Martech
SEPTEMBER 25, 2023
Marketing must be constantly available to potential buyers when they become interested in your product — not necessarily when you want to sell it. Here, for example, if marketing participates in a trade show and showcases its latest product, the metrics should be shown with all the other activities happening simultaneously (i.e.,
ViewPoint
DECEMBER 17, 2013
She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Ruth serves as a director of Edmund Optics, Inc. ,
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PureB2B
AUGUST 25, 2021
A business advertises its products and services via printed catalogs, trade journals, newspapers, magazines, and exhibits and trade shows. This means you may give knowledge and inspiration to individuals on LinkedIn without bringing your products or direct marketing into the mix.
The Point
FEBRUARY 10, 2010
Marketing pundits have been proclaiming that direct mail is making a comeback ever since I first cut my teeth in direct marketing back in the late 80s. I can only report that whereas the heady days of mail are long gone, far more B2B clients are utilizing direct mail today compared to say, five years ago.
Smashmouth Marketing
NOVEMBER 2, 2010
Bill Goldsmith - BP Productions Pete Gracey - AG Salesworks Bernice Grossman - DMRS Group Inc. Bill Rice - Kaleidico Jose Raul Rodriguez - Aon Dan Rogers - SmartLead by The AdTrack Corporation Anneke Seley - Phone Works LLC Tibor Shanto - Renbor Sales Solutions Inc.
Content Marketing Institute
JANUARY 12, 2018
The primary challenge is that, historically, all marketing campaigns (including the digital bits) have been managed by product marketing teams. They create brochures, PowerPoint decks, and case studies for salespeople, generally in anticipation of participation at an industry-related trade show. New product launch?
PureB2B
AUGUST 25, 2021
A business advertises its products and services via printed catalogs, trade journals, newspapers, magazines, and exhibits and trade shows. This means you may give knowledge and inspiration to individuals on LinkedIn without bringing your products or direct marketing into the mix.
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