written, created and produced.

Lead Nurturing 48

Lead Nurturing B2B Thought Leadership Peer-to-peer Leads 48

TrustRadius Marketing

NOVEMBER 14, 2019

For example, for many B2B companies, webinars are a key tactic for qualifying leads, White papers and customer case studies lead to new customers. Major factors to consider in purchasing marketing automation software include price, integration, usability, enterprise vs. simple SaaS, channel focus, documentation, and support.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

At Marketo we sell to the C-Suite, Marketing Executives, Sales Management, and Marketing practitioners. Further, if these are important elements, but you are not taking the time to document your planning, things are probably falling through the cracks. I also share the results with vendors so they know how we performed.

Budget Programs 48

Budget Programs Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

MAY 11, 2010

MAAWG includes data-heavy published documents and the MAAWG Email Metrics program, a quarterly compilation of aggregated data from MAAWG member ISPs, email providers and network operators. The document I’ve found most helpful has been, MAAWG’s Sender Best Communications Practices, Version 2.0.

Deliverability 48

Deliverability Resources FAQ Aggregators 48

Everything Technology Marketing

FEBRUARY 19, 2011

This can be an eBook or a great white paper, for example, that showcases your expertise, solves a specific problem, or fills a critical knowledge gap for your audience. Build social sharing buttons right into your PDF document, in the sidebar for example, to maximize sharing and viral effects.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

APRIL 27, 2011

We have documented a lot of our own success in this webinar about how we manage our sales process and in this white paper about our sales qualification team. To learn more about lead generation in 2011 and how it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.

Cold Calling 48

Cold Calling Lead Generation Sales Qualified Leads Lead Ranking 48

Content Standard

DECEMBER 13, 2016

Through Marketo reports like the Opportunity Influence Analyzer , you can track leads from first touchpoint to closed business, attributing that revenue directly to the content that brought in your lead. For example, you might offer your blog content for free, but charge a fee to users that want to download a white paper.

Allocation 40

Allocation Paid Search Agency Ads Brand Identity 40

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Heinz Marketing

MARCH 21, 2022

The other thing that did stand out to me though, is what you just referred to less than 10% of companies actually have a lead management system in place most are using Salesforce or some form of apex coding or Marketo or some other system to manage their lead flow.

Work Management 80

Work Management Marketing Management Budget Programs Marketing Budget 80

Only B2B

MARCH 13, 2020

Every action taken on the website (for example, visiting, downloading a white paper etc) should be given a score. Your lead nurturing workflow should be a documented process that each team follows. For example, factors relating to need and budget are critical (meaning, more points!) Creating a Lead Nurturing Workflow.

Sales Qualified Leads 111

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Top of Funnel 111

Sales Engine

DECEMBER 16, 2015

The Content Marketing Institute estimates that only 32% of B2B companies have a clearly documented content marketing strategy for 2016. With the prevalence of marketing automation systems like Marketo, Hubspot, Infusionsoft, and more, many companies have bought the cart before the horse.

Advertising Agencies 120

Advertising Agencies Budget Programs High Quality Lead Content 120

Kapost

MARCH 17, 2017

From blog post to webinars to random white papers, everything needs to be pulled together into one central system. From here, document your brand guidelines. Documentation is a powerful tool for the enterprise, no matter how tedious. For example, are you switching from Marketo to Eloqua? Centralize Your Content.

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

Kapost

MARCH 27, 2017

The latest report by Marketo reveals that 65% of marketers publish content at least once a month. Document Your Content Strategy Plan (and Know Your KPIs). Only 32% of respondents have a documented content marketing strategy ( CMI ). Marketo’s March 2017 report reveals that 34% of organizations are now using ABM.

Top of Funnel 48

Top of Funnel Lead Ranking B2B Marketing Planning 48

Only B2B

FEBRUARY 9, 2018

Analyzing trends and content to write a white paper? For example, Marketo. When she is not writing, she is traveling across India and documenting her experiences on Mrs. Daaku Studio. Trust me, it does not need to be all that fancy. To begin with, you can take up your most successful blog post and turn it into a guide.

Startups 97

Startups Newsletter Custom Publishing Internet Marketing 97

ClearVoice

JANUARY 8, 2019

Start by documenting the big picture of who your ideal customers are. After you document the answer to question #1, start developing a list of objectives and associated metrics. After you document the answer to question #1, start developing a list of objectives and associated metrics. We’ll get more granular on questions #9-14.

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Adobe Experience Cloud Blog

MARCH 14, 2015

Here’s the bad news: there are no silver bullets or easy 3-step magic white papers for how to transform your company into a modern marketing giant (sorry!). Document and communicate your data model and lead management processes : And, be sure to update them. I know that sounds boring. Please share in the comments below.

CMS Development 48

CMS Development Lead Ranking Advertising Agencies Tips 48

KoMarketing Associates

APRIL 19, 2016

White Paper: Supercharge Your B2B Content Marketing Efforts With Interactive Audio. pricing sheets, testimonials, help and support documentation and more. Here are some examples of content designed to support the “Ready to Buy” stage: Marketo Services and Support. 2015 B2B Web Usability Report.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

Atomic Reach

NOVEMBER 9, 2018

However, reaping the benefits of content marketing starts with a documented content marketing strategy. Blog posts, videos, case studies, white papers, and webinars act as informational resources. Google Analytics , Ahrefs , Marketo , and Hubspot Marketing are excellent examples of software to begin looking at for this category.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Marketing Strategy 85

Moz

DECEMBER 19, 2019

A really common culprit is if you're using a tool like Marketo or HubSpot or Unbounce to build landing pages, it's really easy to forget to put Analytics on those pages. You'd want to filter out things like images and make sure you're just looking at the HTML documents. Blue Widget White Paper Download" might be too specific.

Marketing Analytics Tools 66

Marketing Analytics Tools Analytics CMS Development Sample 66

Webbiquity

APRIL 23, 2013

” 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success by Marketo B2B Marketing Blog. This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

SWZD

OCTOBER 16, 2019

I realized my role at Mercer means much more than just an effective white paper, or a webinar, or doing something innovative online. We have in our marketing team people we call ‘content translators’ who will take a document and translate it to your traditional ‘eighth grade language’. Leveraging Technology.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

Heinz Marketing

JULY 16, 2018

How am I going to score it in Marketo and then sync it to Salesforce, and how am I going to route it the right way?” which he perfectly nailed what this is, which is I just believe that the best marketing is documenting, not creating. How do you figure out what the right context is? We’re not trying to manufacture our brand.

Top of Funnel 41

Top of Funnel Conference B2B Sales Copywriting 41

Full Circle Insights

DECEMBER 15, 2020

It’s also important to document your process and make sure everyone understands how the components — the experimentation, measurement, nomenclature, meetings, action items, etc., White Papers. “What’s on My Mind” – Reflections from Marketo’s Marketing Nation Summit. Additional Resources.

Sales Management 59

Sales Management Lead Ranking Lead Management Enterprise Management 59

Single Grain

JANUARY 15, 2020

It’s a simple document that lists everything from demographic information to hobbies, and from career history to family size — all written as if the persona were a real person. on which you're an authority) in the form of “How-to” guides, white papers and case studies, this is informational content.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Webbiquity

APRIL 8, 2014

by Marketo Blog. fundraising, seminar, handmade trade, etc.) and sharing it with attendees is a great way of increasing your brand’s buzz online.” ” Does Facebook Work for B2B Lead Generation? ” Facebook Reduces Cover Image Restrictions by v3 Integrated Marketing.

Facebook 100

Facebook Work Management Paid Search Agency Marketing Management 100

Single Grain

JUNE 10, 2021

Lead magnets such as white papers. Hootsuite is trusted by over 800 companies from the “Fortune 1000” list like Marketo and Melia. You can also add your attachments in any block to let your team members quickly see the important documents. Infographics. Social media posts. Email content.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94