Webbiquity

JANUARY 21, 2011

Most of us aren’t good at it (if we were, we’d be highly compensated professional sales people instead of managers, marketers, PR practitioners, designers, writers, or whatever). Competition for a dwindling number of new corporate positions was intense. It’s not comfortable. Doesn’t seem natural.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Webbiquity

AUGUST 5, 2010

Higher search position? SEO’s Magic Bullet by PR 20/20. Danny Brown explains why your blog belongs at the center of your social media efforts (just as it’s positioned in the web presence optimization model ) and how to use it to keep all of your social media marketing efforts aligned. Want more comments?

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

JUNE 23, 2010

From a business standpoint, a blog is more like PR than marketing or sales; it’s purpose is generally to build credibility, enhance a firm’s brand and image, and establish a position of thought leadership and expertise. Though blogs may also have calls to action, these tend to be more subtle. Website: products and services.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

JANUARY 18, 2010

The book walks through three major steps in the author’s perfection of marketing process: positioning the brand through the sales moment; rolling out the brand consistently; and return on investment marketing. In the author’s parlance, the “sales moment&# is that key value proposition that makes a prospect say “yes.&#

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100

Webbiquity

MAY 4, 2010

It helps (greatly) if you already have a relationship with the blogger, but even if you don’t, most bloggers are far more open to offers of a guest post than they are to PR pitches. These links can help drive direct traffic, increase your blog’s subscribers, and improve the position of your blog in search. Tweet This!

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

DECEMBER 21, 2010

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Traditionally, customer case studies, PR and analyst relations have filled this role.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

FEBRUARY 1, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. 8 Steps To Demonstrate Positive Return On Investment For Social Media Marketing by Jeffbullas’s Blog. When Social Media & PR Matters More Than SEO by Small Business Search Marketing.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Online Marketing Institute

NOVEMBER 2, 2009

Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. Acme Software Inc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

WebMarketCentral

SEPTEMBER 25, 2008

Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst.

Blogger 20

Blogger PR Outreach Practices 20

Webbiquity

APRIL 10, 2017

Sample review: “Reputation.com…allows you to view search engine results and select if a result is positive, negative, or not you…you have access to the top 20 links, plus you are given the top 20 links for both Google and Bing. Digg Reader is a tool for keeping up with sites and blogs. ” — PR Daily.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Marketing and PR practitioners have actually, in many ways, been slow to get this. Third is an old lesson but an eternal one: meet the needs of customers.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

WebMarketCentral

JULY 16, 2008

Yet many PR people stumble badly when reaching out to bloggers, with blog outreach efforts a mix of good, bad and ugly. The vast majority of bloggers don't want to ruin their credibility by accepting money to write positive reviews. Digg , Sphinn or Searchles ). It's bad for bloggers. And it's bad for readers.

Blogger 20

Blogger Digg PR Tagging 20

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter? tools (delicious, Feedburner, LinkedIn et al.),

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

APRIL 6, 2009

How can you maximize your results through social bookmarking sites like Digg? Have a good one and you'll see positive returns." How to Level the Playing-field With Digg by Skelliewag How to game Digg to get your content onto the front page, by building and utilizing a grassroots network and selectively targeting power users.

Social Media 20

Social Media Optimization Digg Web 2.0 20

Online Marketing Institute

NOVEMBER 8, 2010

Generally, the better positioned marketing department is the one that can prove it’s bringing in money, not spending it without results. Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Longtime Facebook PR Exec Leaving the.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

WebMarketCentral

NOVEMBER 13, 2007

Three conclusions from this: 1) The effect of social tagging on B2B website traffic, even for thought-leadership content, is primarily a short-term bump in the traffic growth rate (though there are some positive long-term SEO effects as well). This pattern was similar over several B2B websites tested.

Tagging 20

Tagging Web 2.0 Traffic B2B Thought Leadership 20

WebMarketCentral

AUGUST 17, 2009

Which factors do search engine algorithms weight most heavily in determining search position? StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. Though one may quibble with details here (on-page optimization accounts for only 5% of search position for competitive keywords?!)

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. If your company is actively monitoring social media, and responds to online complaints promptly and positively, such exchanges can actually have a beneficial impact on your brand.

Social Media 20

Social Media Paid Content ROI Media 20

Convince & Convert

MARCH 23, 2010

Incidentally, these internal links are also a SEO positive) 4. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. Im Jay Baer.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

WebMarketCentral

MAY 18, 2007

Here are four tactics to enhance loyalty and positive word-of-mouth advertising from your best customers. social tagging site, sort of company-sponsored version of Digg. If you are in a position to offer reciprocal referrals to your customers, that's even more powerful. tags: Web 2.0 tags: Web 2.0

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

Online Marketing Institute

JUNE 30, 2009

This position is not "perfect", however. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. " Ask yourself the same question about your child with a specific malady. Or do you add that author to an existing blog topic?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Webbiquity

JULY 12, 2010

Without a strategy, there may be no clear ownership, or definition of success, or measurement, or integration with other marketing and PR efforts—all of which can lead eventually to wasted time and effort, abandoned blogs and Facebook pages, and even the erroneous conclusion that social media doesn’t work for us. Share this on Bebo.

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Social Media and the Enterprise Customer – Wired PR by uber.la. But what metrics are really most appropriate for social media measurement? 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

OCTOBER 27, 2010

Social media is more like a PR activity than marketing or advertising. It’s about engaging with customers, prospects, industry press, analysts, bloggers and other key influencers to increase the amount of positive conversation about your company, product or service. Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Titles, Tags & Tweets: the Role of Search in Social Media Marketing by PR-Squared.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Biznology

JANUARY 7, 2014

Good news: once you’re on board, you’ll probably be a go-to guy for as long as you’re positive, responsive, and professional. However, that said, tools like Digg Reader and Feedly are still powerful and useful drivers for your readership. That’s not to say you need to become square or reporterly.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Online Marketing Institute

DECEMBER 23, 2010

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. In short, they’ve positioned themselves as experts in digital marketing and become a valuable resource for their target audience on Facebook. A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

JANUARY 4, 2011

Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. This positions you far better in the future than if you are relying purely on real-time services where you do not control the signal to noise ratio to direct attention. What did I learn?

Tactics 40

Tactics PR Buzz Planning 40

Online Marketing Institute

MARCH 24, 2011

Become an Industry Expert Use the blog to position yourself as an industry expert. I asked a panel of successful young entrepreneurs how to ensure that your blogging efforts remain on point, effective and primed for success.

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Webbiquity

FEBRUARY 7, 2012

Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. 11 infographics for your next presentation by Ragan’s PR Daily. ** 5 STARS. Study: 76 percent of communications professionals use Twitter by Ragan’s PR Daily.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

JANUARY 10, 2010

Jill Whalen exposes the simple two-word answer that applies to nearly any question about SEO, including how quickly Google indexes new pages, what to do if your search position suddenly drops, the benefit of including keywords in URLs and more. by Search Engine Land. How to do a 301 redirect for a website by Revenue Robot. Post this on Diigo.

SEO 100

SEO Tips Best Practices PageRank 100

Webbiquity

FEBRUARY 7, 2011

Should social media be under the overall purvue of marketing or PR? Does social media belong in PR or marketing divisions? Top 10 Responses To Use When Dealing With Social Media Naysayers by PR at Sunrise. How can you “train&# your CEO to use social media productively? by iMedia Connection. Related Post.

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

NOVEMBER 4, 2010

Generally, the better positioned marketing department is the one that can prove it’s bringing in money, not spending it without results. Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Social is not an isolated activity.&#

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

MARCH 24, 2011

“Blogs allow consumers to view the human side of a business, but repeated promotional posts take away the brand’s personality and position the blog as a one-way advertising medium rather than an engagement platform,&# explains Whitney Sewell, a social media manager at Social Media Solutions. Your audience’s needs.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010. New Breed of Analysts - PR Meets Marketing , April 18, 2010. 8 Signs of a Positive Leader - Phoenix Rising , March 10, 2010. Digg (785). Five Reasons You May Not Be Spending Enough on Content Marketing - Tom Pisello , November 29, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), However, social media is more likely to increase positive thinking around a product and brand.&#. How much are you worth?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100