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Report: Marketers Placing More Value on Social Channels for Video Distribution

KoMarketing Associates

Now, new research indicates that social media is becoming a critical channel for marketers focused on video distribution. Vidyard recently published its “2022 Video in Business Benchmark Report,” and statistics suggested that social media (63%) was a top distribution channel for video content, alongside organization websites (63%).

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Content Distribution

ClearVoice

What is Content Distribution? Content distribution is the strategy you apply to publishing, sharing, and promoting your content across multiple platforms and channels to ensure maximum reach and engagement. Why is it Important to Have a Content Distribution Plan? It’s not enough to hit “Publish.”

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Why Distribution Strategy is the New Frontier of B2B Marketing

Biznology

Distribution strategy, despite being one of the fabled 4 P’s (“Place”), has traditionally been outside the direct purview of B2B marketers. The severe disruption in distribution value chains in recent years provides a great opportunity for manufacturers to rethink how to deliver their products to customers most effectively.

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Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips

Contently

For example, if you’re advertising a product that’s unfamiliar to most people, you’ll want to craft an ad that presents the product in a straightforward and engaging way. For instance, targeting people in the consideration stage with a free trial or product demo is more impactful than a direct sales pitch.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort.

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Win as One: The future of financial services teams 

Seismic

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. Our journey as a leader in the enablement space began over a decade ago, with financial services customers across banking, wealth management and insurance.

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16 years later, the present — not future — of martech is here, but unevenly distributed

chiefmartech

The Carthusian monks, now that they’ve decided to cut back on their Chartreuse production? While there are a lot of great martech products out there, there have also been plenty of cases of martech vendors overpromising and underdelivering. It’s not just a product mission. But 24.7% — 1 out of every 4 businesses?