Writing on the Web

NOVEMBER 18, 2010

Stay tuned for my Brain Shark recorded presentation to get the information I was teaching. I’m off to Las Vegas to a big Internet marketing conference sponsored by Mike Filsaime and Chris Farrell. Customer Media Congress: Patsi’s in Dutch… Online Persuasion: Seeing Through the Eyes of Your Customers.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

AUGUST 2, 2010

I believe this is important stuff for any professional who wants an effective online presence. Here’s what I see as an important shift in online marketing tactics. Business persuasion skills, whether for presentations in person or for web pages online, have always centered on problem solving using rationality and logic.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

JULY 14, 2010

I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. What is a good checklist before you publish on your blog? Tell me what you think. Here’s what happens, usually. What else needs to be on this list? Share this on Bebo. Blog this on Blogger.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

JUNE 23, 2010

There are a few drawbacks to using WP, if you are using it for product pages, affiliate product landing pages or email squeeze pages: There are too many distractions when headers, navigation menus, and sidebars are present…and you want these elements on most of the pages of your site – just NOT your landing pages! Share this on Bebo.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

NOVEMBER 8, 2010

Be broad and positive in your presentation of information. Content Marketing to a Caveman’s Brain. It’s effective to accentuate the positive instead of trying to get their attention with doom and gloom. Reinforce positive images of themselves and pleasant feelings. Older brains are resilient. Blog this on Blogger.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

NOVEMBER 3, 2010

Because she does more than just “present information.” Blog Marketing: How Readers Find Your Business. Second, she explains things in “Plain English” so that even the most non-technical can understand and overcome any fears of the technology. How do I know? Blog this on Blogger. Subscribe to the comments for this post?

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Writing on the Web

OCTOBER 20, 2010

You get better results with your content marketing when you speak to the “ old brain ,&# the one that’s also known as the primitive brain or the survival brain. Knowing how the brain works will help you write better as well as help you with presentations to influence others. The Brain Science of Online Persuasion.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Webbiquity

JANUARY 24, 2011

Convert PowerPoint presentations to Flash, or into YouTube videos? A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. PowerPoints That Turn Into YouTube Videos Create Instant Marketing Tool by MediaPost Search Blog. Create video emails?

Social Media 100

Social Media Tools Buzz Media 100

Writing on the Web

OCTOBER 13, 2010

A few days ago, I wrote about Content Marketing Biases and suggested you take the Implicit Associations Test , the IAT presented by Harvard on the Project Implicit site. Online Persuasion: Seeing Through the Eyes of Your Customers. Content Marketing Biases: Your Attitude Is Showing. Blog this on Blogger.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. 10 Steps to Optimize Your Content Marketing Strategy by TopRank Online Marketing Blog.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

FEBRUARY 10, 2011

Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. 35+ Most Essential WordPress Tricks and Hacks by Artatm. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Writing on the Web

OCTOBER 28, 2010

I suggest a frame work for understanding basic human motivations: the Four Drive Theory, presented by Professors Paul R. Content Marketing to a Caveman’s Brain. We can learn a lot from evolutionary studies. Our brains haven’t changed much, nor have our fundamental motivations. Blog this on Blogger. Share this on Facebook.

Digg 100

Digg Buzz Blogger Google 100

Writing on the Web

FEBRUARY 14, 2011

It demands vivid insight and storytelling skill to present an idea that packs enough emotional power to be memorable. In a story, you not only weave in a lot of information, but you also arouse your reader’s emotions and energy. Persuading with a story is hard. Blog this on Blogger. Subscribe to the comments for this post?

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

JULY 2, 2010

But I won’t because it’s unprofessional to just complain, rant or whine without presenting a clear “reason why&# these stories benefit you, the readers. 7 Keys to Content Marketing on a Business Blog: Why a blog is not a newsletter. Personality counts for sure, how much is the question. Share this on Bebo.

Personalization 100

Personalization Ning Business Digg 100

Webbiquity

AUGUST 5, 2010

Ten Must Read Tips to Start a Small Business Blog by TopRank Online Marketing Blog. So, in the interest of helping out new business owners (or business owners new to marketing on the web) without overwhelming them, Lee “decided to create…a short list of what a small businesses CAN do when starting a blog.&#.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

APRIL 26, 2010

Garrett Pierson advises marketers to capitalize on their brands in all areas of online marketing, such as by search-optimizing for all common variants of company and product names, and presenting consistent brand images and messages across all areas of the firm’s social media presence. Well worth a read. Tweet This!

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Allocation Budget Programs 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Your online content should be no different. Well, shorter, for sure.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JUNE 17, 2010

We’ll use Instant Teleseminars so that you can see and follow her presentation on the web, as well as on the phone. 12 Steps to Write Your Online Sales Copy. I’m going to give Suzanne Bird-Harris a chance to show us how she can save all of us time, money and energy with her Wordpress Sales Page product. Frustrating?

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Adobe Experience Cloud Blog

FEBRUARY 1, 2012

Working with Top Rank Online Marketing , we developed a “Blogging 101” slide presentation for the first of our social media workshops. View more presentations from Marketo. Social aggregators such as Digg and Stumble Upon are also great social platforms for employee participation. Marketo blogging basics.

Marketo 48

Marketo Digg Training Social Media 48

Writing on the Web

DECEMBER 8, 2010

I also do some speaking: just got back from a Content Marketing conference in Amsterdam. Sunday I’m presenting on The Aging Brain at the local Lake Chapala Society. Okay, so I play 2-3 hours of tennis a day, but that’s good for body and brain, and trust me, I’m in a foul mood if I don’t exercise!

Work Management 100

Work Management Marketing Management Digg Thought Leadership 100

Writing on the Web

APRIL 4, 2011

It is presented in landscape format, making the content more easily digestible. About the author Lauren Carlson : Lauren writes about various topics related to CRM software, with particular interest in sales force automation, marketing automation, and customer service. Blog this on Blogger. Subscribe to the comments for this post?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

MAY 2, 2011

The challenge is to present all the services to readers, while maintaining the focus on them and their problems. His previous website was well designed, but it had too much information, in my opinion. Like other executive coaches, he offers many services: facilitation, assessments, leadership development, speaking and books.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Webbiquity

FEBRUARY 16, 2011

For anyone seeking to expand their professional network online, market to professionals, get advice from peers on business products and services, find a job, or hire the right candidate, LinkedIn has become an indispensable tool. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. Share this on Bebo. Post on Google Buzz.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Online Marketing Institute

NOVEMBER 1, 2010

2) Email, search marketing, and inside sales worked best for awareness and demand generation. Summarizing the questions and calls I get from clients, you would think social media presents B2B marketers with tremendous new marketing opportunities.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

NOVEMBER 7, 2010

Then just tap into your network that does, and package that content to present you as the trusted industry leader. Where it will go, no one knows…but I’ve heard from smarter people than me that content curation is the future (even present) of media. It’s still a needed service, just a bit different from creation.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

MARCH 13, 2011

Our teams are able to run a search for positions with “Database&# in the title, set a geographic area of focus and be present with a list of results. Archives February 2011 (4) December 2010 (1) November 2010 (1) Get a free blog at WordPress.com Theme: Digg 3 Column by WP Designer. Reply Leave a Reply Click here to cancel reply.

Startups 40

Startups Leadlander Jigsaw Tools 40

Online Marketing Institute

JANUARY 4, 2011

Place Powerpoint presentations on your blog by posting and then embedding links from Slideshare 18. When speaking or presenting, record it on video and upload it to company YouTube channel. Include a great iconic image at the start of the blog that catches the eye 16. Run polls and surveys on your blog 19.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

JULY 23, 2010

Lists – People like to read posts with a nice, simple presentation of information. If so then include Reddit and Digg. View more documents from HubSpot Internet Marketing. Rebecca Churt is a member of the Inbound Marketing Consultant team at HubSpot. Free Download: 2010 Online Marketing Blueprint.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed). Social Tagging.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. link] Tim Salam Very strong presentation.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MARCH 4, 2010

For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

DECEMBER 23, 2010

In my view, Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match. The trick is coming up with meaningful content that people will want to share, and that brings them back again and again.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Writing on the Web

JUNE 22, 2010

If you can’t attend, you will be sent the audio file and access to our power point presentation, if you register. We’ll talk about format styles, different ways to use a page, and key elements that work to build trust. You can register here: Name. Share this on Bebo. Blog this on Blogger. Add this link to Box.net.

Ning 100

Ning Class Landing Pages Copywriting 100

Webbiquity

JANUARY 10, 2010

Is Your Online Marketing Strategy All Tweet and No Meat? Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. 10 E-Mail Commandments by iMedia Connection.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

JANUARY 19, 2011

Vanessa Newkirk shows how insights gained about your prospective customers and the search keywords they use from social media, SEO and SEM efforts can be applied across all of these online marketing activities to make each one more effective. 5 Ways to Weave LinkedIn Into Your Marketing Mix by TopRank Online Marketing Blog.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100