Convince & Convert

NOVEMBER 30, 2023

As we’ve written about before, there are a ton of roadblocks to digital transformation. If you take the time to build better buy-in up front, it leads to better change outcomes. Whatever the reason, it’s a significant problem for any leader seeking to lead a change initiative. Effective change can be learned.

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Digital Transformation Lock-In Allocation Work Management 128

Marketing Insider Group

FEBRUARY 26, 2020

Digital transformation is essential for the businesses of today to grow and succeed. Digital transformation goes beyond simple modernization. Business leaders focus on the technologies and strategy without ensuring that the corporate culture also undergoes a transformation. Source: McKinsey. Quick Takeaways.

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Digital Transformation Paid Search Agency Lead Ranking Startups 271

LeanData

OCTOBER 18, 2022

Given today’s digital-first buyers, more than ever, organizations must infuse the right technology into their processes, whether it’s more efficient sales and marketing, better customer service, or simply aligning products and services with customer needs. Over 25,000 sales reps across the globe now receive leads almost instantaneously.

Digital Transformation 98

Digital Transformation Work Management Marketing Management Allocation 98

DivvyHQ

DECEMBER 13, 2022

Digital transformation is crucial for marketing and content teams if they want to be able to focus on their goals and be creative. But what does digital transformation look like in today's environment?

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Digital Transformation PR Content Creativity 98

Oktopost

MAY 11, 2020

Digital transformation is not something new to any sales or marketing organization. In fact, prior to the virus that shall not be named, many companies were already pushing the envelope on creative digital communication. Hackett takes listeners through a three phase model to lead digital transformation with purpose.

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Digital Transformation Marketing Automation Services Broadcasting B2B Sales 170

Biznology

OCTOBER 20, 2020

Organizations that embark on digital transformations quickly realize their scarcest resource becomes the software engineers who built the organization’s offerings. Digital Transformation , Cloud Migration, Containerization and DevOps are different aspects of the same overall business objective. Conclusion.

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Allocation Digital Transformation Resources Budget Programs 104

Biznology

MAY 27, 2020

Will the effects of COVID-19 on your business: Delay your digital transformation plans and initiatives 0% Accelerate your digital transformation plans and initiatives 86% Unsure 14%. What level of Digital Transformation is your Company?

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Digital Transformation Webinar Metrics Consulting Work Management 138

Kaon

JUNE 26, 2019

Industry leading speakers at the seminars included: Sarilyn Johnson-Carter, Director of Sales at Bio-Rad Laboratories. Defining Digital Transformation. So, exactly what does digital transformation mean? Digital transformation is the use of digital technology to solve traditional problems.

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Digital Transformation Trade Show Work Management Lead Ranking 100

Oktopost

JUNE 9, 2021

Listen to the Podcast: Malin Liden, SAP’s Vice President, Head of EMEA Marketing Transformation Office takes the hot seat today. For more tips and strategies on digital transformation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Catch all episodes here.

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Digital Transformation Effectiveness Transparency Click Rate 118

Thinkers360

MAY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 thought leading companies on artificial intelligence for 2024. To see our full list of thought leadership leaderboards for both companies and individuals (including industry-leading in-depth profiles, portfolios and media kits) subscribe to our Enterprise Lite plan today!

Marketing AI 145

Marketing AI Lead Ranking Lead Scoring Enterprise Management 145

KoMarketing Associates

DECEMBER 13, 2017

Respondents also appear to be focused on “digital transformation,” according to the survey. In 2018, the majority of agency marketers (59 percent) claimed that it will be essential to draw insights from “big data” for digital transformation purposes.

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Digital Transformation Advertising Agencies Paid Search Agency Customer Surveys 209

PathFactory

AUGUST 11, 2021

They also represent 51% of lead buyers and financial approvers — more than any other generational cohort. Content intelligence will drive the next wave of digital transformation. The post Driving Digital Transformation With Content Intelligence appeared first on PathFactory. That shift is profound.

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Digital Transformation Eloqua Content Account Based Marketing 105

Heinz Marketing

MARCH 16, 2022

We have all witnessed a digital transformation in B2B Marketing with the onset of Artificial Intelligence (AI). Marketers are becoming more comfortable utilizing AI in their digital marketing strategies than they were a few years ago. By Payal Parikh , Director of Client Engagement at Heinz Marketing.

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Marketing AI Digital Transformation B2B Marketing Top of Funnel 109

Tony Zambito

MARCH 6, 2017

While B2C has most of the buzz related to digital transformation, the impact is felt mostly in channels and distribution. Yet the distribution channel of how consumers get a book has been radically disrupted through digital transformation. As new digital ecosystems develop, it increases the need for collaboration.

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Digital Transformation Buyer Personas Lead Ranking B2B 253

Act-On

APRIL 26, 2024

Designing a lead scoring model seems like a complex proposition. There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. So let’s break it down. In addition to marketing and sales, Suzy Balk, our Sr.

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

ClickZ

NOVEMBER 27, 2019

Buzzwords like “data-driven” and “AI” can be a roadblock to digital transformation. The digital transformation is not going away and if you haven’t already been impacted by it then it’s only a matter of time. Another surprising element is that buzzwords can be a roadblock to digital transformation.

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Digital Transformation Advertising Agencies Enterprise Management Paid Search Agency 107

Marketing Insider Group

MARCH 14, 2016

The post Research Shows How Leading Marketers Deliver Digital Transformation appeared first on Marketing Insider Group. Yet, many brands continue to provide a disconnected experience, with each team working in silos and engaging customers on their […].

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Digital Transformation Research Leads Lead 100

Hinge Marketing

NOVEMBER 30, 2021

The coronavirus pandemic accelerated the need for remote teams, location-independent business operations – and all of the digital transformations required to make these possible. The most common questions decision-makers ask about digital transformation include: How does my firm’s “digital maturity” compare to others?

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Digital Transformation Work Management Marketing Management Service 88

Bannerflow

SEPTEMBER 26, 2022

As we enter a post-pandemic world, digital transformation is high on the agenda of many businesses. As competition increases ever further, coupled with the issues faced with supply and demand, businesses are seeking an edge and are accelerating their shift to a digital world. Building customer relationships.

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Digital Transformation Social Media Media Budget Programs 52

Square 2 Marketing

SEPTEMBER 2, 2021

Demand Generation, Lead Generation, Sales Opportunities And Month-Over-Month Revenue Growth Require New Ideas. Today’s marketing requires some new and more innovative digital techniques. Hire more salespeople! It won’t work. Make more calls! It won’t work. Buy names and email everyone! It won’t work. Go to more trade shows!

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Digital Transformation Trade Show Demand Generation Agencies Demand Generation 70

Atomic Reach

MAY 7, 2019

What is Digital Transformation? Can you remember a time when computers, cloud-storage, high-speed internet, and digital applications were not a requirement at your place of employment? As the years have gone on, businesses have come to rely on digital processes and procedures. Why is this happening? million in 2022.

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Digital Transformation Marketing Automation Services Enterprise Management Business 76

The Mx Group

JULY 10, 2018

As the B2B buyer’s journey goes increasingly digital, marketers are thinking more and more about digital transformation. But the organizations with truly impressive results are the ones where digital transformation transcends the boundaries between marketing, sales and product. How can you achieve similar results?

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Digital Transformation Sales Cycle Startups Lead Ranking 81

Tony Zambito

JANUARY 29, 2017

What is changing in the past two years, is that CEOs are focused on globalization and digital transformation. Per recent surveys by IBM, KPMG, and Gartner, you will find that more than half of CEOs surveyed believe their organizations will be significantly transformed by digital-centric globalization.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Parse.ly

FEBRUARY 4, 2022

Digital transformation is shifting the call desk to chatbots, print ads to blog posts, TV ads to YouTube videos, and sales to freemium products. Companies, in moving from brick-and-mortar services to the digital world, use content to facilitate their digital transformation and how they deliver value to their customers.

Digital Transformation 52

Digital Transformation Top of Funnel CMS Development Webinar Metrics 52

Conductor

NOVEMBER 8, 2021

Our latest virtual event, Digital Transformation Summit , focused on sessions with the best-in-class marketing leaders of today to provide you with digital transformation tools for tomorrow. It served as a guide to kickstart your digital marketing – built on strong web foundations, SEO, and Organic Marketing.

Digital Transformation 52

Digital Transformation CMO SEO Class 52

Martech Advisor

DECEMBER 11, 2019

Where is your company on the curve of transformation? Deepak Narisety, Experience Platforms Lead at Merkle, uncovers how to make digital transformation a reality. It’s time to learn how to provide personalized marketing experiences with speed and start to transform your company online.

Digital Transformation 54

Digital Transformation Enterprise Management Work Management Marketing Management 54

B2B Digital Marketer

JULY 22, 2021

Digital transformation creates the opportunity to do things differently and serve your customers better. By embracing digital and undergoing a digital transformation, companies can use resources they could not use before and deliver a positive experience beyond what the customer expects. Howard’s book: [link].

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Digital Transformation Enterprise Management Business Paid Search Agency 52

Lake One

JANUARY 4, 2021

Manufacturers tend to excel at digital transformation on the manufacturing floor. When it comes to finding areas to improve manufacturing processes and scaling their business, manufacturing often leads other industries. Polywater’s digital transformation arrived at an opportune time. Here is their story.

Digital Transformation 52

Digital Transformation Enterprise Management Work Management Marketing Automation Services 52

GreenRope

MARCH 31, 2021

5 Top Challenges to Digital Transformation and How to Overcome Them. Digital transformation is the key to success in 2021. Companies that become more digitally-oriented are likely to enjoy higher employee morale, better customer engagement, increased market share, and improved customer revenue. LACK OF LEADERSHIP.

Digital Transformation 52

Digital Transformation Work Management Marketing Automation Services Marketing Management 52

Atomic Reach

MAY 7, 2019

What is Digital Transformation? Can you remember a time when computers, cloud-storage, high-speed internet, and digital applications were not a requirement at your place of employment? As the years have gone on, businesses have come to rely on digital processes and procedures. Why is this happening? trillion in 2022.

Digital Transformation 52

Digital Transformation Marketing Automation Services Enterprise Management Business 52

SmartBug Media

SEPTEMBER 17, 2020

Video has made its mark in the digital marketing realm, because while a picture is worth a thousand words, video is worth tenfold. As SmartBug ® Team Lead and senior living marketing extraordinaire Jessica Vionas-Singer says, “Customers in the senior living space need three things: safety, comfort, and trust.

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Digital Transformation Transparency Communities Lead Scoring 105

Adobe Experience Cloud Blog

SEPTEMBER 20, 2018

Together we will deliver an unrivaled solution that will place customer experience and engagement at the heart of digital transformation. Adobe is a visionary enterprise technology company, admired by customers around the world for the way it helps them to bring digital experiences to life.

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Digital Transformation Marketo Enterprise Management B2B Thought Leadership 134

Marketing Insider Group

JUNE 24, 2019

The digital transformation has largely contributed to this growth. The internet and digital media are the source of advancement when it comes to sales and marketing. The post How To Use Search Intent Data to Get More Leads appeared first on Marketing Insider Group.

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Intent Data Intent Digital Transformation Leads 223

Walker Sands

MARCH 25, 2019

Digital transformation of the Marketing department is a top priority for every B2B CMO (except perhaps those who are about to get fired for not paying enough attention to digital transformation). We’re an integrated marketing agency that gets B2B marketing digital transformation like no other.

Digital Transformation 40

Digital Transformation Planning Advertising Agencies Paid Search Agency 40

Biznology

JANUARY 15, 2018

Here’s your briefings on how to use this to take the lead: the briefings below guide you in acquiring customers and markets from slower competitors. Briefings on how to accelerate and take the lead. CXO Executive Briefing: The Silver Bullet for Your Company’s Digital Transformation (41:09 video). Lesson for leaders.

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Digital Transformation Leads Lead Marketing Qualified Leads 178

6sense

OCTOBER 7, 2021

Mark Settle, Seven-time CIO and Author, and Viral Bajaria, Co-Founder and CTO, 6sense, talk about what’s going on in the startup scene, the different facets of digital transformation, mistakes to avoid when scaling your company, and much more. ———. “At This podcast is brought to you by Asana. Learn more at Asana.com. ——–. 6sense.com.

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Digital Transformation Viral Marketing Startups Organic Leads 62

Content Standard

APRIL 25, 2019

Meanwhile, with digital transformation for nonprofits accelerating to the point at which it can be difficult to keep track of the many technologies available, it may also be hard to pick out which tools your organization can cost-effectively deploy for optimal impact. Featured image attribution: QuickOrder.

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Digital Transformation Cost per Acquisition Broadcasting Paid Search Agency 84