Convince & Convert

AUGUST 18, 2010

Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. How can we find a social media guru to add to our team?

PR 162

PR Social Media Paid Content Media 162

markempa

MAY 26, 2005

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

markempa

AUGUST 1, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

NOVEMBER 17, 2005

It explains how GE Access Distribution got their channel to close the loop on 95% of leads delivered. It explains how GE Access Distribution got their channel to close the loop on 95% of leads delivered. If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

APRIL 6, 2006

Recording speeches or teleconferences for later distribution. Recording speeches or teleconferences for later distribution. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MARCH 27, 2005

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Biznology

JULY 5, 2012

Ziff Davis and TechTarget are leaders in the tech industry world, using “content syndication,” distributing marketers’ white papers and research reports, and charging by response. I posed that question recently to Warren Hunter, Chairman of DMW Direct, who said firmly, “No way.” I doubt it.

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

markempa

JUNE 8, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! As a general rule, you will select less intrusive methods of capturing people who are just at the awareness phase of the buying process.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

JUNE 7, 2005

He writes, "One of the best ways to pre-qualify your leads is to work off a list of those contacts that have subscribed and clicked thru on the content of your email newsletter marketing efforts.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

markempa

MAY 24, 2005

One of my clients; centrally qualifies all their leads (via phone) against their universal lead definition with in 2-hours, distributes and requires their field sales force to follow up on those that are sales ready within 8-hours. They generate 12,000 inquiries per year, mostly via their website.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

SalesIntel

JUNE 29, 2022

The promotional mix means a combination of different types of marketing communications to promote your product or service. It includes direct marketing, advertising, sales promotion, sponsorship, and more. . However, not all of them will be effective in B2B marketing. Public relations. Content Marketing.

Promotion 52

Promotion B2B Marketing Advertising Agencies Budget Programs 52

ViewPoint

JUNE 15, 2016

Direct Marketing Agency. Two major departments compete on rules establishment and daily management (sales and marketing). Marketing Operations Department. Public Relations. Investor Relations. The sales and marketing people should create them jointly; one page, 12 items or so. Digital Agencies.

Lead Management 120

Lead Management Work Management Marketing Management Sales Qualified Leads 120

Single Grain

JULY 6, 2023

Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? This might include advertising, direct marketing, sales promotion, public relations or digital marketing, among others.

Promotion 52

Promotion Planning Examples SWOT 52

Convince & Convert

APRIL 28, 2010

It would be interesting to see if your Facebook Insights shows an age distribution concentration for your Facebook fans in the 25-44 range). First blush, I'd want to differentiate between marketing to this influencers and communicating with them. At the same time, word of mouth marketing IS important, and effective.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

markempa

MARCH 2, 2007

Establish a clear process for handling and distributing leads. Distribute leads rapidly. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Make the content library easily accessible.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Biznology

OCTOBER 25, 2011

You have probably responded to lower donations and attention by relinquishing too much power to your direct marketing firm and they have been much more aggressive than you’re comfortable with, sending out many more snail mail and email donation requests than ever before. It is time to leave the land fallow and let the lists rest.

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

Webbiquity

SEPTEMBER 10, 2012

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. SMB and Distribution. Before joining Cisco in 1998, Jeanette helped launch push-technology pioneer PointCast, and worked at public relations agency Copithorne & Bellows.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. SMB and Distribution. Before joining Cisco in 1998, Jeanette helped launch push-technology pioneer PointCast, and worked at public relations agency Copithorne & Bellows.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

markempa

APRIL 19, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Greg Anderson, contributing writer, provides some helpful tips on how to optimize your lead management process.

Lead Generation 120

Lead Generation Sales Leads B2B Sales Work Management 120

Ambal's Amusings

OCTOBER 8, 2009

However, at times there are differences in how marketing and sales use the customer's story. Marketing might also use case study content in various forms in advertisements, newsletters, blogs, direct marketing, live events, for industry awards, contributed articles or pitching to the media. Jonathan Kranz's Tip.

Case Studies 100

Case Studies Case Study Activities Studies 100

SnapApp

AUGUST 31, 2017

Mpowered Marketing | Chief Strategist. . . Although I don't directly market to millennials, I am mindful of their advancement into decision making roles. Clutch.co | Business Analyst & Content Marketer. . . These findings also support the current expansion of native advertising as a content distribution channel.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

BDB

SEPTEMBER 27, 2023

Audiences may be directed to your landing page through paid advertising, direct marketing, or organic social posts, meaning SEO is less of a priority. In essence, it is publicity that you haven’t paid for and can typically be won through good public relations, or PR.

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26

Convince & Convert

SEPTEMBER 8, 2010

There has never been any sort of major effort to distribute MySpace broadly across the Web by baking it into other sites, applications or circumstances. link] The Four Semi-Truths of Social Media « Direct Marketing Observations [.] I wonder if that policy is still in effect? link] jaybaer Fair point.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Aberdeen

MARCH 28, 2017

” I was imagining something that would focus on audience research, definition of content topics, approaches to content creation, planning for content distribution, and so on. As the story goes, Jell-O was new on the market so the company began distributing recipes for tasty treats that relied on this cheap and magical product.

Content Marketing 40

Content Marketing Planning Work Management Content 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie Miller - Modern B2B Marketing , July 7, 2010 For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. Miller Your knowledge of email marketing is very impressive.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

SEPTEMBER 23, 2010

Email marketing's end goal is to promote repeat business or engagement from the merchant's customer base. " via @jaybaer – [link] [link] Matt J McDonald "Social media isn’t inexpensive, it’s different expensive." link] MyCrowd.ca

Social Media 149

Social Media Media Paid Content Webinar Metrics 149