Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Optinmonster

SEPTEMBER 23, 2021

Are you looking for the BEST eCommerce marketing strategies to generate new leads and drive more sales? Digital marketing can be one of the toughest aspects of running an online business. But the good news is that once you master the marketing strategies in this post, everything gets infinitely easier.

eCommerce 127

eCommerce Marketing & Strategy Marketing Strategy Top of Funnel 127

Unbounce

MARCH 8, 2023

Lead generation is the number one challenge for marketers today. We talked to some of the legendary marketers working today and asked them to share their most creative lead gen examples. But we got ‘em here for you: 10 unique examples lifted straight from the secret marketing playbooks of the pros. But all the other information?

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Unbounce

APRIL 23, 2019

Lead generation is the number one challenge for marketers today. Jessica Meher, VP of Marketing at Notarize , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. Marketers could use it to research and prioritize new keywords in just a few minutes.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Hubspot

FEBRUARY 5, 2020

We debate a lot at HubSpot about how much of our marketing playbook to share with the world. That’s the tricky thing about marketing to marketers (and sales and service teams for that matter) — your instinct is to share everything, but if you do, you run the risk of losing your competitive edge. We shared everything.

Enterprise Management 98

Enterprise Management Hubspot Lead Ranking Sales Management 98

Single Grain

JULY 14, 2020

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. What Is Different about SaaS Marketing? ” Traditional digital marketing for businesses often has many goals, including making a sale, earning an email address or even raising brand awareness.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. 61% percent of businesses say that lead generation is their biggest marketing challeng e. 61% percent of businesses say that lead generation is their biggest marketing challeng e.

Lead Ranking 344

Lead Ranking Lead Generation Paid Content Lead Scoring 344