Optinmonster

SEPTEMBER 5, 2022

Email matters because you must have a way to capture website traffic and bring those visitors into your sales funnel. This is why email marketing often has the highest ROI of all digital marketing strategies. Need some new optin ideas for your blog or business? Optins and freebies are a great way to grow your email list.

Work Management 86

Work Management Lock-In Top of Funnel Marketing Management 86

Navigate the Channel

DECEMBER 6, 2022

Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. Google Ads are also used by businesses to run display ads, shopping ads, and YouTube ads (just one of Google’s many properties). Your generic keywords could be “building supplies” or “door locks” or “local garage doors.”

Paid Search Agency 65

Paid Search Agency Google Ads Work Management 65

Unbounce

APRIL 23, 2019

Lead generation is the number one challenge for marketers today. Jessica Meher, VP of Marketing at Notarize , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. Marketers could use it to research and prioritize new keywords in just a few minutes.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Hubspot

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. But, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. Why You Need to Focus on Video Marketing in 2018. Why is this important?

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Optinmonster

SEPTEMBER 23, 2021

Are you looking for the BEST eCommerce marketing strategies to generate new leads and drive more sales? Digital marketing can be one of the toughest aspects of running an online business. But the good news is that once you master the marketing strategies in this post, everything gets infinitely easier.

eCommerce 123

eCommerce Marketing & Strategy Marketing Strategy Top of Funnel 123

Unbounce

MARCH 8, 2023

Lead generation is the number one challenge for marketers today. We talked to some of the legendary marketers working today and asked them to share their most creative lead gen examples. But we got ‘em here for you: 10 unique examples lifted straight from the secret marketing playbooks of the pros. But all the other information?

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

ClearVoice

OCTOBER 23, 2018

Content is a way of communicating your thoughts, including your business and personal mantras to the digital world. Content is such a critical component in marketing because it is your way of communicating with your audience. Are you tired of hearing the overused phrase “ content is king ”? Still not convinced that content is relevant?

Curation 80

Curation Marketing & Strategy Top of Funnel Content 80

Content Marketing Institute

NOVEMBER 1, 2018

Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

Single Grain

JULY 14, 2020

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. What Is Different about SaaS Marketing? ” Traditional digital marketing for businesses often has many goals, including making a sale, earning an email address or even raising brand awareness.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Hubspot

FEBRUARY 5, 2020

We debate a lot at HubSpot about how much of our marketing playbook to share with the world. That’s the tricky thing about marketing to marketers (and sales and service teams for that matter) — your instinct is to share everything, but if you do, you run the risk of losing your competitive edge. We shared everything.

Enterprise Management 97

Enterprise Management Hubspot Lead Ranking Sales Management 97

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. And, once you’ve figured out what works, don’t forget to include it in your video marketing strategy. It’s time to share your creations with the world. Landing Pages 1.3

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. And, once you’ve figured out what works, don’t forget to include it in your video marketing strategy. It’s time to share your creations with the world. Contents 1.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. 61% percent of businesses say that lead generation is their biggest marketing challeng e. 61% percent of businesses say that lead generation is their biggest marketing challeng e.

Lead Ranking 355

Lead Ranking Lead Generation Paid Content Lead Scoring 355

Optinmonster

NOVEMBER 15, 2022

This makes lead magnets one of the most important parts of your content marketing strategy. As a marketer, it’s your job to give them a compelling reason to do so. Note: if you need clarification on why email is the best way to market to anyone online, check out our complete beginner’s guide to email marketing here.).

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

ClearVoice

MARCH 3, 2020

You know creating content is the backbone of your inbound marketing approach, and brand reputation hinges on quality. As you dream of how to navigate your next content marketing campaign, go all-in with a success mindset — and documented process. Give your marketing team clear instruction and task lists. You embrace a process.

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Single Grain

AUGUST 27, 2019

Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel : Cold email is dead…or at least it is for people who don’t know the intricacies of this channel. What Does the Research Say about Email Marketing? The average email open rate is 20.81%.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

Optinmonster

AUGUST 27, 2023

Are you using content marketing effectively to reach your customers and grow your business? Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. Without the right content marketing strategy, tactics, and tools, you won’t get those benefits. What Is Content Marketing?

Paid Content 93

Paid Content Content Marketing Top of Funnel Planning 93

Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. How much easier (and more profitable) would your life as a marketer be? Modern consumers are savvy.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Vidyard

SEPTEMBER 23, 2021

It’s for you, the lone-wolf BDR or Account Manager, the marketer with a humble team of two, the video manager with no equipment, or the executive flush with budget but starved for time. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 How to Add Automatic Closed Captioning on YouTube 3.1 YouTube Statistics 3.7

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65