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What is marketing work management and how do these platforms support agile marketing?

Martech

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case even for these tools.

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The power of metadata: An introduction for DAM users

Martech

Effective search is the foundation of a successful digital asset management (DAM) system. Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. Invest resources to identify, define and organize assets for discovery.

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What is sales enablement and how do these platforms help bridge the marketing-sales divide?

Martech

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Read next: The B2B customer journey is set on a digital track.

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Beyond integrations, Sprout’s focus on partnership adds value for our customers

Sprout Social

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space.

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Why Marketers Need Digital Asset Management: the Case against Dropbox, Drive, and Email

Content Standard

Dropbox, Box.net, Google Drive, and other file sharing apps are great productivity tools. Many enterprises are using file sharing apps like these to distribute, share, and collaborate. However, there’s a dark side to using these apps that everyone—enterprise marketers especially—should be aware of. Accessibility.

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Why Marketers Need Digital Asset Management: the Case against Dropbox, Drive, and Email

Content Standard

Dropbox, Box.net, Google Drive, and other file sharing apps are great productivity tools. Many enterprises are using file sharing apps like these to distribute, share, and collaborate. However, there’s a dark side to using these apps that everyone—enterprise marketers especially—should be aware of. Accessibility.

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Martech 2030 Trend #2: Platforms, Networks & Marketplaces

chiefmartech

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. Distribution chains. Linear flows that produced and delivered goods and services. Value chains. Supply chains.