5 Trends for the Future of Digital Experience Platforms
CMSWire
APRIL 23, 2024
Some of the key DXP takeaways from Kentico Partner Day and the industry at large. Continue reading.
DXP Acquia to acquire DAM and PIM provider Widen
Martech
SEPTEMBER 8, 2021
Open source digital experience platform Acquia announced an agreement to acquire Widen, maker of digital asset management (DAM) and product information management (PIM) technologies. Download the MarTech Intelligence Report on Enterprise Digital Asset Management Platforms (registration required).
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Acquia Buys AgilOne CDP
Customer Experience Matrix
DECEMBER 11, 2019
Acquia , which is moving past its roots in Web content management to become a multi-channel “digital experience platform” (DXP), took a big step in that direction today with a deal to buy the AgilOne Customer Data Platform. The logic behind this deal is so clear that there’s little need for comment.
The CMO’s guide to aligning martech and business strategy
Martech
DECEMBER 14, 2023
In a rapidly churning digital landscape, it’s about staying aware of trends and ensuring your martech stack is adaptable and scalable. As companies increasingly adopt data-driven and technology-integrated approaches, those who focus on and excel in martech alignment could shape market trends and consumer expectations.
5 Digital Customer Experience Trends for 2024
CMSWire
JANUARY 22, 2024
2024's projected top digital customer experience trends, from generative AI to the metaverse's revival. Continue reading.
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SAP moves to a composable commerce offering
Martech
MARCH 27, 2023
Dig deeper: Sitecore adds new products to its composable DXP All-in-one versus composable. This is a new stage on the SAP commerce journey which began essentially with the acquisition of ecommerce vendor Hybris ten years ago. Hybris became SAP Hybris and then evolved into SAP Commerce Cloud, part of a broader CX suite.
Why we care about B2C marketing: A guide for marketers
Martech
NOVEMBER 11, 2022
Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. B2C marketing trends and challenges.
2022 Marketing Predictions: What Are the Experts Expecting?
Brandpoint
NOVEMBER 9, 2021
We learned so much from talking with the experts last year — and heard about trends relating to personalization, diversity and inclusion, and creating authentic connections with audiences — that we wanted to reach out again. Here are trends and predictions that marketing leaders are anticipating in the months to come.
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2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year
Martech
DECEMBER 27, 2022
New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up. Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. That’s because the customer will change.
64% of Marketers Expect Customers to Become More Demanding in 2022
KoMarketing Associates
JANUARY 25, 2022
Acquia conducted its “Customer Experience Trends Report,” and data suggested that 49% of marketers have begun to develop more content for customer engagement to adapt to new behaviors. About 55% of marketers have adopted a digital experience platform to manage their content marketing , as well as customer data.
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Report: Marketers Continue to Pivot to Adapt to Evolving Customer Behavior
KoMarketing Associates
DECEMBER 29, 2021
Acquia recently published its “Customer Experience Trends Report,” and statistics showed that 49% of marketers have developed more content for customer engagement to adapt to new customer behaviors. This has also helped them deliver a consistent, personalized customer experience.
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From #MartechDay to a European martech tour, May will be martech-tacular
chiefmartech
APRIL 28, 2023
and delving into three of the biggest trends shaping the industry these days: generative AI , a universal data layer, and composability. sponsored by DXP platform Kentico. It’s a full day of talks by some of the brightest people in marketing, martech, and business transformation that we’ve worked with over the years.
Open-source customer data platforms: Can you unleash your data for less?
Martech
JANUARY 2, 2024
As this happens, expect the lines to blur between CDPs and other tools and platforms. Pimcore, for example, offers an open-source CDP, but it also bills itself as a broader digital experience platform (DXP). This is already happening, even in the open-source market.
The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems
chiefmartech
AUGUST 29, 2022
your DXP) vs. having humans do manual service labor (e.g., building a website on top of your DXP), the relationship with the customer started to get blurry. Paying WordPress.com to host a site and paying Fiverr to have someone build pages on that site for you increasingly looked similar in the buyer’s experience.
Q&A with Acquia Chief Marketing Officer, Lynne Capozzi
ClickZ
JANUARY 29, 2020
So Acquia has evolved to offer a full digital experience platform (or DXP) that’s built on open source principles. We give our customers the freedom to build the future of digital marketing on their terms — that’s why brands like Liverpool Football Club, L’Oreal Group, Lonely Planet, and more rely on Acquia.
Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief
Martech
OCTOBER 4, 2021
I think it’s fair to say there’s a trend here. The following year, DXP Acquia absorbed AgilOne. Last year, cloud comms platform Twilo picked up Segment. Earlier this year, two other DXPs, Optimizely and Sitecore, acquired Boxever and Zaius respectively. Salesforce’s acquisition of Datorama happened way back in 2018.
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Digital Experience Platforms: Myths and Realities Behind the Hype
Martech Advisor
JANUARY 21, 2020
Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Learn More: How to Make Digital Transformation a Reality.
Scott Brinker unveils 2023 martech landscape
Martech
MAY 2, 2023
” Dig deeper: Why marketers are replacing foundational martech Other key trends. Among the trends identified within the new landscape, Brinker and Riemersma highlighted the following: Two-way data flows between data warehouses and front-line solutions like CDPs.
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Getting help with customer experience transformation: Best of the MarTechBot
Martech
DECEMBER 18, 2023
Expertise and experience: Advisory and consulting firms have specialized knowledge and experience in CX strategy, design, and implementation. They understand the best practices, industry trends, and successful strategies for delivering exceptional customer experiences.
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How marketers can prioritize digital experiences
Martech
FEBRUARY 10, 2022
Coming out of the pandemic in 2022 – I say that optimistically – many trends in buyer behavior that have changed over the past two years are probably going to stay.”. “We We think one of the trends that is going to stay is that people will buy and interact with brands more digitally than ever before,” he added.
TheCustomer QT – August 3, 2021
The Customer
AUGUST 3, 2021
Quick-Take: In The digital experience platform and vendor hub is making a major change of course. While such analytics can be useful in helping companies discern trends in customer behavior, data is a poor proxy for real human experience. TECHNOLOGY. The Pendulum Swings to Composable Stacks.
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Let’s go for a sprint: Thursday’s Daily Brief
Martech
SEPTEMBER 9, 2021
DXP Acquia to acquire DAM and PIM provider Widen. Open source digital experience platform Acquia announced an agreement to acquire Widen, maker of digital asset management (DAM) and product information management (PIM) technologies. Read more here. The deal is expected to close later this month. Why we care.
Why we care about traditional content management systems, the original no-code tool
Martech
MARCH 30, 2022
This is particularly true for e-commerce businesses managing a consumer shopping journey that encompasses multiple digital channels and types of content. Digital experience platforms (DXPs) : With DXP software, marketers can control every aspect of a target audience’s digital experience.
Brands today are thinking like seasoned news publishers. Here’s why.
Martech
JULY 20, 2021
Operating in such an environment is innate to publishers—how to swiftly deliver the information their audiences seek, whether it’s breaking news, lifestyle trends, the latest sports scores and updates—while being adept at turning waves of stories and follow-up into real relationships with readers. The take-away.
CoreMedia Content Cloud for Cross-Channel Content Management
Valasys
JANUARY 14, 2020
It is an agile platform & amongst the best-breeds of Content Management Solutions (CMSs) available in the market. The platform is more advanced than a CMS and more flexible than a closed DXP (Data Experience Platform). ” COREMEDIA CONTENT CLOUD IS THE BEST CMS FOR E-COMMERCE.
What Can We Expect From Umbraco in 2024?
CMSWire
FEBRUARY 22, 2024
Explore Umbraco's journey in 2023 and its ambitious plans for 2024, including enhanced features and a focus on professional development. Continue reading.
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Upping Your Digital Experience Game
Bluetext
MARCH 22, 2021
Here at Bluetext, we’ve spent a lot of time perfecting our digital experience platform to help you connect with your audience. Targeted Audience Experience . As with any experience, you’ll want to tailor it to your specific audience. Keep reading to learn more about our briefing centers.
Hybrid Event Examples You’ll Want to Copy This Year (And How to Take Virtual Events Hybrid)
SpotMe Blog
JULY 25, 2021
Transform Your Event Into an Unforgettable Hybrid Experience. SpotMe is the ultimate digital experience platform, capable of hosting dynamic and engaging virtual and hybrid events for your company. Take a look at these 13 Examples of Event Marketing Done Right for inspiration. Give SpotMe a test drive!
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BIGLIST: 100+ Generative AI Tools For B2B Marketers
Top Rank Marketing
JULY 19, 2023
Brandwatch @Brandwatch AI-powered social suite, consumer intelligence and trend tools. Visual UGC by Stackla @NostoSolutions AI-powered enterprise Commerce Experience Platform to discover, manage and display the most engaging user generated visual content across all marketing touchpoints.
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What’s the Fast Track To Perfect Digital Experiences? This Tool Does It All
Salesforce Marketing Cloud
FEBRUARY 22, 2022
Experience Cloud is Salesforce’s digital experience platform that can quickly build websites, portals, mobile apps, and other digital touchpoints to engage with customers — and digitize business processes at lightning speed. What’s helpful in the leap toward digital transformation – and doing it right?
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Is marketing behind the times? Monday’s daily brief
Martech
SEPTEMBER 20, 2021
It was staged in a New York hotel by Optimizely, the digital experience platform. From personal experience, there is nothing more frustrating than a discussion of a draft of anything — an email, an ebook, and article — going on in several different places at once. It offered some food for thought. Question of the day. “Ok,
Agile marketing: What it is and why marketers should care
Martech
MAY 10, 2023
This is the technology that enables marketers to create personalized experiences and test new channels. Digital experience platforms (DXPs). Tools like Blueconic and Tealium collect, organize, unify, and activate customer data from different sources.
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Deep changes in the CDP space
Martech
DECEMBER 22, 2021
At the same time, independent CDPs, some of them well-established and well-known, are being gobbled up at an unprecedented rate by more comprehensive marketing suites or digital experience platforms. Does this trend threaten the independent CDP category? “It There’s a demand from their buyers for unified data.
Martech in the metaverse: 5 takeaways from a lively roundtable discussion
chiefmartech
APRIL 7, 2022
At the beginning of this year, I noted three big innovation trends in martech — commerce, Big Ops, and no-code. Existing platforms in your stack from DAM to DXP will need to adapt to support these capabilities. There will be new products for ever-more-advanced virtual events and learning experiences.
Content Recycling—Why You Should Be Doing It
Navigate the Channel
AUGUST 21, 2023
RELATED: How to Create Content Marketing That’s Less Self Serving Since the objective of content marketing is to measure business results, you first need to define what you hope to achieve, according to digital experience platform software company Optimizely. Listicles are hyper-digestible and easy to skim.
The rise of omnichannel content platforms
Martech
MAY 27, 2022
The past five years have seen traditional enterprise content management (ECM) vendors transitioning from document management to content services platforms, and web content management (WCM) vendors struggling to broaden their scope as mythical “digital experience platforms.”
2022 BEST SOFTWARE LIST FOR SMALL BUSINESS
TrustRadius Marketing
NOVEMBER 2, 2022
With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Widen DAM is available standalone or as part of Acquia DXP. 3M+ total digital brand assets managed by Fanatics. Supervisor Analytics – Trend analysis and metrics on sites, endpoints, and call queues. LEARN MORE.
Platforming Marketing: 8 P’s of Self-Service Martech
chiefmartech
SEPTEMBER 29, 2019
Thankfully, one of the three big trends in martech is that all of the major marketing clouds are moving past the old suite vs. best-of-breed dichotomy to truly embrace open platform ecosystems. However, not all integrations are equal. It’s a kind of “sandboxing” strategy.
2022 BEST SOFTWARE LIST FOR ENTERPRISE
TrustRadius Marketing
NOVEMBER 2, 2022
With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Widen DAM is available standalone or as part of Acquia DXP. 3M+ total digital brand assets managed by Fanatics. Pantheon is a WebOps platform where marketers and developers collaborate to drive results. Investor relations.
2022 BEST SOFTWARE LIST
TrustRadius Marketing
NOVEMBER 2, 2022
With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Widen DAM is available standalone or as part of Acquia DXP. 3M+ total digital brand assets managed by Fanatics. Supervisor Analytics – Trend analysis and metrics on sites, endpoints, and call queues. LEARN MORE.
2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS
TrustRadius Marketing
NOVEMBER 2, 2022
With any time, anywhere access process payroll, and gain insights into pay and earnings trends. Widen DAM is available standalone or as part of Acquia DXP. 3M+ total digital brand assets managed by Fanatics. Supervisor Analytics – Trend analysis and metrics on sites, endpoints, and call queues. LEARN MORE.
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