Buzz Marketing for Technology

APRIL 21, 2010

Classic social media monitoring with a listening platform like Radian6 involves a stream of data centered on a search for specific word like “Avaya”- it’s very tactical and mostly used for reactive purposes such as social customer support or brand/crisis management. Share this on Linkedin. Tweet This! Share this on Facebook.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Webbiquity

DECEMBER 1, 2010

The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. .&# Share this on LinkedIn.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Writing on the Web

OCTOBER 27, 2010

Telling stories about clients who use your services and products isn’t just a marketing tactic. Share this on LinkedIn. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing blog content blog writing brain science content marketing with blogs emotional triggers engaging content.

Digg 100

Digg Content Trigger Marketing Buzz 100

Writing on the Web

JULY 15, 2010

The name will remain the same, but the tag line will read, “ How to Use Online Content Marketing to Get Found, Get Known, and Get Clients.&#. You might notice there’s nothing in my new tag line that mentions blogs, blogging, or WordPress. Share this on LinkedIn. What matters are results. They have antennae.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Webbiquity

FEBRUARY 4, 2011

The depth and breadth of measurement afforded by online tactics can also be a weakness however; not everything that can be measured needs to be, and many metrics are mere “noise&# with little value in terms of insight or actionability. Share this on LinkedIn. The 9 Most Common Google Analytics Mistakes by Timberline Interactive.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Writing on the Web

JULY 26, 2010

And they do go to Facebook , Twitter , and LinkedIn. This service will blow your mind, teach you to apply good SEO tactics to each blog post. Share this on LinkedIn. It’s not likely they go online looking for you, your business or your blog. I’m not saying that. Add this link to Box.net. Share this on del.icio.us.

Ning 100

Ning Business Digg Buzz 100

Webbiquity

JULY 6, 2010

A bookmarkable collection of some of the best thinking about social media last year, grouped into specific topic areas such as “Social Media Measurement and ROI,&# “Social Media Statistics and Research&# and “Social Media Marketing Strategy, Tactics and Best Practices.&#. Share this on LinkedIn. What is Webbiquity?

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

AUGUST 5, 2010

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. On LinkedIn, you want to be all about business. 5 Sure Fire Tactics to Promote a Business Blog by TopRank Online Marketing Blog.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Writing on the Web

AUGUST 2, 2010

Here’s what I see as an important shift in online marketing tactics. The people who write ads for TV, or print, or direct mail letters have been using persuasion tactics that appeal to emotions rather than reasons. The most effective content marketing occurs with a mixture of both rational and emotional tactics.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

JULY 28, 2010

Recommendations, testimonials and client stories are a powerful persuasion tactic. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? But I will ask you to take a look at your own site and do a review of this very important persuasion tactic. Share this on LinkedIn.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

NOVEMBER 8, 2010

Resilient brains do not respond to scare tactics of scarcity or urgency. Share this on LinkedIn. Reinforce positive images of themselves and pleasant feelings. Older brains are resilient. Be broad and positive in your presentation of information. What has been your experience with appealing to the mature consumer? Blog this on Blogger.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

AUGUST 26, 2010

Progression dynamics : When LinkedIn shows a bar graph to indicated your level of participation, users want to do what it takes to push the bar up to 100%. Now, after watching Seth’s video on TED , I’m even more curious because they are using game dynamics for marketing tactics. Share this on LinkedIn.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Webbiquity

APRIL 27, 2010

A year ago, the top questions most marketers had about social media related to tactics, with ROI second. LinkedIn – 78%. Digging further in the details, b2b marketers are considerably more likely to find value with LinkedIn, and slightly more likely to utilize blogs, than their b2c peers. The Biggest Question. Tweet This!

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

APRIL 19, 2010

Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability. While research shows that social media engagement increases revenue , direct tactical measurement is difficult. What’s the value of answering a question or engaging in a discussion on LinkedIn? Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

JUNE 25, 2010

You can and should sell with high integrity, and high success, and do it without snake oil tactics. Share this on LinkedIn. Tags: Random consulting professional services RainToday.com sales sales training selling snake oil. A well-planned sales conversation can help even sophisticated buyers make smarter decisions. Tweet This!

Consulting 100

Consulting Allocation Digg Cold Calling 100

Adobe Experience Cloud Blog

JULY 15, 2010

HOW – How can you deploy social media tactics for measurable success? 5. LinkedIn 101. Sites like Delicious, Digg and StumbleUpon house lists of websites, blog and articles categorized by tags and topics. Discover the ROI of social media and how to implement tactics throughout each stage of the revenue cycle.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Webbiquity

JULY 28, 2010

This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program. Share this on LinkedIn. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Tweet This!

Social Media 100

Social Media Social Marketing Planning Media 100

Webbiquity

FEBRUARY 1, 2010

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Social Media Marketing Strategy, Tactics and Best Practices. Chris Koch. Anne Deeter Gallaher. Michael Brito.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

MLT Creative

MARCH 16, 2011

Tactics for More Links: Because inbound links deliver better rankings and more direct traffic, the practice of building and increasing inbound links necessitates regular attention and monitoring. Put words with your images - Add a descriptive keyword-rich sentence, not just a short blurb as alt tags to the images on your website.

Inbound Marketing 40

Inbound Marketing B2B Marketing Advertising Agencies Paid Search Agency 40

Wondering Out Loud

OCTOBER 1, 2009

Facebook, MySpace, LinkedIn, blogging platforms, Twitter, YouTube, UStream, Utterli, and the list goes on. Blogs are nice, but RSS feeds, Diggs and del.icio.us The original thinking that social media tactics should reserved for communications and not for marketing is already evolving and will continue to do so. .

Social Media 40

Social Media Web 2.0 Media Digg 40

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Tags: b2bmarketing. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

WebMarketCentral

NOVEMBER 5, 2009

How can you maximize the business value of tools like LinkedIn and Twitter? How to be a LinkedIn superstar by iMedia Connection Larry Weintraub explains how to get the most out of LinkedIn, from creating the right kind of profile, building connections and soliciting recommendations to working with LinkedIn groups.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

Hubspot

DECEMBER 30, 2011

Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' Because LinkedIn is a social networking site, the people you are connecting with are not necessarily people you are friends with, but rather you met in brief, heard speak, or know through another connection. has its own LinkedIn Today.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Webbiquity

AUGUST 23, 2010

The post also includes some strategies, tactics and tools to assist in social media measurement. Share this on LinkedIn. Quoting Brian Solis and others, Angel points out that particularly in this economy, even great ideas without a hard-number rationale are likely to get slashed; ROI measurements are needed because CMOs demand them.

Social Media 100

Social Media ROI Media Emarketing 100

Online Marketing Institute

JANUARY 4, 2011

Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. In the meta tags for your photos, make sure the labels/words are what you want them to be – search engines can’t “read” photos, only the labels/meta tags. Be yourself even if it is a company blog. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

WebMarketCentral

JULY 30, 2009

Consider, for example, a tactic viewed by many marketers as extremely measurable: Google AdWords. The costs of not investing, however, are substantial and should be compelling. ** technorati tags: social media marketing ROI John Wanamaker last click attribution HubSpot RONI United-Airlines-breaks-guitars thought-leadership-content del.icio.us

Social Media 20

Social Media Paid Content ROI Media 20

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? My tactic is to reduce the process down to a very simple form, an inarguable form.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Webbiquity

JANUARY 10, 2010

Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

JANUARY 4, 2011

I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist.

Tactics 40

Tactics PR Planning Buzz 40

Webbiquity

JULY 14, 2010

Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. So how do you get more links, without resorting to spammy or questionable tactics? Share this on LinkedIn.

Link Building 100

Link Building SEO Ad Building Tools 100

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Web Presence Optimization Tips and Tactics (Though They Don’t Call Them That).

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Buzz Marketing for Technology

FEBRUARY 11, 2010

Hopefully it will inspire you to use similar tactics for you upcoming events. Share this on Linkedin. Tags: Blogging Communications Events Innovation Interactive Marketing Social Media Strategy Twitter Virtual Events. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Share it on StumbleUpon.

Case Study 100

Case Study Case Studies B2B Marketing Studies 100

Hubspot

JUNE 29, 2016

9) Save the day's most Dugg story from Digg to your Instapaper. 10) Get an email whenever Digg publishes a new story featuring a specific keyword. 15) Get an email with the most Dugg video on Digg every day. 18) Share popular articles from The New York Times with your LinkedIn followers.

Digg 51

Digg Trends Work Management Curation 51

Buzz Marketing for Technology

MAY 19, 2010

Layering on social media tactics for support can also decrease your contact center costs. Share this on Linkedin. Tags: Customer Support ROI Social Media Social Networking Support Twitter. So why wouldn’t you center you social media efforts in this area? Tweet This! Share this on Facebook. Share this on del.icio.us.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Webbiquity

NOVEMBER 22, 2010

Though Rebel provide guidance on tactics to identify value and evaluate markets, she flies well above the tree tops throughout the book. Share this on LinkedIn. This a high-level strategy book written for leaders of any sized business. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Allocation 100

Allocation Terms and Conditions Digg Paid Search Agency 100

Hubspot

JULY 29, 2018

Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' Because LinkedIn is a social networking site, the people you are connecting with are not necessarily people you are friends with, but rather professional contacts that you've met, heard speak, done business with, or know through another connection.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Webbiquity

JANUARY 3, 2011

You must consistently create relevant compelling content,&# Martine Hunter presents seven tactics for re-engaging with a neglected blog, including refreshing old blog posts, turning news releases into blog articles, and enlisting guest bloggers to lighten the workload. 10 Proven Blog Marketing Tactics You Can Use Today by The Future Buzz.

Business Blogging 100

Business Blogging Tips Business B2B Thought Leadership 100