Customer Experience Matrix

JULY 7, 2017

This system displays the customer’s profile including a detailed interaction history and group memberships. Unusally for a CDP, Lexer also provides a social engagement system that lets service agents engage directly with customers. Segment visualization is unusually colorful and attractive. It is just entering the U.S.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Elasticity Adwords 120

Customer Experience Matrix

OCTOBER 11, 2011

So the news here is price. In other words, this is a price cut. HubSpot and Act-On have similar pricing to Spark, while Pardot runs a bit higher. Whether Marketo actually makes any money at this price is questionable. If Marketo simply wanted to lower its entry price, why bother to create a new brand?

Small Business Marketing 120

Small Business Marketing Marketo Marketing Automation Services Work Management 120

Customer Experience Matrix

NOVEMBER 21, 2014

Web pages can be personalized by displaying contents selected by the recommendation engine. Sailthru lets clients export lists based on profile data, can display individual customer profiles, and provides some limited API access to the profiles. pricing and company background. Prices begin around $30,000 per year.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Customer Experience Matrix

AUGUST 25, 2016

Differenatiators for this group include: lead-to-account mapping to unify data corporate hierarchy mapping (headquarters/branch, parent/subsidiary, etc.) For more information or to order, click here.

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

Customer Experience Matrix

MARCH 7, 2014

Nor does it hurt that I enjoy their corporate sense of humor – see their recent announcement of integration with Wistia for video display, featuring 9-year-old “Girl CEO” Phoebe Ray, daughter of the company founder. Pricing remains a very affordable $297 per month for up to 25,000 contacts, 100,000 emails per month, and two users.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Management 120

Customer Experience Matrix

OCTOBER 14, 2016

The results can be displayed in Datorama’s own interface, read by business intelligence products like Tableau , or exported to other systems like marketing automation. Pricing is also non-trivial: a small company will pay in the five figures for a year’s service and a large company's bill could reach into seven figures.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

Customer Experience Matrix

OCTOBER 1, 2014

Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. Direct pricing starts at $50 per month for a bundle including 1,000 emails to V12-provided prospects.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Customer Experience Matrix

AUGUST 28, 2014

6Sense wouldn''t be a CDP if it merely displayed its data on a CRM screen without letting the CRM system import it. 6Sense can also display the information on screen to help guide sales conversations, although it doesn’t (yet) recommend specific talking points.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. This borders on integration of Web display with marketing automation, an extremely important trend.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

APRIL 24, 2015

This means selling it intent and demographic audience segments for display advertising, marketing automation and email segmentation, Web audience analytics, data enhancement, content personalization, media purchasing, and predictive modeling. Sometimes its baked into the price and sometimes you pay extra.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Customer Experience Matrix

DECEMBER 14, 2016

Next year it will add display ad audiences and Facebook Custom Audiences. Pricing is based on the number of sources and contacts, starting at $3,000 per month for two sources and 100,000 contacts. The messages can include different forms of dynamic content including recommendations, coupons, and banners.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Customer Experience Matrix

FEBRUARY 21, 2014

Outside the DMP itself, DemandBase can store content and decision rules to guide bidding and select which ad is displayed to each account. The pool was originally used to target display advertising and retarget site visitors by sending them ads on other sites. So much for the mechanics.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

JULY 10, 2013

A dashboard lets users pick widgets to display selected information. Distributed marketing also has its own pricing. Optify can build a unified contact profile by connecting names, email addresses, social accounts, and multiple cookies for the same person, using site log-ins, email clicks, and form submits on different devices.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

DECEMBER 10, 2013

As its Dreamforce presence suggests, Woopra can integrate with Salesforce.com to both import CRM data and to display the information it has consolidated from multiple sources. Pricing is based on activity volume and starts at $80 per month for the mid-level edition.

Ideal Customer Profiles 120

Ideal Customer Profiles Analytics Top of Funnel Marketing Management 120

Customer Experience Matrix

JUNE 13, 2016

Those systems could in turn feed other channels such as display advertising. Pricing starts at $36,000 per year for 6,000 accounts, plus $50 per user per month. They can add contacts to campaigns in Salesforce, Marketo, Eloqua, Hubspot, Pardot, or other systems with a standard API connection. The company reports 11 current clients.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Customer Experience Matrix

JANUARY 5, 2016

This lets the review site check the reviewer’s name, title, company, and industry, although these are not always fully displayed. When it comes to depth, TrustRadius and DiscoverCloud stand out, although I was also impressed by the feature details and actual pricing information in G2Crowd. But they also differ in other ways.

Marketing Automation Services 120

Marketing Automation Services Software Lead Ranking Paid Search Agency 120

Customer Experience Matrix

JUNE 14, 2013

Mintigo will determine which attributes correlate with group membership, display the most important ones in reports, and use the findings in predictive models that score the entire database on likelihood of purchase or response. Clients can also upload their own lists of customers or campaign respondents.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

OCTOBER 1, 2011

But it also reflects that brands and retailers may not feel they are being heard these days, and want to anticipate a consumer’s buying needs, shopping moments and better pricing (higher when a consumer is actively searching for product). That’s pretty low and the targeted offers industry needs to push prices up to make it work.

Conference 120

Conference Mobile Advertising Lead Scoring Lead Ranking 120

Customer Experience Matrix

OCTOBER 10, 2009

But understanding the underlying technology helps to predict where problems might arise.) - affordable pricing (not exactly a criterion, but important nevertheless) Obviously these criteria could be much more detailed, and no doubt they will grow over time. Price details are published on the vendor’s Web site.

Business 120

Business Aggregators Vendors Pricing 120

Customer Experience Matrix

NOVEMBER 19, 2015

The Big Willow can then target advertising at those audiences, including Web display ads to companies that have not yet visited the client’s own Web site. Pricing ranges from $10,000 to $20,000 per month based on specific deliverables and services. This analysis takes about two weeks to complete.

Account Based Marketing 72

Account Based Marketing Intent Data Intent ABM 72

Customer Experience Matrix

MARCH 5, 2009

You can do that on your own through endless vendor meetings and random conversations with your peers, or can save time, effort and risk by purchasing the detailed, objective information conveniently assembled and beautifully packaged in the Raab Guide to Demand Management Systems for the low price of $595, satisfaction guaranteed or your money back.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

DECEMBER 6, 2010

The share price has nearly doubled since launch, incidentally.) There’s also a new API that lets external objects to display data from QlikView charts. If you follow the industry at all, you already know that QlikView had a successful initial public stock offering in July.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Salesforce.com 120

Customer Experience Matrix

MARCH 18, 2009

The system is a little above-average in that emails can contain if/then rules to display different images based on differences in lead data. So far as I’m concerned, it should be provided by every vendor as part of their base price. A 5,000 contact system costs $599 per month, which puts the pricing firmly in small business territory.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Customer Experience Matrix

DECEMBER 14, 2009

Pricing is based on the number of campaigns, not users, so large organizations can incorporate as many people as needed. In addition to cumulative statistics, Spredfast displays daily statistics for the past seven days, giving a sense of trends. As the bit.ly tags suggest, Spredfast also pays substantial attention to measurement.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

DECEMBER 22, 2006

They enable other types of data capture such as reading a bar code by capturing it in the phone’s camera, displaying information on the camera’s screen for someone else to capture, or exchanging codes via SMS messages. Could you check into a hotel by smartphone and have the phone act as your room key?

Work Management 120

Work Management Privacy SMS Marketing Management 120

Customer Experience Matrix

FEBRUARY 25, 2009

The product was soon extended to integrate with Salesforce.com and to let the proxy server add Genius-generated popups that display personalized messages or offer an online chat. This allows it to track all site visits, not only those routed to the proxy server by a Genius-generated link.) Probably not.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 7, 2007

This means they can be hidden within the lifetime value calculation and not displayed in most reports. If the company is purposely managing a change in its business—say, by increasing prices—a system that simply compared past vs. current periods might find significant variances that are totally expected.

Analysis 120

Analysis Comparison Acquisitions Segmentation 120

Customer Experience Matrix

JANUARY 3, 2017

The system is exceptionally good at capturing the frequently-changing elements peculiar to the travel industry, including location (current and destination), weather (at the current and destination location), prices, available products (e.g. The timeline can be displayed to customer service agents or used as inputs for automated decisions.

Ideal Customer Profiles 0

Ideal Customer Profiles Paid Search Agency Classified Ads Rules 0

Customer Experience Matrix

AUGUST 18, 2016

You, Dear Reader and Potential Buyer at the Bargain Price of $495 Which You Can Order Here , will be the final judge of that. Execute Interactions Deliver Messages This includes systems to deliver emails, personalized messages on the company Web site, display advertisements, and includes alerts and advice to sales reps.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Customer Experience Matrix

JULY 14, 2017

The system still shows the counts for how many segment members are addressable via email, display ads, push, and SMS. Content builders let users create templates for email, display ads, push messages, and SMS messages. On the other hand, the campaign builder has expanded significantly. This is another relatively rare feature.

Features 120

Features Enterprise Management SMS Multi-Channel 120

Customer Experience Matrix

MAY 27, 2014

By accessibility, I mean just about any company can use them: there’s no installation fee, implementation takes a few hours of work (spread over a week or two), there are prebuilt connectors for common shopping carts, pricing starts at $75 per month, there’s a money-back guarantee of 10x ROI, and the actual modeling is fully automatic.

Paid Content 120

Paid Content Paid Search Agency Ideal Customer Profiles Advertising Agencies 120

Customer Experience Matrix

MAY 28, 2015

It involves not just listing interactions or displaying them in a diagram, but also analyzing their contents, results, and supporting systems. visualcx supports the project by displaying the data in formats including story maps, process flows, interaction grids, a virtual wall with virtual sticky notes, and various summaries.

Paid Search Agency 120

Paid Search Agency Multi-Channel API Display 120

Customer Experience Matrix

JULY 1, 2016

YesPath can then reach those companies and individuals through a just-announced integration with the Madison Logic display ad network, which shares the Bombora cookies. Web site actions, including banner ads, modals, popups, and sliders, can be executed by YesPath itself, using its Javascript tag to identify visitors and display messages.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

Customer Experience Matrix

MAY 20, 2017

Channels: this is a particular strength for Dynamic Yield, which can personalize Web pages, emails, landing pages, mobile apps, mobile push, display ads, and offline channels. Pricing is based on the number of unique user profiles managed and on system components. Implementation: this also varies by channel.

Advertising Channels 120

Advertising Channels Personalization Multi-Channel API 120

Customer Experience Matrix

MARCH 3, 2017

These can be loaded into the CRM database or displayed in a window on the CRM desktop. Individual-level reports can display details down to the level of single emails or Web visits. Pricing is based on number of contacts and data sources and starts at $2,000 per month. Expose detailed data. So let’s give it that label, too.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Customer Experience Matrix

JANUARY 12, 2018

This isn’t entirely new: even today, impressions for Web display, paid search, and paid social are auctioned to a considerable degree. The gatekeepers will also have more conflicts with potential advertisers as they sell more services of their own, adding yet another level of complexity and more opportunities for deal making.

Activities 174

Activities Marketing AI Paid Search Agency Paid Social Agency 174

Customer Experience Matrix

DECEMBER 7, 2010

These include: - new types of combination charts; - ability to display the same data at different aggregation levels on the same chart (e.g., Pricing for a single user desktop system is still $999 for a version that can connect to Excel, Access or text files, and has risen slightly to $1,999 for one that can connect to other databases.

Enterprise Management 120

Enterprise Management Work Management Software Paid Search Agency 120