ClickZ

FEBRUARY 7, 2022

Connecting with local markets is easier with localized messaging, imagery, and more. Award-winning branded content creator, Melanie Deziel shares advice on how to personalize connections as your audience grows. As a marketer, it’s really easy to get stuck in an echo chamber of “big brand marketing.”

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

ClearVoice

SEPTEMBER 10, 2020

Marketing content should be educational, informative or entertaining. Yes, I’m talking about original thoughts that could only come from the writer (or executive you’re ghosting for) making that content truly one-of-a-kind? For example, one of my content marketing brand clients publishes a health-focused magazine.

Opinions 114

Opinions Branding Brand Identity B2B Thought Leadership 114

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. If you want to hear from experts in your industry, introduce yourself to potential clients or get your own thought leadership out into the universe, going digital is a must.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Premium content is commonly used in content marketing campaigns.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes. Don’t be afraid to get creative and lean into the unknown.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

KoMarketing Associates

APRIL 1, 2020

It’s an understatement to say things have changed for B2B marketers in recent weeks. Now more than ever, trust has to be established across the board to distinguish the broader B2B marketing message across digital channels. How do B2B marketers build trust in today’s digital marketing environment? .

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Zoominfo

FEBRUARY 18, 2021

Propel them further down the sales funnel with white papers and webinars. Build your thought leadership through conference presentations and podcasts. But your marketing needs to be more than dry information, it should make people want to come back for more. You can even benefit your entire industry.

Business 130

Business B2B Thought Leadership Top of Funnel Conference 130

Only B2B

AUGUST 25, 2023

In the ever-evolving landscape of B2B marketing, one strategy has emerged as a powerful weapon in the arsenal of marketers: Account-Based Marketing (ABM). This approach shifts the focus from casting a wide net to targeting specific high-value accounts with personalized and tailored strategies.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Think outside the box with your digital events plan. Read More: How Are Marketing Leaders Making the Most of Virtual Events? ].

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

ClickZ

MAY 25, 2023

Some marketers say ChatGPT and its cousin, DALL-E for generating images will create content faster and more accurately than human creators. ChatGPT: finally, a tool just for copywriters… Every other marketing function has tools to help them succeed. Who’s right? Everybody, and nobody.

Marketing AI 72

Marketing AI Lead Ranking Email Marketing Copywriting 72

BuzzSumo

MAY 9, 2019

In fact, measuring and tracking your content goals/results is an integral component of a successful content strategy – a concept I teach in my Content Strategy & Marketing Course. Original research is a big deal in content marketing. We looked at teams, individual marketers, men, women, and head honchos alike.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform. Complex automations.

Marketing Automation Services 126

Marketing Automation Services Intent Marketing Automation Email Marketing 126

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. In short, yes.

Paid Content 98

Paid Content Linkedin Social Media Top of Funnel 98

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. But this process comes with its own set of challenges.

Analysis 70

Analysis Budget Programs Social Media Allocation 70

Sprout Social

NOVEMBER 17, 2022

Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. Customers are more likely to buy from brands that align with their personal values—it’s 74% more important to consumers than it was in 2021, according to data from The Sprout Social Index™.

Brand Identity 115

Brand Identity Branding Advertising Agencies B2B Thought Leadership 115

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 90

Examples Product Work Management Marketing Management 90

Optinmonster

DECEMBER 26, 2022

Organic lead generation is the process of bringing in potential customers without spending money on PPC ads, sponsored content, or other paid marketing. Once they reach your website, you want to get their contact information so you can connect them with your sales team or bring them into an automated sales funnel. Content Marketing.

Organic Leads 85

Organic Leads Traffic Organization Sales Qualified Leads 85

Moz

JULY 14, 2020

Even though we weren’t together in person, it was so exciting to get the best people in the industry together again. Sarah also laid out her thoughts on major SEO trends for 2020. Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. Build a personal brand. entities 3.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 14, 2020

Even though we weren’t together in person, it was so exciting to get the best people in the industry together again. Sarah also laid out her thoughts on major SEO trends for 2020. Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. Build a personal brand. entities 3.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

Even though we weren’t together in person, it was so exciting to get the best people in the industry together again. Sarah also laid out her thoughts on major SEO trends for 2020. Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. Build a personal brand. entities 3.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Oktopost

MAY 24, 2020

The working relationship between marketing, sales and information technology is growing. Technology evolutions have impacted people and companies profoundly over the last decade leaving many B2B marketers in a beautiful world of so much tech. But in today’s digital landscape, should marketers be better IT trained?

Planning 147

Planning Enterprise Management Peer-to-peer Advertising Agencies 147

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Sales Management 74

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 74

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Crimson Marketing

AUGUST 4, 2015

They take the time to investigate the market, to find out what is available, and to analyze which products meet their needs. Often, your sales team is not even present for much of this process. Below are five ways to boost your B2B Marketing into overdrive: Step 1 – Take a “Full Funnel” Approach. You need a new approach.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Martech Advisor

JANUARY 8, 2020

Great events are a group effort, and events marketing must act as the leading role in a production that includes sales, demand generation, social marketing and leadership. Speaker goals such as introducing a new product or seeding thought leadership. Marketing can’t succeed in a vacuum.

Marketing Attribution 76

Marketing Attribution Lead Ranking Thought Leadership Top of Funnel 76

Madison Logic

SEPTEMBER 21, 2023

When used as part of a comprehensive data-driven, multi-channel account-based marketing (ABM) strategy, display ads are critical in reinforcing key messaging and delivering content to target accounts. Banner ads provide a visual and highly targeted way to deliver personalized messages and content to specific accounts.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Onalytica B2B

APRIL 19, 2018

What is a content marketer’s ultimate dream? Make way for ‘shared media’ I’m sure we’ve all heard of the digital marketing trifecta consisting of earned, owned and paid media; covering everything from websites, PPC and social media accounts to social media engagement and word-of-mouth.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Zoominfo

FEBRUARY 26, 2021

We’ll keep it simple, Sales Automation in the process of leveraging software and artificial intelligence (AI) along with other digital tools to automate time-consuming sales tasks that normally take significant time away from selling activities. Benefits for Sales Leadership. What is Sales Automation? Sales Automation + Your CRM.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Vidyard

JANUARY 22, 2020

Jay Baer has a podcast about word of mouth marketing. Ann Handley has a newsletter about storytelling in marketing. All three are examples of thought leaders who have found a niche in which to become an expert. No matter what your niche, video is an excellent medium for sharing thought leadership content with the world.

Thought Leadership 121

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 121

Vidyard

OCTOBER 8, 2020

Lightbox embeds present your video as the focal point of the page by loading your video in the center of the screen and dimming all other page elements. Recommended Video Type(s): Promos and Personalized. Recommended Video Type(s): Thought Leadership and How-To. Landing Page Videos. Learn From the Pros. About Page Videos.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

sagefrog

FEBRUARY 14, 2024

The success of a marketing campaign hinges on buyer behavior. Behavioral science provides the essential tools for B2B marketers to go beyond mere visibility, aiming for a lasting impact by tailoring strategies to align with the intricate workings of the human mind. Jump to a Section What is Behavioral Science?

Planning 67

Planning Advertising Agencies Paid Search Agency Peer-to-peer 67

BenchmarkONE

AUGUST 27, 2020

Below, we’ve broken down what you need to know about each type so that you can start putting them to work in your marketing strategy. Within their pages, they can contain anything from in-depth case studies to industry-guiding thought leadership, leaving your business a lot of room to adapt the message to what benefits you.

Top of Funnel 79

Top of Funnel B2B Thought Leadership Content Webinar Metrics 79

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105