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Going Mobile with B2B Marketing – Part II

Buzz Marketing for Technology

So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. I would say that if “ Content is King &# on the internet “ Context is Queen &# on mobile. Tags: Advertising Buzz Marketing Mobile.

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Could AT&T kill the iPhone Brand?

Buzz Marketing for Technology

As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. My advice to Google and the brand group at Android is this – stop advertising the phone and start creating exclusive apps that only are available on the Android platform.

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Why is Google Scared and What it means for B2B Marketing!

Buzz Marketing for Technology

If you look at the share of mobile search that the Google app has it is minuscule compared to their share of the browser based search market. Tags: Advertising Content Marketing Interactive Marketing Media Mobile Online Advertising Pay Per Click Search. And we tend not to stray from that behavior now. Tweet This!

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Going Mobile with B2B Marketing

Buzz Marketing for Technology

As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. So then it becomes a question of where to start with Mobile and I have been working on this for a while now incorporating Mobile into some of our campaigns. You really have a shot at getting some attention.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). Keep in mind we all start in the same place and that’s at ZERO!

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The (digital) morning news routine: how mobile news aggregators have evolved beyond the homepage

Parse.ly

Today though, the popularity of searchable homepages is diminishing in favor of a more customized, curated mobile news experience. These offer fewer options for customization, and serve a largely non-mobile audience. The mobile news aggregators driving growth . Explicit vs. implicit aggregation. The implicit aggregator is dying.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing. Years ago we talked about how we didn’t want Mobile ads popping up just as you walked in front of Starbucks for example. Tweet This!

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