Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B?

Top of Funnel 110

Top of Funnel SEO B2B Paid Search Agency 110

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. That includes the number of sales calls, VP-level meetings, new qualified opportunities, and so on. With proper sales activity management, you can influence sales objectives and business results.

Work Management 85

Work Management Marketing Management Activities Marketing Proposals 85

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. We’re speaking, of course, of the sales funnel. The sales funnel represents the theoretical customer’s journey to making a purchase. The Sales Funnel.

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

Vision Edge Marketing

APRIL 16, 2024

This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. It involves continuously refining processes, leveraging data insights, and embracing agility to achieve superior performance and outcomes.

Digital Transformation 274

Digital Transformation Work Management Terms and Conditions Marketing Management 274

Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention. Source: SuperOffice.

Top of Funnel 280

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 280

Hubspot

MARCH 26, 2020

To create the optimal customer experience, it's undeniably critical your sales and marketing teams are well-aligned. Before calling a sales rep, your prospect decides to read numerous blog posts on your website. Additionally, it isn't an ideal experience for your company's sales or marketing teams, either.

Distribution 97

Distribution Work Management Paid Search Agency High Quality Lead 97

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. A distribution-first strategy starts with the “they will come” part. SEO Is No Longer the Safe Bet It Once Was There was a time, not long ago, when distribution was of less concern in content marketing.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Biznology

AUGUST 31, 2017

You know your business needs leads, and plenty of them, to drive sales. Because if you’re not able to turn those leads into sales, they aren’t doing you much good. But how do you turn those leads into sales? The answer: you find an effective way to move them down your sales funnel. Companies like Ladder.io

Top of Funnel 170

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 170

Zoominfo

JULY 26, 2022

An enterprise API strategy can transform your data management system for better GTM sales motions, targeted outreach, and success. But APIs are only as good as the quality of information they process and provide. Here are a few successful examples of APIs delivering for ZoomInfo customers.

API 130

API Enterprise Management Top of Funnel Zoominfo 130

Zoominfo

MARCH 9, 2021

Messaging, distribution, reach and optimization. Demand generation is the process of building awareness and interest in a brand’s products and services. Demand generation is the process of building awareness and interest in a brand’s products and services. Demand Gen = Sales + Marketing. What is Demand Generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

LeanData

MARCH 3, 2021

It’s pretty simple: You don’t grow by finishing in second in your sales tactics. . Automating your GTM processes with lead distribution saves you critical time and enables your Sales team to connect with more leads, quicker, and drives your team to book more revenue, faster. Round Robin and Load Balancing.

Distribution 98

Distribution Practices Lead Scoring Lead Ranking 98

Rev

JULY 12, 2023

Of course, this one-hour rule only really applies if your lead handoff process prioritizes highly-qualified leads that are, in fact, ready and able to buy. Low-quality leads make their way to sales, and some of the most qualified leads fall through the cracks. What is lead handoff between marketing and sales? Sound familiar?

Lead Ranking 78

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 78

Rev

AUGUST 30, 2023

A disorganized sales process. That’s why sales enablement can be an invaluable tool to help you navigate the choppy waters ahead and build a more efficient sales department. What is the goal of sales enablement? Are they investing in a new sales process or customer service platform?

Practices 78

Practices Work Management Marketing Management Best Practices 78

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Valasys

OCTOBER 4, 2023

Distribution is the key process in any business. While ChatGPT and other AI models have been scrutinized for being used in content creation, exploring smart content distribution with AI could bring fruitful results. You can use various distribution channels to ensure that your content stands out.

Marketing AI 52

Marketing AI Distribution Top of Funnel Marketing & Strategy 52

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

BenchmarkONE

FEBRUARY 3, 2022

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. In this article, we’ll show you how to distribute your content so that it gets in front of as many people as possible. Why Distributing Your Content is Essential for Success.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Content Standard

DECEMBER 6, 2023

The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors. I’m going to walk you through an example of what this looks like.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

Outreach

FEBRUARY 26, 2019

What is B2B Sales? Common examples of B2B relationships include: Organizations that provide professional services (e.g. Companies that produce/distribute raw materials + companies that use those raw materials to manufacture finished or semi-finished products. What is a B2B sales representative?

Top of Funnel 71

Top of Funnel B2B Sales Process B2B 71

Zoominfo

SEPTEMBER 25, 2019

We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. It’s also a tactic that many modern businesses have abandoned in favor of more efficient, cost-effective digital tactics. Video Distribution Guides. A great return! That’s okay!

Paid Content 182

Paid Content Campaigns Examples B2B 182

Vidyard

SEPTEMBER 27, 2022

Sales enablement is the advocate, teacher, and behind-the-scenes supporter of sales teams. Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. These ideas are organized into three categories: strategies, tools and tactics.

Work Management 106

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 106

LeanData

MARCH 2, 2022

A sales stack, also known as a sales technology stack, is the totality of sales software that empowers a sales team to excel. When a company first starts out, the sales stack is usually just a spreadsheet. When a company first starts out, the sales stack is usually just a spreadsheet. SEPs never forget.

Work Management 97

Work Management Marketing Analytics Tools Marketing Management Outreach 97

Seismic

MAY 10, 2024

Imagine your sales team repeatedly missing their goals. The answer could lie in the tools you’re using for sales training. Let’s explore the significant benefits enterprise-grade sales training brings to the table. Let’s explore the significant benefits enterprise-grade sales training brings to the table.

Enterprise Management 40

Enterprise Management Training Efficiency Tools 40

ClearVoice

JULY 18, 2022

sales, product management, PR, communications, and agency partners) can efficiently access and reuse the latest assets? A digital asset management system (DAM) gives you control over your content creation process and distribution workflows to save time and money while ensuring brand consistency across all channels and touchpoints.

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. Let’s explore! CTAs that just click.

Social Media 117

Social Media Examples Media Urgency Marketing 117

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. We’re speaking, of course, of the sales funnel. The sales funnel represents the theoretical customer’s journey to making a purchase. Let’s get into it!

Top of Funnel 130

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 130

LeanData

JANUARY 20, 2021

Succeeding in a competitive marketplace requires the extraction of the full value of every lead, and as such, B2B go-to-market (GTM) functions need absolute best-in-class lead management strategies. . Poor lead management contributes to a 25 percent reduction in potential revenue (Gartner). Developing a Lead Management Strategy.

Lead Management 93

Lead Management Work Management Marketing Management Marketing Analytics Tools 93

Marketing Insider Group

JULY 6, 2020

To help you tailor the perfect Kanban board for your specific type of marketing work, we gathered ten board examples that have proven themselves effective among the teams we’ve coached. The Kanban board is a visual tool representing your process and the work items that pass through your workflow. Faster flow = healthier process.

Planning 265

Planning Examples Work Management Paid Search Agency 265

Webbiquity

FEBRUARY 5, 2021

During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively. The pandemic of 2020 amplified this phenomenon.

B2B Sales 260

B2B Sales Top of Funnel Conversion Peer-to-peer 260

Martech

MAY 3, 2023

As you’re walking away, rake in hand, a sales associate stops you and asks you to sign up today for a free home consultation to start your dream kitchen immediately and the option to sign up for a payment plan. Your customers feel this way when you put a demo CTA (call to action) at the end of every content you distribute.

Top of Funnel 90

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 90

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Content distribution is tough. In fact, content distribution is so hard and mysterious that many people just write content and then don’t even bother to distribute it.

Distribution 52

Distribution Top of Funnel Work Management Content 52

ClickZ

JUNE 15, 2020

DAM platforms enhanced with AI capabilities help to streamline and automate many aspects of managing distributed content such as images, video, and other media. Example #1: AI-powered account-based marketing platforms. Example #2: Predictive analytics in the context of marketing.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Salesforce Marketing Cloud

AUGUST 15, 2023

If creating a sales team is like building a car, then territory management is where the rubber meets the road. You’ve agreed on a sales strategy , revenue goals, target customers, and a sales process. Now the moment has finally come for the sales reps to go out and sell. Let’s take a look.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Forecasting 52

Valasys

MARCH 14, 2023

The field of public relations includes a wide range of public relations management tactics, tools and strategies. To manage, track, and monitor your clients’ PR efforts as well as those of your own company if you want to increase your earned media efforts, you may need a few tools. More than 1.6

Public Relations 52

Public Relations Work Management Budget Programs Marketing Management 52

Brandpoint

APRIL 13, 2023

These metrics eventually yield results with lead generation and sales. 87% of marketers say that video has a director and positive impact on sales. 87% of marketers say that video has a director and positive impact on sales. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Salesforce Marketing Cloud

JANUARY 3, 2024

According to the State of Sales report, cross-functional alignment is sales leaders’ #1 tactic for driving growth. With sales budgets expected to increase , sales teams have an exciting opportunity to work together to try new things and drive revenue for their companies, but this requires a strategic mindset.

Ideal Customer Profiles 64

Ideal Customer Profiles Budget Programs Allocation Buyer Personas 64