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Mastering the Art of Team Communication at Events

Lead Liaison

There are a plethora of incredible communication channels available: Slack, Zoom, email, phone calls and text messages, WeChat, WhatsApp, Skype and FaceTime… Dropbox and Google Drive, where you can share important documents and more, if you can get to them quickly and efficiently… and therein lies the problem. A red circle = unavailable.

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Using Email to Get the Most of Your Events

Lead Liaison

Offer PDF documents teasing incentives, special offers, or explanations of your unique products and solutions to build interest. People will often request documentation about your products or solutions. This way prospects get the documentation exactly at the time they specify. During the Show . End of Show.

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Event Innovation: Increasing Engagement & Event Success Post-COVID

Lead Liaison

Speaking with clients from around the world, we hear stories of how clients are still dragging in clunky, heavy Prize Wheels, outdated logo’d swag, flimsy paper documents, collecting business cards in a fishbowl that are easily lost, and writing down leads on a sheet of paper and waiting weeks to finally receive leads from event organizers.

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The 22 Best Virtual Event Platforms

Webbiquity

Features include breakout sessions, virtual exhibitor booths, lead capture, streaming video, and capability to interact with speakers, sponsors, and other event attendees. Attendees can move in and out of rooms just like an in-person event. Total reviews: 156. Average user rating: 9.35. Pricing: free (!). Total reviews: 100.

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How to do lead management that improves conversion

markempa

I find the top issues B2B companies have with lead management include: Sending marketing qualified leads (MQLs) to salespeople without using criteria agreed upon by sales. Sending leads to sales based on behavioral lead scoring alone and not customer profile fit. Marketing automation doesn’t equal lead management.

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7 Ways to Improve Your Lead Management Process

Zoominfo

Buyer personas are semi-fictional profiles of your ideal buyers. These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research. Buyer personas won’t just help you identify and target high-quality leads, but they’ll i nform every step of your lead management process.

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7 Ways to Improve Your Lead Management Process

Zoominfo

Buyer personas are semi-fictional profiles of your ideal buyers. These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research. Buyer personas won’t just help you identify and target high-quality leads, but they’ll i nform every step of your lead management process.