Metadata

OCTOBER 30, 2023

Study ten marketing teams from seemingly identical companies, and their structures will vary. It doesn’t matter how crappy the economy gets; B2B companies still need marketing teams, and there’s plenty of evidence suggesting marketing during tough times is a savvy move, even if it’s hard for some executive teams to stomach. Guaranteed.

B2B Marketing 52

B2B Marketing Ad Building Paid Search Agency Work Management 52

Marketing Insider Group

NOVEMBER 9, 2020

Paid advertising is somewhat of a dinosaur. There are, of course, many channels to use for traditional advertising, but its value, especially to B2B companies, is diminishing. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. In some cases, however, marketing spend is up.

Marketing Budget 286

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 286

Digilant

APRIL 2, 2024

This year, eMarketer now expects social network ad spending to hit $82.9 The upswing in social ad spending reflects just how important social media advertising is for brands and agencies within the current digital reality. billion people worldwide are using social media —more than 60 percent of the global population.

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52

Vidyard

FEBRUARY 4, 2020

HubSpot Webinars 7.3 There’s a good reason why 56% of companies have already invested in webinars. Speakers can also attend from anywhere in the world, making it easier for you to secure top industry professionals and thought leaders, no matter where your company is located. Webinars are a powerful way to support customers.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

nDash

FEBRUARY 17, 2019

It’s a great way to catch up with the latest trends with lots of great speakers, covering topics from SEO to customer experience to paid social. The sessions cover content strategy, content planning, content creation, distribution, and new marketing tactics. Ellie Mirman , Crayon (Shout out to this Bostonian!

Conference 94

Conference Planning Content Marketing Content 94

Vidyard

FEBRUARY 4, 2020

HubSpot Webinars 7.3 There’s a good reason why 51% of companies have already invested in webinars. With many companies making the move to virtual or online events , more and more are counting webinars as one of the best ways to generate leads, they’re quickly becoming one of the most popular forms of marketing content.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Hubspot

AUGUST 2, 2018

Paid Social Advertising. population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. The quickest and most effective way to meet your audience where they spend most of their time is through social advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Hubspot

JULY 21, 2015

Over the years, we’d evolved from a local SEO and web design shop to a full blown digital agency, and we knew it was time our brand reflected that. It’s important to note that not every rebrand involves a new name and domain - if your company is only planning on new positioning and an updated logo, most of the advice in this post won’t apply.

Paid Social Agency 28

Paid Social Agency Paid Search Agency Process SEO 28

Contently

NOVEMBER 21, 2016

HubSpot tells us that colored visuals increase people’s willingness to read a piece of content by up to 80 percent, and the Nielsen Norman Group asserts infographics help people retain more information than a typical article. The dark side of infographic distribution. The median cost to reach one reader for an infographic was $0.04

Classified Ads 60

Classified Ads Eye-Tracking Click Rate Budget Programs 60

Golden Spiral

DECEMBER 3, 2021

Posts on social media can cause massive surges in business or take down an individual’s reputation. For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential. Public Relations. Brand Awareness.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

ClearVoice

DECEMBER 19, 2018

Content distribution helps brands share and spread content to their audiences and beyond. Distribution methods include company newsletters, organic and paid social media, employee email signatures, employee advocacy, paid media distribution, syndication, curated content hubs, and SEO. Social sharing.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Valasys

FEBRUARY 17, 2020

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Content distribution is something that qualifies as the perfect marketing strategy, as this is how marketers can provide the pieces of content to their audience groups for consumption through various channels & media formats.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

EveryoneSocial

JANUARY 26, 2023

Okay, cake analogies aside, social amplification takes your content consumption to the next level and ensures people ACTUALLY see what your company creates. We know your company’s social media pages still matter, but sharing a piece of content once and moving on just isn’t enough for maximum influence today.

Paid Content 52

Paid Content Social Media ROI Marketing Automation Services 52

Hubspot

NOVEMBER 28, 2014

This time of year is when you measure your impact on this year''s company goals and uncover opportunities for moving the needle on next year''s. Some examples of opportunities might include that paid social distribution as it isn''t as competitive as Adwords campaigns or generating leads from long-form ''how-to'' content.

SWOT 28

SWOT Top of Funnel Marketing & Strategy Content 28

Vidyard

OCTOBER 27, 2019

However, there’s no point in distributing video in locations your target prospects would never visit. Watch and Learn Want to learn about video distribution via video? Video distribution is much easier if you get organized first. Online Video Distribution: The Most Important Channels 1.1 Social Video Distribution 2.1

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

However, there’s no point in distributing video in locations your target prospects would never visit. Online Video Distribution: The Most Important Channels 1.1 Online Video Distribution: The Most Important Channels 1.1 Social Video Distribution 2.1 Video distribution is much easier if you get organized first.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Contently

MARCH 21, 2023

Yet content attribution models can look different across companies. These models can take time to build, especially for newer companies without mature content. The customer journey looks different for brands across industries and company sizes. And for Media Mix Modeling, the company purchased the Recast tool.

Top of Funnel 175

Top of Funnel Multi-Touch Attribution Paid Content Multi-Channel 175

SmartBug Media

FEBRUARY 21, 2020

When it comes to SaaS companies, the ultimate key to driving qualified traffic to your website is creating a software that your customers will love. For example, if your company sells warehousing software, you don't want to rank for "SaaS company." This is why distributing news releases can generate traffic to your website.

Paid Content 109

Paid Content Traffic Paid Search Agency Marketing Automation Services 109

ClearVoice

JANUARY 8, 2019

Your content needs to serve your business by supporting corporate goals. In return, the organization has to support your content strategy with executive buy-in, budgets, and resources. A content marketing strategy created in a vacuum isn’t all that valuable to the company at large. Start here. Otherwise, what’s the point?

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Hubspot

NOVEMBER 14, 2019

Sign up for HubSpot Academy's Content Marketing Certification course to learn how to grow your business in a human and helpful way. For example, marketers using paid social posts need to look at followers, likes, click-throughs, and engagement rates. On the flip side, what does your company have that others don't?

Word of Mouth 69

Word of Mouth Lead Ranking Paid Social Agency Click Rate 69

nDash

JUNE 23, 2021

Creating high-quality content plays an integral role in any company’s content strategy. Distribution Platforms (Like Medium, LinkedIn, etc.). Up to 96% of content marketers use distribution platforms like LinkedIn for organic content. Stick to a distribution schedule, like weekly, for example. Social Media.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Hubspot

JULY 31, 2019

Content distribution is an integral, if not the most important, part of your content strategy. While I won’t agree or disagree with this theory, I will equip you with the tools you need to distribute the content you create. Through the various content distribution channels we discuss next. Content Distribution Channels.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Kapost

OCTOBER 31, 2016

In addition to allowing rapidly growing SaaS companies to take-on incumbent industry giants, cloud technology has provided the latest generation of marketers with incredible new tools. Example: HubSpot COS. 3) Social Media Marketing (SMM) and Brand Monitoring. 6) Paid Advertising and Optimization. Example: HootSuite.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

nDash

DECEMBER 9, 2021

It may seem like content distribution is sending emails to a subscriber list because you are, after all, distributing content. With that level of competition happening daily, marketers need to understand that getting in front of their target audience involves more than an occasional blog update, social media post, or newsletter link.

Paid Content 52

Paid Content Distribution Top of Funnel Webinar Metrics 52

Valasys

SEPTEMBER 27, 2018

A formal marketing plan is in place in 45% B2B companies (Statistica). A company’s B2B marketing budget is on average a mere 2% of all revenue ( CMO , 2014). Email is the most-used vehicle for distributing their content according to 93% of B2B marketers. LinkedIn is used for content distribution by 94% of B2B marketers.

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Single Grain

NOVEMBER 16, 2023

Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales. Moreover, producing high-quality content positions your SaaS company as an authority in your industry, which leads to higher organic rankings and traffic.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

MAY 3, 2019

It felt good to understand a critical part of my company and learn how to use it to make better business decisions. Assets are everything that your company owns — tangible and intangible. These expenses aren’t typically affected by company sales or market trends. A fiscal year is the time period a company uses for accounting.

Work Management 78

Work Management Marketing Management Budget Programs POS 78

Convert

SEPTEMBER 14, 2020

Examples include email/email newsletters, social media, paid social, etc. For example, the channel, email, can come from a variety of tools, like ActiveCampaign, Convertkit, HubSpot, etc. For example, a single session can contain multiple page views, events, social interactions, and e-commerce transactions.”

Paid Content 101

Paid Content Conversion Marketing Analytics Tools Advertising Mediums 101

Inbox Insight

NOVEMBER 13, 2018

QuickSprout defines the three basic groups of audiences: your own supporters , such as existing customers, partners and suppliers; people that influence the person that pays you , including colleagues, their customers and influencers; and, of course, the people that will pay you: your prospective customers. Was it the distribution method?

Paid Content 64

Paid Content Top of Funnel B2B Marketing Content Marketing 64

Brandpoint

JUNE 24, 2021

PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. B2B is a term referring to companies who sell products or services to other companies rather than direct to consumers. At the top of a company’s marketing team is the CMO.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

TrustRadius Marketing

NOVEMBER 2, 2022

The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. Miro is an online whiteboard platform for distributed team collaboration. HubSpot CRM. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

DAGMAR Marketing

NOVEMBER 27, 2019

If someone is searching for “mosquito control Houston,” Google isn’t going to display results for a pest control company in Denver. What it will display—particularly in the organic search results—are local companies that Google deems the most authoritative, authentic, and relevant to a searcher’s query.

Paid Content 99

Paid Content Planning Paid Search Agency Business 99

Single Grain

JUNE 23, 2020

Of course, this means it’s even more important to get it right — companies that don’t, risk falling far behind their rivals. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Organic and paid social posts. Get A Free Consultation. What Is Content Marketing?

Webinar Metrics 105

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 105

Content Marketing Institute

NOVEMBER 7, 2017

To thrive and grow, it needs a constant influx of supporters who buy into its perspectives, points, and purposes, and customers who purchase its products. and HubSpot research finding that 75% of users never scroll past the first page of results, it makes sense to boost your content’s chances of getting in front of eager searchers.

Paid Content 102

Paid Content Promotion Paid Search Agency Budget Programs 102

Hubspot

MAY 1, 2020

Next, paid social media ads are great for brand awareness. Generally, social media advertising tools are made to reach large audiences that you might not be able to organically. An advertorial is basically the paid version of a guest post. Let's say that your company invests in data collection. Pinterest Ads.

Paid Content 101

Paid Content Traffic Advertorials Paid Search Agency 101

TrustRadius Marketing

NOVEMBER 2, 2022

The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. . Miro is an online whiteboard platform for distributed team collaboration. HubSpot CRM. Best Software List for enterprise business Best Software List for mid-sized business.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

Scoop.it

SEPTEMBER 22, 2022

Whether you’re a new startup or even a blockchain game company, social media can be such an ideal channel for marketing content. Here’s why: Paid Ads Features. Social media provide paid and organic ways to reach your target audience. If you want to go straight for the kill, paid social media ads are there for you.

Social Media 99

Social Media Promotion Social Marketing Campaigns 99