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Fundamentals of Product Experimentation for Beginners

Convert

In the end, you’ll be able to use product experimentation to validate each step of the unending journey toward the better version of your product for your users. Before making any changes or launching a new product, it’s vital to validate assumptions and test hypotheses. If you deny it, I’ll refer you to Blockbuster and Digg.

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Vote: What Makes You Read a Blog Post?

Writing on the Web

Being original, consistent, and compelling is hard work. So of course having a sharing option is important if you want your post to be read widely, but the social validation of having a few tweets at the top is also a crucial psychological reinforcement that says: “this is a post that should be read!”. Fight to never disappoint them.

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Writing Better Content: An Emotional Pathway

Writing on the Web

I been reviewing basic steps for writing quality content for the web that works to get you found, get known and get clients. The reader is trying to decide if this solution is valid for them, and may think of objections. Sharing personal stories works well here. Scarcity , urgency, fear of consequences. Blog this on Blogger.

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Online Persuasion: What Do Clients Say?

Writing on the Web

Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Does social validation work for businesses selling services and experiences? Our brains respond to our strong need to belong and fit in, and it all happens in our unconscious minds. Share this on Bebo. Post on Google Buzz.

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The (digital) morning news routine: how mobile news aggregators have evolved beyond the homepage

Parse.ly

These implicit aggregators include MSN, Yahoo, Digg, and Drudge Report. That should validate a lot of the work homepage and newsletter editors are doing. In 2019, more than half the audience to each of these platforms come from desktop computers. .

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Web Wise on the Sales Side

Webbiquity

A company’s sales and marketing teams should always work together, communicating frequently to make sure their messages are aligned. In working with an Acumen Management Group client that used ROI justification in most sales situations, we helped design the company’s website visit to work into their sales process.

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Email Dashboard: Information Overload Research Group news wrapup

Buzz Marketing for Technology

Beth Kanter suggests that we "Turn Off the Damn Email Software and Get Some Work Done (Or go for a walk)!" Tony Wright worries that "the increasingly personalized infoporn delivered to us through a broadening array of channels (like RSS, alerts, Twitter, Digg, Email, IM, Social Networks and more) is a looming disaster.

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