Content Standard

DECEMBER 17, 2018

Documenting a content marketing strategy is key to your success. Within the context of a team, documenting your content strategy enables you to establish and continually confirm that everyone is on the same page, working in concert toward a unified goal. Your content strategy is a living document. Image attribution: Rawpixel.

Marketing & Strategy 111

Marketing & Strategy Marketing Strategy Content Marketing Enterprise Management 111

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. Here are three key reasons you need to put social media into your firm’s marketing strategy: 1.

Social Media 62

Social Media Work Management Marketing Management Media 62

RebelMouse

MAY 21, 2024

AI is opening an entirely new world of search for digital marketers So far, traditional SEO as we know it remains the best way to optimize for AI Social media communities like Reddit are commonly a part of AI search results The New SEO One thing is clear about AI: It’s not going away. How do you get more links from ChatGPT?

Optimization 119

Optimization Lead Ranking Industry CMS CMS Development 119

Act-On

SEPTEMBER 24, 2023

A B2B SEO strategy might include keyword optimizing your content, building more links to your website pages, and handling more technical areas (like making sure your website doesn’t load at a snail’s pace). Use your most important keyword in the title, but do so naturally. Simple SEO: Don’t overstuff keywords. Make sense?

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. How to create a buyer persona using data from social media.

Buyer Personas 139

Buyer Personas Social Media Media Ideal Customer Profiles 139

Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life.

Social Media 123

Social Media Template Campaigns Media 123

Marketing Insider Group

FEBRUARY 27, 2023

And those who documented their strategy are 5x more likely to report high marketing ROI. By using topic modeling, identify a master list of keywords relevant to topics and objectives within your industry. Identify the target mix of the best 50-100 keywords. Next, develop up to 100 topics using keywords with the most potential.

Lead Ranking 233

Lead Ranking Planning B2B Thought Leadership Lead Scoring 233

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). For example, any links to your website through an influencer’s bio, video description, guest post, social media captions, etc.,

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring? How can social media monitoring benefit you? I'm sorry for any trouble!

Social Media 132

Social Media Brand Identity Branding Media 132

KoMarketing Associates

MAY 26, 2016

As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. With the significant popularity growth of social media, it’s no surprise that B2C marketers have found it to be a great channel to reach consumers. Link Building.

Social Media 183

Social Media SEO Media B2B 183

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. Engage with prospective customers on social media. Staying connected with your customers and sales prospects, via email and social media, is critical. Do extensive hashtag keyword research: If your content is not searchable, it is not scalable.

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Buffer

JUNE 16, 2022

Social media plays a big role in how we exist on and offline. And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors. How can social media impact your career? She shared, “Harnessing the power of social media was key to my success.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

EveryoneSocial

AUGUST 3, 2021

Facebook, Twitter, LinkedIn, and other social networks were once primarily personal tools, but today, social media for business is essential — especially if you’re in sales. Because just as social media has evolved in recent years, so has the sales profession itself. Plus, only 24% of outbound sales emails are ever even opened.

Ideal Customer Profiles 98

Ideal Customer Profiles Social Media Profiling Optimization 98

Marketing Insider Group

JUNE 8, 2021

You should document this in your content strategy. Creating more engagement on social media. To build a pathway to success, you need to prioritize your goals, then document a plan to achieve and track them. social media, email newsletters, third-party sites, etc.). More opens and responses from email marketing.

Content Marketing 277

Content Marketing Lead Scoring Lead Ranking Planning 277

Martech

APRIL 28, 2023

This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Unleashing the power of generative AI in keyword research Traditional keyword research includes many methods, but they all have one thing in common: It’s a manual process. It should never be skipped or overlooked.

Marketing AI 123

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 123

Optinmonster

APRIL 26, 2024

” Savvy content marketers use search operators when researching keywords , competitors, and blog post headlines or when checking SEO health. Minus (-) Want to exclude a specific keyword from the search results? In place of unknown keywords, add an asterisk (*) and Google will replace the asterisk with anything.

Search Marketing 90

Search Marketing Google Content Marketing Case Studies 90

ClearVoice

JANUARY 3, 2024

A content calendar is a document accessible to members of your content team that details the upcoming schedule of content along with topics, types of content, keywords, publish dates, etc. This is a document that will be utilized by your whole content team, so you want to make sure everyone’s on the same page. Glad you asked!

Content 52

Content Work Management Eye-Tracking Marketing Management 52

Martech

DECEMBER 14, 2023

Cloudinary’s generative AI enhancements to its Programmable Media API and Cloudinary Assets, enable users to edit images at scale and accelerate time to market for their assets. Also, Smart Summaries for Impact Prediction creates a summary of the likes, dislikes and opportunities for improvement within a sample set of documents.

Marketing AI 96

Marketing AI Advertising Agencies Paid Search Agency API 96

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Inspiration for your social media marketing pitch. But it’s one thing to come up with a creative idea. What’s the big idea?

Social Media 120

Social Media Social Marketing Campaigns Planning 120

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Your content can be indexed by Google for the keywords it contains. They built the content.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

ClearVoice

OCTOBER 30, 2023

Scaling content production includes activating many moving parts, from keyword research to content writing to search engine optimization (SEO). Kristen Dahlin, the Marketing Manager for the Tailwind social media app, faced this problem in 2020. “We It can feel like a juggling act!

Work Management 95

Work Management Budget Programs Marketing Management Content Marketing 95

Trade Press Services Newsletter

JANUARY 4, 2023

Test a variety of variables, including keyword variations, landing pages, button colors, call-to-action language, social media platforms and email subject lines…the possibilities are endless! If you don’t document and track the performance of your efforts, you’ll never know if you are on the right path.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Brandwatch Marketing

OCTOBER 25, 2023

The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

Brand Identity 93

Brand Identity Branding Advertising Benchmark Eye-Tracking 93

Contently

NOVEMBER 22, 2023

After all, with so much junk content out there (keyword-stuffed, typo-ridden, clickbait-laden—you get the picture), quality matters more than ever. Facilitate collaboration: From your writers and editors to the social media team, teamwork will maximize output and results. The Anatomy of a Results-Focused Editorial Calendar 1.

Top of Funnel 78

Top of Funnel Cost Per Click Paid Search Agency Planning 78

Sprout Social

MARCH 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. Advantages of social media listening. The clearest use for social media listening is a brand analysis.

Social Media 101

Social Media Social Marketing Media Planning 101

Sprout Social

MARCH 7, 2024

A competitive analysis report is a strategic document that examines the position and performance of your competitors in your business. Outline it at the beginning of your document to clarify your goals and objectives. You can find SEO competitors by using keyword research tools to check who’s ranking for your target keywords.

Analysis 88

Analysis Marketing AI Examples SWOT 88

Martech

JULY 27, 2023

This suite of solutions features a workflow engine to build workflows tailored to specific needs; a customer experience portal that lets customers complete tasks like uploading documents or answering questions; the Instant Pro-Form lets organizations quickly build forms and customize them according to their desired look and feel.

Marketing AI 92

Marketing AI Advertising Agencies Enterprise Management Paid Search Agency 92

Martech

JANUARY 24, 2024

How much dynamic media do you need and are you satisfied with this tool’s quality? Even standard file names that explain what documents are about are rare and most PDFs are not machine-readable with optical character recognition technology. How does the AI read unstructured assets like social media posts?

Digital Asset Management 104

Digital Asset Management Work Management Marketing AI Marketing Management 104

SmartBug Media

APRIL 23, 2021

This tool provides lightweight keyword research, internal linking, and analytics to understand how certain topics are helping you generate organic traffic, leads, and customers. Here is an example of a paid media topic cluster with all of the sub-topic pages (and associated keywords) that are linked (or not linked) to the pillar page.

CMS Development 98

CMS Development Hubspot SEO Marketing Analytics Tools 98

Martech

APRIL 27, 2023

The software includes all the code, examples and documentation businesses need to add safety to AI apps that generate text. including blog posts, press releases, social media posts, email templates, and more. WriteSonic has launched an AI-powered content generation platform.

Marketing AI 86

Marketing AI Features Press Template 86

nDash

JANUARY 13, 2022

Keyword research plays a pivotal role in whether or not your content ranks the way you want or if it gets lost in the shuffle. Use Ahrefs for keyword research, track keyword performance, analyze competitor’s keywords, and perform content gaps. Check keyword clicks and keyword effectiveness.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

ClearVoice

SEPTEMBER 14, 2021

SEO experts and consultants have identified over 200 ranking factors that determine where a piece of content should rank in search results for a relevant keyword. In turn, that improved UX helps keep the reader on the page for a longer time, which then impacts the page’s ranking for the keyword that took that user there.

Content 119

Content Paid Search Agency Keywords Case Studies 119

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. These are generalized across social media channels. In this guide, we’ll go over what social media metrics are, why they’re important, how to find them and which ones you should be paying attention to.

Social Media 106

Social Media Media Budget Programs Response Rate 106

Brightedge

FEBRUARY 4, 2022

In addition, Google documentation updates and explanatory content from John Mueller (Google’s Search Advocate) and other sources provided search engine optimizers with clarity about a handful of long-running uncertainties. New Robots Meta Tag (indexifembedded) Added to Documentation. Google Updates SafeSearch Documentation.

SEO 105

SEO Mobile Advertising Tagging Paid Search Agency 105

Sprout Social

AUGUST 15, 2023

and immediately identify keywords for data analysis to reveal brand health or customer experience insights. According to The 2023 State of Social Media Report , 96% of leaders agree AI and ML technologies are significantly improving business decisions, and 87% expect to increase AI and ML technology investments in the next three years.

Marketing AI 83

Marketing AI Brand Identity Branding Planning 83

ClearVoice

MAY 14, 2024

But, only 40% of them have it well documented. They use various distribution platforms and tools, including social media and digital advertising, to maximize content engagement and visibility. Their bring their vision to life through content frameworks that outline how they’ll create, publish, manage, and distribute content.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

Kevin Indig

AUGUST 7, 2023

Others are great on cable news programs, while they might struggle in the social media world. After more inquiry, we learned that we didn’t show the product on the landing for our flagship product, and users went to the documentation to see what the product looked like!

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94