Content Marketing Institute

NOVEMBER 6, 2018

But one thing that can make your decisions more straightforward is establishing a channel plan – an advanced directive for how your brand can and should distribute its content marketing efforts on rented channels like social media, and what you expect to achieve. Lessons From a Viral Smash. Make informed decisions.

Planning 111

Planning Social Media Template Marketing Plans 111

Brandpoint

AUGUST 6, 2018

He talks to us about ways brands — even in regulated industries — can make connections on social media to grow business, what “going viral” actually means, and what you need to execute a social strategy. What are your thoughts on “going viral,” and is it something that brands can strategize for?

Social Media 59

Social Media Activities Media Viral Marketing 59

Marketing Insider Group

MAY 6, 2015

Luke Kintigh , Intel’s Global Content and Media Strategist, is a triple threat in the content marketing industry: part content creator, part data analyst, and part distribution genius. Distribution is absolutely critical. Was distribution a key focus in your strategy from the get-go?

Distribution 100

Distribution B2B Thought Leadership Work Management Viral Marketing 100

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. This 90-minute course by Eric Siu provides a concise overview of the blogging process.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

MAY 14, 2019

Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Content marketing is a creating, publishing, and distributing content to your target audience.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Contently

MAY 2, 2018

Here’s some rough analysis: Leaders: LinkedIn, Twitter, airport bookstores, cable TV (CNN & Bloomberg), and the trusty ol’ email inbox. Viral lift is the cherry on top of a good content strategy, not the cake. Process & Workflow. But first, let’s pause for a picture of a dog eyeing a slice of pizza.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Kevin Indig

MARCH 28, 2023

” Kevin Indig • 4 min read 9 Growth ideas for turning Twitter back around In this article, I explore 9 Growth ideas that could turn Twitter around after Elon Musk’s acquisition. Kevin Indig • 6 min read Wordle’s growth loop Wordle’s virality is no accident, it’s engineered.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

RebelMouse

DECEMBER 12, 2019

The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers. A Twitter thread on News eligibility in Google Publisher Center, from SEO consultant Barry Adams. Google Publisher Center.

Google 52

Google Enterprise Management Work Management Distribution 52

RebelMouse

DECEMBER 12, 2019

The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers. A Twitter thread on News eligibility in Google Publisher Center, from SEO consultant Barry Adams. However, RebelMouse is a top-tier solution that makes integration into Google News easy.

Google 52

Google Enterprise Management Work Management Distribution 52

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Considering the vast quantity of content created by B2B companies, this campaign idea helps you compartmentalize the content distribution process. New #WhiteboardFriday - Better Content Through NLP (Natural Language Processing).

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. The B2B purchasing journey isn’t driven by emotion or impulse; it’s almost always a deliberative process that relies heavily on research, and Quora is a site specifically built around research and self-educating.

Paid Content 119

Paid Content Advertisements Advertising B2B 119

ConvertKit

NOVEMBER 9, 2020

Buying something you’ve had your eye on for a while—and saving a bunch of money in the process—gives you an instant feeling of gratification. Discount codes are easy to distribute, and both methods help drive urgency and push customers to buy. Image via Matt Ragland on Twitter. Image via Demand Curve on Twitter.

Bundling 93

Bundling Urgency Marketing Pricing Price 93

Sprout Social

OCTOBER 19, 2016

If your social media contest is extremely successful, you have the potential to go viral. Unfortunately there is no set formula to guarantee your contest will go viral. User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest.

Social Media 94

Social Media Paid Content Media Viral Marketing 94

Ambal's Amusings

JULY 22, 2010

Blog Marketing Interactions Twitter Ardath421. An example of a tactical objective: Post to Twitter, a minimum of two tweets, three times per day with a collaboration focus. It all comes back to how well you know your buyers and keeping your focus squarely on them as your story unfolds across the buying process. Ardath Albee.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

ClearVoice

AUGUST 22, 2019

Glassdoor, also, is a place where people feel increasingly comfortable sharing every detail from exploitative interview processes to alleged sexual misconduct in offices. And the loudest people actually post their negative work experiences on Twitter or LinkedIn, in hopes they’ll go viral. Please stop micromanaging everything.”.

Paid Search Agency 73

Paid Search Agency Work Management Advertising Agencies Ad Agencies 73

Ambal's Amusings

MAY 6, 2010

Blog WhitePaperPundit Twitter Jonathan_Kantor. Decision makers are simply tired of dealing with the unwanted and ever expanding piles of B2B spam that is associated with this process. When it was first announced via Twitter in March, the paper quickly went viral, generating hundreds of retweets on Twitter.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Anyword

FEBRUARY 3, 2020

With a consistent flow of readers, publishers don’t have to rely on the virality that once drove publisher revenue. Distribution is now the key for effective storytelling, and it could be more easily controlled and predicted than purely organic traffic. Diversify to other sustainable business models. The upshot?

Ad Building 40

Ad Building Webinar Metrics Top of Funnel Lead Ranking 40

Magisto

JANUARY 13, 2020

It is also easier and more practical to create than a video as the editing process is shorter and as the files are a lot lighter. From a one hour podcast episode, you can film it and have three or four 5 to 10 minutes video for YouTube, around ten 59 seconds clips for Instagram, Twitter and Facebook, and some quotes for your Twitter.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Optinmonster

JUNE 10, 2021

That’s because we recently released our special Father’s Day template: This template was designed to save you time, energy, and headaches in the campaign creation process. It’s why RafflePress is known as the best viral contest builder on the market. Want to see it in action for yourself? Gamify Your Site.

Promotion 69

Promotion Landing Pages Template eCommerce 69

Hubspot

MARCH 25, 2020

This process helps you better understand your target audience’s demographic and psychographic information, including their geographic location(s). Hey, sometimes small local businesses have the biggest viral marketing campaigns.). Tools like Moz Local simplify this process so you don’t have to do it manually.

Paid Content 76

Paid Content Work Management Paid Search Agency Mobile Advertising 76

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Like Be the first to like this post.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Vidyard

MARCH 1, 2016

Invite one to do a video interview with you; whether it’s a live­stream or a YouTube video, there are many channels to choose from to distribute your influencer interview. Twitter: 17 minutes. Thankfully, video can give you a competitive edge and make your rise to influencer fame a much faster process. Stay On Top of Hot Topics.

WOM 50

WOM Video Marketing Planning Advertising Agencies 50

SnapApp

FEBRUARY 7, 2013

Is it the "virality" of social sharing? It's pretty basic: The more effort it takes to make something work, the less room there is for excitement or inspiration in the process. Simplify Distribution and Logistics. Can the content be embedded on Facebook, shared on Twitter, or pinned on Pinterest? Is it the technology?

Creativity 48

Creativity Content Marketing Barriers Distribution 48

Hubspot

AUGUST 2, 2018

Twitter lost one million active users last quarter , but they still have 335 million monthly active users -- 80% of who live outside of the United States. If you want to extend your international reach, especially in Asia, Europe, and South America, Twitter advertising is your best avenue for success.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Huptech Web

OCTOBER 13, 2023

Table Of Contents Introduction What Exactly Is Content Distribution? Types of Content for Distribution How to Share Content Using Various Distribution Channels? Having great content is just the first step; to ensure it reaches the right audience and beyond, content distribution ensures that. Let’s get started!

Paid Content 52

Paid Content Distribution Advertising Agencies Content 52

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Adobe Experience Cloud Blog

FEBRUARY 7, 2011

It’s difficult to go viral – Many marketers dive into the B2B social media tank looking to reach as many prospects as possible with the first or even second piece of content and sometimes set unattainable goals in a quest to ‘go viral’. Will one of your creative campaigns go viral?

Barriers 48

Barriers Social Media Social Marketing B2B Marketing 48

Ambal's Amusings

FEBRUARY 4, 2010

Blog WritingWhitePapers Twitter Mike_Stelzner. Blog WhitePaperPundit Twitter Jonathan_Kantor. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. Twitter StephanieTilton. " Read on to get their insights. Michael Stelzner. Michael Stelzner Recommends.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

DivvyHQ

MARCH 9, 2017

For example, Medium – the brainchild of Twitter CEO Evan Ross – uses an algorithm to distribute content based on interest. On your own website, the entire lead gen process for this ebook can be integrated with your CMS, CRM, and marketing automation tools for a low-resource, high-impact program.

Marketing Automation Services 41

Marketing Automation Services CMS Development Kentico Advertising Mediums 41

Convince & Convert

JULY 26, 2010

Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. Which brings up the whole “viral&# aspect of the platform. Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

Social Media 115

Social Media SEO Marketing Websites PR 115

Optinmonster

FEBRUARY 5, 2020

By the end of this article, you’ll have everything you need to get rid of those pesky pencil-pushing tasks and get more time to do what you do best: create and distribute killer campaigns that grow your business. When good ol’ Henry automated the process with an assembly line in 1913, it took only 2.5 Let’s jump in!

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

Go Viral - Encourage sharing in your email. Wouter Hoeberechts from WorldMedAssist, a great user of email, was able to achieve a 2% conversion increase and a save 5 hours a week for their case managers by improving his email marketing and lead nurturing process. Create your normal newsletter and distribute it to half your list. (In

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

Outgrow

FEBRUARY 22, 2022

Content Distribution Strategy – Everything You Need to Know! Since the information explosion, there’s been a need to shift the focus from content creation to content distribution. What Is Content Distribution? Simply put, content distribution is the process of disseminating content. So let’s dive right in.

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

Hubspot

MARCH 1, 2011

We wanted to examine the process of building this type of crowdsource content, in case you want to create a similar project: 1. In crowdsourcing content, there is always space for social media, whether it will be part of the organization process or used for the final content piece. Promotion and Distribution.

Video Marketing 28

Video Marketing PR Inbound Marketing Viral Marketing 28

Adobe Experience Cloud Blog

JULY 20, 2009

You can follow John on Twitter @jwatton. . In the age of Twitter and Facebook, it's easy to let the channel be the answer. And yes, we do have a ShipServ Twitter account , but it's simply a feed from our blog. Q: What business challenges did you face when you joined ShipServ two years ago? It's easy to do and it's free!

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? How can we make a viral video that gets thousands of views? Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? What do you think?

PR 161

PR Social Media Paid Content Media 161

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40