Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Instead, they want to connect. Amen!). .&#

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

DECEMBER 1, 2010

While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

JANUARY 21, 2011

Most of us aren’t good at it (if we were, we’d be highly compensated professional sales people instead of managers, marketers, PR practitioners, designers, writers, or whatever). LinkedIn, Twitter, Facebook, webinars, podcasts, blogs…didn’t even exist. Share this on LinkedIn. It’s not comfortable.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Webbiquity

JULY 6, 2010

But if your company wants to use an RFP process to help in selecting a marketing agency, this post will help you craft one that meets your needs without driving the responding agencies crazy. Wondering how the demographics of Twitter, LinkedIn and Facebook users compare? Share this on LinkedIn. What is Webbiquity? Tweet This!

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Convince & Convert

JULY 20, 2012

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. I would say they sold or they got sold or they’re no longer Digg as we know it or as we knew it, but yes, I guess you could also say they’re dead. Digg, it’s more of like the demise of Digg.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. While most of the sites on the list are hardly surprising (Facebook, Twitter, LinkedIn), there are a few unexpected results, like Tagged at #6 and Yuku at #16. How to be a LinkedIn superstar by iMedia Connection.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

FEBRUARY 18, 2011

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Share this on LinkedIn.

SEO 100

SEO Digg Consulting Social Networks 100

Webbiquity

AUGUST 5, 2010

To make your blog stand out from the crowd, Edward Khoo provides 10 tips including using controversy (carefully), simplifying the subscription process and this gem: “Create different profiles for each social media site. On LinkedIn, you want to be all about business. SEO’s Magic Bullet by PR 20/20. Tweet This!

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). What was Linkedin Thinking? June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Want to know how to perform a certain task or process? Share this on LinkedIn. Here are a few reasons why: Social media makes it easy to reconnect with old friends and co-workers. How did we do this before? Leave a comment to share.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

JUNE 23, 2010

One reason is the editing and review process; web copy often gets written, then reviewed by subject matter experts, then reviewed by management, then reviewed by upper management, then reviewed by legal, then proofread, then glanced over and fine-tuned once more before publishing. Share this on LinkedIn. Share this on Bebo.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Biznology

AUGUST 14, 2012

Next, you should become a blogger — or at least develop a process to produce blog content since Google adores blogs and seriously understands the architecture and framework of most blog platforms. Well, you first need to build out any sites you already have, including all your companies, foundations, and boards.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Webbiquity

JULY 19, 2010

The theory has been that b2b buying processes are labor-intensive and inefficient, with heavy reliance on phone calls, emails and even face to face meetings. CD/DVD duplication or mailing services ) but shouldn’t be relied upon as the sole source for more involved, strategic purchases like enterprise software or a PR agency.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Webbiquity

MAY 30, 2010

Advertising & PR. Comic Relief – The Process by Web Marketing Therapy. Share this on LinkedIn. The LOL Cats Take On The World Of Freelancing by Hi, I’m Grace Smith. Grace Smith imagines the LOL Cats from I Can Has Cheezeburger taking on various types of challenging clients in the world of freelancing. Tweet This!

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Webbiquity

JANUARY 26, 2011

93% of these decision makers use search to begin the buying process. Sutton reports on MarketingSherpa research showing that more marketers view SEO as “very effective&# than PPC at increasing brand/product awareness (42% to 34%), improving brand/product reputation (29% to 19%) and improving PR (27% to 6%). Related Post.

SEO 100

SEO Resources Tips Best Practices 100

Buzz Marketing for Technology

JUNE 23, 2008

You can annotate it in the process. Digg: srubel. LinkedIn: steverubel. Friendfeed will Change Journalism, PR and Marketing. Here are two ways I use it. The first is to grab this bookmarklet and start capturing stuff you find in the wilds of the web and stuffing it into your private room. Blog RSS Feed. Comment Feed.

Tips 100

Tips RSS Screencast Mobile Advertising 100

Webbiquity

FEBRUARY 14, 2011

As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? Re-Architecting the B2B Sales and Marketing Process for a New Decade by Reflexions. What’s a sales executive to do? .’

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

JANUARY 4, 2011

Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. Use other social channels for distribution, but focus on your site I don’t do too much to nurture followings in external networks, I simply feed content into Twitter, Facebook, LinkedIn, etc. Well done.

Tactics 40

Tactics PR Buzz Planning 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. 9 tips for running a more considerate procurement (RFP) process - Confluent Forms , January 14, 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010. - Ad Your Comment Here , May 26, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? My tactic is to reduce the process down to a very simple form, an inarguable form.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

MARCH 24, 2011

“A blog can also be the centerpiece for a social media effort, driving visitors from Twitter , Facebook , and LinkedIn back to the blog through calls-to-action and landing pages,&# explains Douglas Karr, the author of Corporate Blogging for Dummies. has a handy checklist entitled Top 5 Mistakes to Avoid on Your Company Blog.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Buzz Marketing for Technology

JUNE 27, 2008

Anyway, the entire process is quick -- quicker than Webaroo or similar alternatives. please send me the process. Digg: srubel. LinkedIn: steverubel. Friendfeed will Change Journalism, PR and Marketing. Click on the bookmarklet: A copy of the HTML is sent to the readers account. Personally, I rarely use this option.)

Paid Content 100

Paid Content Personalization RSS Work Management 100

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Sally Falkow reports research on new influences in the B2B buying process (e.g.,

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. Free Website Strategy and Planning Guides.Now Available , October 14, 2010 We, at ClientBridge , are very process-oriented. Linkedin (90). Google Website Optimizer. Below is a video on the solution. Conversion Doubler. Google (116).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Webbiquity

OCTOBER 27, 2010

Social media is more like a PR activity than marketing or advertising. And as with any other marketing or PR activity, social media efforts be focused on a specific audience. If your internal groups “bicker&# and “jockey&# as described above, it may require a senior executive to exert control over the process.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. " by @jaybaer [link] [link] Jan Firsching RT @jaybaer: Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Panela Seiple , about to graduate from Boston University this month, learned how to make a podcast in her New Media and PR class. Her subject?

Social Media 100

Social Media Class Web 2.0 Media 100

Online Marketing Institute

DECEMBER 23, 2010

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

FEBRUARY 7, 2011

Should social media be under the overall purvue of marketing or PR? Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? 11 Practical Business Uses for LinkedIn, Facebook and Twitter by GigaOM. Getting Started Social Media Advertising on Facebook, YouTube & LinkedIn by TopRank Online Marketing Blog.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How are consumers and b2b decision makers using social media in their buying processes? by Social Media Today.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

FEBRUARY 7, 2012

Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. Shea Bennett examines research finding that, no surprise, the user base on LinkedIn skews older than on other social networks: more than half of all members are aged 36-65, with just 6% younger than 22.

Paid Content 100

Paid Content Social Media Statistics Research 100

Buzz Marketing for Technology

JUNE 27, 2008

If you like this one, please don’t hesitate to stumble, blog, digg, bookmark, and otherwise promote the hell out of this. Get a LinkedIn account for your professional network. Make sure your social media is listed in your LinkedIn profile. Use Digg, StumbleUpon, Del.icio.us Get a del.icio.us

Social Media 100

Social Media Tactics Personalization Brand Identity 100

Webbiquity

SEPTEMBER 8, 2010

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. 80% of Twitter use is on mobile devices. goes to Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Social media has dramatically altered the buying process as well as marketing practices. 10 Principles for B2B Sales by Better Closer.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100