Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. But we can’t take traffic to the CFO.

Marketing Budget 286

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 286

Televerde

MAY 31, 2022

Now, it’s become an effective aspect of a business’s digital marketing strategy. In today’s market, one way to drive business is through social media lead generation. Social media lead generation utilizes the networking power of social platforms to promote your business to a highly targeted audience. Key Takeaways.

Lead Generation 115

Lead Generation Paid Content Social Media Sales Qualified Leads 115

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cost per Acquisition 134

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 134

Televerde

MAY 13, 2024

A standout top-of-the-funnel marketing strategy is a must for brands that want to catch the attention of their target prospects and win them over their competitors. But in crowded markets, how can you be sure your marketing content and outreach is visible? That’s what we’ll cover in this guide.

Top of Funnel 52

Top of Funnel Marketing Funnels Ideal Customer Profiles Marketing Automation Services 52

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. “81% of marketers think content writers jobs are at risk because of AI.

Top of Funnel 130

Top of Funnel B2B Marketing Content Marketing B2B 130

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium.

Social Media 118

Social Media Traffic Top of Funnel Media 118

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. This knowledge forms the foundation of your digital marketing efforts.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

DealSignal

APRIL 10, 2024

Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. What types of intent data are there?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Webbiquity

NOVEMBER 17, 2020

Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Among the aspects proving to be particularly challenging is content marketing. Content drought and lower ROI in the world of B2B marketing post-COVID.

Top of Funnel 260

Top of Funnel ROI Marketing Automation Services Work Management 260

Webbiquity

MARCH 10, 2022

To move prospects through the sales funnel, client success stories and user-generated content can go a long way. 76% of all B2B websites include a blog, and B2B marketers who have blogs get 67% more leads than those who don’t. Sending conflicting messages can lead to negative brand impressions and hamper your business growth.

Spending 329

Spending Brand Identity Branding Top of Funnel 329

Sprout Social

JULY 25, 2023

With practical data such as tracking your social efforts against actual revenue-generating clicks, sign-ups and subscriptions, and giving you in-depth audience insights, Google Analytics provides contextualized social metrics to elevate your marketing strategy without overshooting your budget.

Marketing Analytics Tools 137

Marketing Analytics Tools Social Media Top of Funnel Analytics 137

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . What Is Lead Generation? How Do I Find Keyword Opportunities?

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Lead Generation Paid Content 147

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Launch Marketing

NOVEMBER 22, 2023

Making sense of marketing and engagement data is not easy. Before marketing automation, companies tracked data in various places. These challenges make it impossible to analyze their data to gauge marketing performance. These challenges make it impossible to analyze their data to gauge marketing performance.

Lead Ranking 62

Lead Ranking Marketing Automation Services Paid Search Agency Lead Generation 62

Heinz Marketing

MAY 8, 2020

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. Most of my digital marketing career has been running campaigns for eCommerce companies. It took me some time to adjust to B2B marketing, where analytics have not always played a significant part in decision making for many of our clients.

Marketing Qualified Leads 96

Marketing Qualified Leads Lead Ranking Advertising Benchmark Advertising Channels 96

Outbrain

NOVEMBER 16, 2022

Paid advertising. 45% of small businesses are using it already, and this year in the US, nearly $233 billion is forecast to be spent on digital ads. As websites compete more fiercely for traffic, costs are rising. What are paid traffic sources? Video is by far one of the more popular marketing tools available.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Webbiquity

APRIL 13, 2022

Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. That makes SEO one of the top areas of investment for B2B marketing teams. Addressing these reservations can lead to an increase in conversions.

SEO 297

SEO Marketing Websites B2B Marketing & Strategy 297

Webbiquity

AUGUST 26, 2021

The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation. Effectively persuade users to take action (filling out your lead form). Simple Lead Form. Guest post by Grace Murphy. driving conversions. Customized Messaging.

Landing Pages 267

Landing Pages Paid Content Tips Paid Search Agency 267

Binary Demand

JUNE 27, 2023

[ps2id id=’overview’ target=”/]In the ever-evolving business landscape, generating high-quality leads is fundamental to any successful B2B venture. However, identifying and nurturing leads can be complex and time-consuming. This is where effective B2B lead generation solutions come into play.

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Top Rank Marketing

NOVEMBER 9, 2023

But the math is not as simple as, say, pay-per-click advertising with its straightforward transactional nature. Marketing leaders across industries are wondering: How much of my marketing budget should be allocated to SEO, and what can we expect to get out of it? It can lead to substantial revenue impact!

Lead Scoring 138

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 138

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 133

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 133

seo.co

NOVEMBER 1, 2021

We hope this post on keyword search volume will help you understand the topic better and use the tools so you can reliably predict which keywords will drive more traffic to your site and produce more engagement and sales. Information to create site traffic estimates. Measuring traffic according to season. This is wrong!

Keywords 105

Keywords Traffic Tools Long Tail Marketing 105

Semcasting

MAY 3, 2018

In B2B marketing, the favored tactic is “Account-Based Marketing (ABM).” ABM systematically provides structure to the management and qualification of business leads. When consumer or business leads come from a conversion – a form fill, call center or direct mail – the action you need to take is clear.

Lead Generation 58

Lead Generation Traffic Advertising Channels Sales Qualified Leads 58

SalesIntel

NOVEMBER 17, 2022

Recognizing the health threat raised by classrooms filled with students, schools and educational institutions are investigating how digital education and interactive learning can be extended and made more available in the midst of this global health crisis. 4 Marketing Learnings From a Study. 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Content Standard

APRIL 16, 2024

With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel. Intense pressure to optimize spend amid economic uncertainty. Ownable IP: Per the latest guidance from the U.S.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. What is marketing mix modeling? or “How will a 10% change to upper-funnel media impact bookings?”

Marketing Mix 116

Marketing Mix Marketing Attribution Lead Ranking Planning 116

SmartBug Media

AUGUST 27, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Paid Search Agency 127

Paid Search Agency Marketing Attribution Top of Funnel Companies 127

Martech

JANUARY 7, 2022

Adopting a one-size-fits-all approach to digital advertising often ends up costing brands much-needed time and resources. That’s why many marketers are investing in strategic and creative efforts to help connect with high-propensity audiences. Why first-party data collection should be a priority for marketers.

Display 119

Display Top of Funnel Ads Ad Building 119

PureB2B

MAY 30, 2022

Demand generation and lead generation are essential for any company. Without them, your lead pipeline will run dry. Demand and lead generation are the lifeblood of any growing company. Demand generation is the focus of marketing initiatives to drive awareness for a company's solutions. It's a crucial part of marketing.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. What is the difference between SEO and PPC?

SERP 128

SERP PPC Top of Funnel SEO 128

Digilant

MARCH 24, 2024

In our previous episode, Future-Proofing Digital Advertising: Mastering First-Party and Zero-Party Data , we discussed these valuable data types and how advertisers can use them to maintain privacy compliance and effective consumer reach. Welcome back to our “Countdown to the Cookieless Future” series.

Work Management 59

Work Management Marketing Management Advertisements Advertising 59

illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. With ongoing integrations of AI in advertising and advanced marketing tools like journey advertising platforms, marketers and brands worldwide are constantly innovating and getting ahead of the game.

Advertisements 59

Advertisements Advertising Brand Identity Branding 59

Choozle

MARCH 2, 2022

When running a digital advertising campaign, you can set yourself up for success from the launch of your campaign and continue to be efficient with how you spend your budget and measure your success. Full-funnel marketing is built upon the idea that not all marketing tactics and channels serve the same purpose or audience.

Efficiency 70

Efficiency Campaigns Cost per Acquisition Digital Marketing Funnels 70

Valasys

MAY 22, 2020

The modern digital marketing landscape is dynamic and ever-evolving. To optimize your digital marketing strategies for generating high-quality leads and for withstanding your competitors you need to understand the modern digital landscape, it’s evolution, and transcendence.

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 98