Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. In return, you’ll feature them on those channels.

Top of Funnel 198

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 198

Webbiquity

FEBRUARY 6, 2024

Consequently, creating high-quality images is quickly turning into one of the marketing priorities for a conversion-driven image SEO strategy. Label Images for Commercial Intent Include an image in your product structured markup for those images to be labeled with “product.”

SEO 163

SEO SERP Conversion Eye-Tracking 163

Contently

JANUARY 11, 2023

As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Marketers have been trying to master personalization since the dawn of the Internet. Personalization takes many forms.

Personalization 217

Personalization Top of Funnel Business Enterprise Management 217

Contently

MARCH 26, 2021

Want to feel depressed about marketing? So why are marketers still pumping nearly $100 million in display ads this year? While traditional advertising—television, billboards, radio, sponsorships—could only be correlated with sales, display advertising promised marketers the dream of something that had long eluded them: precision.

Top of Funnel 196

Top of Funnel Display Paid Search Agency Ads 196

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. What is the Landing Page’s Importance in Digital Marketing?

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Webbiquity

AUGUST 26, 2021

The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation. Copy : Provide more information on your product, service, or content offering and give more context. Guest post by Grace Murphy. driving conversions. Customized Messaging.

Landing Pages 267

Landing Pages Paid Content Tips Paid Search Agency 267

The Marketing Blender

JULY 19, 2022

How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. That’s why it’s so important to have a well-defined digital marketing funnel in place.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

Martech

MAY 27, 2022

Shoppable video and display units can be seen by users in the Instagram Marketplace as they shop products from specific grocery retailers. By making the ads shoppable, Instacart is using its buying capability (not to mention its reach across millions of customers) to drive lower-funnel sales performance for brands.

Ads 118

Ads Funnel Advertising Digital Marketing Funnels Advertising Funnels 118

Predictive Response

JANUARY 7, 2023

Email Marketing is an essential marketing tool that every business should have in place. How Do You Develop An Email Marketing Strategy? Predictive Marketing gives you the ability to segment your email campaigns any way you see fit. There are several different types of email marketing campaigns. Newsletter Emails.

Email Marketing 109

Email Marketing Marketing & Strategy Marketing Strategy Effectiveness 109

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. These AI-driven innovations empower marketers with enhanced creativity and precision in reaching their target audience.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Only B2B

NOVEMBER 23, 2021

Over a long time, the sales and marketing operations in B2B organizations were thought to be discrete. At some point throughout the sales cycle, marketers must transfer over marketing qualified leads (MQLs) to sales teams as sales qualified leads (SQLs). The Sales Funnel. Sales Funnel.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

Contently

APRIL 28, 2022

Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy. For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. Get more people involved.

Top of Funnel 213

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 213

Rev

FEBRUARY 8, 2023

That’s where marketing qualified leads, or MQLs, come into play. You’ll also learn how MQLs compare to sales qualified leads, (SQLs) and how they work together in the sales funnel. What is a marketing qualified lead (MQL)? MQLs are leads your marketing team has identified as having the potential to become customers.

Marketing Qualified Leads 78

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 78

Oktopost

MAY 20, 2024

Marketing professionals are always deep in discussion about the most effective strategies, measurements, and tactics for success. And specifically in social media marketing, the question has always been which measurement matters more, creating engagement with our audience or bringing new visitors to the company website? .

Social Media 62

Social Media Media Allocation Digital Asset Management 62

Liveintent

AUGUST 3, 2022

Before 2020, direct-to-consumer (D2C) brands were booming, disrupting traditional retail markets with targeted, direct-to-consumer digital tactics. Unfortunately, some of the very same tactics that enabled D2C success are hindering scale and growth, namely performance marketing. Keep reading — trust us. Let’s dive in.

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118

Liveintent

JULY 6, 2022

Display ads are text, image, or video advertisements in the digital, online space. They can be used on websites, social media, apps, email newsletters, or other online channels to attract audience attention. Native ads are paid ad units that match their environment or surroundings and are used to promote a brand, product, or service.

Display 109

Display Ads Advertorials CPC 109

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

How can you increase digital engagement? Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Get your customers back What is digital engagement and why is it important? This demand for personalization will only continue to grow.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Salesforce Marketing Cloud

NOVEMBER 19, 2021

A sales funnel, stretching from early-stage brand discovery to final purchase, represents the customer journey. Most companies use the funnel to track prospects as they move through sales stages, adjusting strategies and marketing methods in response to their behaviors. Why is the sales funnel important? Sign up now.

Top of Funnel 98

Top of Funnel Marketing AI Digital Marketing Funnels Lead Ranking 98

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. From a marketing perspective, we had to go entirely digital to be able to reach our audience.

Account Based Marketing 111

Account Based Marketing Top of Funnel ABM Buy 111

Convince & Convert

JULY 14, 2021

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. But how to create an effective Instagram marketing strategy?

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

Liveintent

MARCH 30, 2022

In this blog post, we’ll explore how you can leverage first-party data gathered from your email newsletter programs to drive revenue. If you don’t already have a newsletter program in place, you’ll soon know why it might be a good idea to start one. First-party data and marketing. Let’s take a look.

Paid Content 62

Paid Content Paid Search Agency Paid Social Agency Advertising Agencies 62

Launch Marketing

JUNE 29, 2022

As the fintech industry evolves, grows and introduces new technologies, it is important to ensure that fintech companies are capitalizing on the most effective marketing tactics to reach the right audience with the right content at the right time. Marketing Automation. For digital marketing, maintaining your website is critical.

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

SalesGrape

NOVEMBER 5, 2023

Introduction: The Growing Importance of Chatbots in Lead Generation In today’s digital age, lead generation has become a crucial aspect of any successful business. With the rise of online marketing and e-commerce, companies are constantly seeking innovative ways to attract and convert potential customers.

Lead Generation 83

Lead Generation Efficiency Marketing AI Sales Qualified Leads 83

The Lead Agency

MARCH 16, 2021

There’s a reason why approximately 85% of B2B marketers have integrated email marketing into their campaigns – because it works. In fact, 45% of B2B marketers say email is the most effective digital marketing channel. Why B2B email marketing? Types of B2B email marketing. B2B newsletters.

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

ConvertKit

NOVEMBER 8, 2021

Email marketing is more than just writing the contents of each email. You have to consider where this subscriber learned about you, what products they’re interested in, what content they’ve engaged with. Visual automations is one of our premium features you can use to build custom paths for all the different email funnels you have.

Template 79

Template Top of Funnel Automation Advertising Funnels 79

Martech

SEPTEMBER 8, 2023

I’m tapping into things like our customer rewards program, how we can keep engaging with our customers throughout the year with our repurposed content…how we can tap into some of our existing customer newsletters that might live on different business units,” she said and how they can “support and enable each other with this content.”

Lead Scoring 125

Lead Scoring Lead Ranking Top of Funnel Budget Programs 125

Content Standard

NOVEMBER 30, 2021

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Let’s talk about the convergence of content marketing and the customer experience (CX). That changed with the pandemic. So what role does content play in all this?

Top of Funnel 131

Top of Funnel Enterprise Management Paid Search Agency Digital Marketing Funnels 131

Martech

MAY 9, 2022

“Our digital future was happening well before a global pandemic; it just simply accelerated it,” said Mark Bornstein, VP of content marketing at ON24, in his presentation at The MarTech Conference. ” Industry experts have been well aware of the digital-first environment for years now. .”

Top of Funnel 97

Top of Funnel Optimization Digital Marketing Funnels Advertising Funnels 97

ClickDimensions

SEPTEMBER 28, 2021

A digital-centered customer journey has emerged from the pandemic, and businesses must now put into place new funnel strategies to match. If your organization fails to meet the digital-first buying preferences of customers today, diminished pipelines and plummeting profits will follow – a revenue reckoning. Happy Marketing!

Lead Generation 93

Lead Generation Optimization Marketing Websites Top of Funnel 93

Optinmonster

MARCH 11, 2024

Gamification marketing, are you doing it? Good marketing content has become a lot more engaging lately. There’s actually some truth to that, and it’s all thanks to the rise of gamification in marketing. Games and marketing may sound strange, but they’re actually a match made in heaven. What Is Gamification in Marketing?

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? What benefits does it offer brands?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Goodish Agency

AUGUST 5, 2021

Growth Marketing is without a doubt a buzzword in 2021. But what is growth marketing, what does it entail, and why is it making a big difference for many SaaS, eCommerce, and FinTech companies? What is Growth Marketing? Growth Marketing vs. Growth Hacking. Growth Marketing & digital hyper-personalization.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Televerde

MAY 31, 2022

Now, it’s become an effective aspect of a business’s digital marketing strategy. In today’s market, one way to drive business is through social media lead generation. It’s important to channel more contacts into your sales funnel to increase the likelihood of purchases. Image Source. Image Source. Create Social Ads.

Lead Generation 115

Lead Generation Paid Content Social Media Sales Qualified Leads 115

Martech

MARCH 18, 2022

When lead-to-account matching specialists LeanData decided to withdraw their marketing attribution solution, one beneficiary was marketing performance measurement platform Full Circle Insights. ” Get the daily newsletter digital marketers rely on. ‘Tell me what marketing campaigns I should do next year.’

Marketing Attribution 121

Marketing Attribution Multi-Touch Attribution Full Circle Insights Lead Ranking 121

ClickZ

JUNE 15, 2023

After all, when you’re selling specific products and services, there is only so much you have to say, right? Attract a wider audience Obviously, your primary audience is those people who are looking for the products you are selling. Having a buyer’s guide on your product pages is great, but sometimes people want to know more.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

SalesGrape

DECEMBER 3, 2023

Navigating the NHS Market: Telemarketing Tips for Healthcare Lead Success Understanding the NHS Market: A Primer for Healthcare Telemarketers The National Health Service (NHS) in the UK is a complex and highly regulated market, making it crucial for healthcare telemarketers to have a solid understanding of its intricacies.

Telemarketing 80

Telemarketing Marketing Management Lead Scoring Lead Ranking 80

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. But we also fully recognize the enduring factors that distinguish successful marketing in B2B versus B2C. Address the full funnel with your SEO content. This, in turn, will set up lower-funnel content to be more effective. #2.

Top of Funnel 52

Top of Funnel SEO Long Tail Marketing Marketing & Strategy 52