Writing on the Web

NOVEMBER 1, 2010

I recently designed and recorded a presentation for the Content Marketing Institute on everything that goes into creating and publishing a quality blog post. It’s published on a neat tool called Brain Shark : you make a power point presentation, then record the notes over the phone. How neat is that? Blog this on Blogger.

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

JULY 14, 2010

I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. You’re in a hurry, you write up a short post (300 words), hit publish, and then realize you’ve forgotten to write the headline… or select tags… or add any links or images!

Ning 100

Ning Digg Buzz Blogger 100

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Tags: Advertising Branding Communications Communities Customer Lead Generation Loyalty Marketing Strategy. Tweet This! Share this on Facebook.

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Writing on the Web

NOVEMBER 16, 2010

Stay tuned for my Brain Shark recording of my presentation in the next week. Tags: Brain Based Content Marketing Content Marketing In the News. There are other women speaking, and I’m looking forward to learning, as always. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. What Drives Us?

Media 100

Media Digg Custom Publishing Buzz 100

Webbiquity

JULY 21, 2010

Barbeques, campfires, hiking trips—each presents an opportunity to reach out to recipients with deals on food, apparel, cookery and other products your recipients already want. Email marketing service JangoMail came up with some tips you may find helpful. • Tap into how your products will make summer activities even more fun. Tweet This!

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. Tags: Blogging Facebook Innovation Listening Monitoring PR Social Media Social Networking Strategy Twitter. Email this to a friend? Subscribe to the comments for this post?

Social Media 100

Social Media Media PR Digg 100

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Events (e.g., Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

MAY 20, 2010

How can you make the most of those last few minutes before delivering an online presentation? For webinar presenters, sending periodic follow-up messages throughout the weeks and even minutes leading up to the webinar is critical for maximizing attendance. Concepts Explained in Plain English (Presentations) by Digital Inspiration.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Writing on the Web

AUGUST 9, 2010

Although these tips are designed for business professionals who write reports, proposals, presentations and memos, they are totally applicable to blog writing. Your readers will be drawn into reading your words when they are logically presented to flow in a way that makes sense. Go easy on the jargon and cliches. Blog this on Blogger.

Tips 100

Tips Business Digg Marketing Proposals 100

Writing on the Web

NOVEMBER 18, 2010

Stay tuned for my Brain Shark recorded presentation to get the information I was teaching. Tags: Attracting Clients Brain Based Content Marketing Content Marketing Online Persuasion brain science customer magazines Online Marketing Patsi Krakoff persuasion. It should be ready as soon as I’m back home next week.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Webbiquity

FEBRUARY 10, 2011

Robyn-Dale Samuda offers guidance on navigation setup, image tagging, sitemaps, permalinks, plugins and more for search-optimizing a WordPress site or blog. Helpful guidelines on plugins, post titles, pages, permalinks and pinging improve the search engine rank of and increase search traffic to your WordPress blog. Share this on Bebo.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Writing on the Web

JULY 19, 2010

Not good, and I know better, but my same brain that loves blogging in 350 words goes hog-wild with an hour-long presentation. Of course, I couldn’t see this the first time I wrote the presentation, nor could I recognize it the next day. Do you struggle with writing presentations? Clearly I was missing the target area.

Process 100

Process Ning Digg Content 100

Webbiquity

JANUARY 25, 2010

This post will review recommendations from Rick Burnes, while a follow-up post will present ideas from Chris and Sally. This should be the focal point of social media efforts, but additional avenues for sharing great content include podcasts, videos, photos, presentations, eBooks and even social news releases. Post this on Diigo.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Writing on the Web

AUGUST 16, 2010

Hence the name, Naked Stage : the presentation is devoid of any of the usual visual aids. If Your Blog Writing Stinks… Tags: About Blogs Attracting Clients Content Marketing On Writing Better blog content blog writing content marketing with blogs visual aids Writing for the Web writing on the web. Blog this on Blogger.

Digg 100

Digg Buzz Blogger Class 100

Writing on the Web

JUNE 23, 2010

There are a few drawbacks to using WP, if you are using it for product pages, affiliate product landing pages or email squeeze pages: There are too many distractions when headers, navigation menus, and sidebars are present…and you want these elements on most of the pages of your site – just NOT your landing pages! Share this on Bebo.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Customer Experience Matrix

JUNE 2, 2009

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. But it does save a few keystrokes.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Webbiquity

JUNE 30, 2010

Whether you are sharing information primarily through writing, audio (podcasting) or video blogging, it all starts with the ability to tell a story, weave a narrative, or present an idea in an organized and coherent fashion. Organized thought. Social skills. is the interactivity–blogs are meant to be conversations, not monologues.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

NOVEMBER 8, 2010

Be broad and positive in your presentation of information. Neuroscientists Discover “WIIFM&# Center in Brain… Neuromarketing: This is your brain on advertising… Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion blog content brain science content marketing with blogs neuromarketing.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

NOVEMBER 3, 2010

Because she does more than just “present information.” Tags: About Blogs Content Marketing Ezine & Blog Classes Online Marketing Teleclasses & Seminars blog content blog formatting blog marketing business blogging content marketing with blogs wordpress teleseminars Writing for the Web. How do I know? Blog this on Blogger.

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Webbiquity

OCTOBER 18, 2010

Patsi Krakoff presents a list of common “dumb&# mistakes made by otherwise smart bloggers (long sentences, overuse of “we,&# vague terms) along with recommendations for writing better posts. It was riveting. New Rule: Size doesn’t matter, the content does.&#. Smart Professionals with Dumb Blogs by Writing on the Web. Tweet This!

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Writing on the Web

OCTOBER 20, 2010

Knowing how the brain works will help you write better as well as help you with presentations to influence others. Tags: Content Marketing On Writing Better Online Marketing Online Persuasion Writing Great Copy brain science content marketing with blogs neuromarketing persuasion Writing for the Web. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Webbiquity

JANUARY 18, 2010

In addition, each chapter ends with a quick summary of the key points presented, a nice touch that helps reinforce and retain the most important information. This relatively slim volume would have benefited from a bit more detail on specific steps or actions to accomplish some of the objectives presented. Douglas Karr. Tweet This!

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100

Buzz Marketing for Technology

OCTOBER 6, 2010

And a question I get asked in every meeting when I present social media is – “so who is going to become the next Facebook?” Tags: Advertising Applications Commerce Facebook Online Advertising Social Networking behavioral targeting. We also just completed Facebook Advertising for Dummies (Wiley) which is due to ship in November.

Facebook 100

Facebook Social Networks BtoB Digg 100

Writing on the Web

SEPTEMBER 27, 2010

It describes their past, present and future in a way that leads inevitably to your solution. Tags: About Blogs Attracting Clients Content Marketing blog content blog marketing blog writing business blogs content marketing with blogs Patsi Krakoff Writing for the Web. What is a world view and why is it so important? Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

AUGUST 2, 2010

Business persuasion skills, whether for presentations in person or for web pages online, have always centered on problem solving using rationality and logic. Here’s what I see as an important shift in online marketing tactics. It has significance for you if you’re trying to create content for your own business.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Webbiquity

JANUARY 12, 2010

Using these tools properly means not only dominating search, but also presenting a clear and consistent message across channels, wherever buyers or industry influencers may find you. Media sharing accounts are connected to Twitter, which is also used to promote content marketing. Share this on del.icio.us. Post this on Diigo. Tweet This!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

AUGUST 18, 2010

Then you head out for that presentation that you wish you’d had more time to prepare for. After the presentation, you have a ton of questions that now need to get answered before the end of the week…By the time you get home, you’re tired. Subscribe to the comments for this post? Share this on del.icio.us. Tweet This!

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Buzz Marketing for Technology

MARCH 2, 2010

And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them. Tags: Blogging Branding Buzz Marketing Communities Content Marketing Conversational Marketing Inbound Marketing Interactive Marketing Social Media Twitter. A recent Cone Inc.’s Tweet This!

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Writing on the Web

JUNE 17, 2010

Now secretly, I adore messing with web pages ever since I learned a few <tags> But that’s when everything goes right. We’ll use Instant Teleseminars so that you can see and follow her presentation on the web, as well as on the phone. I’m a closet graphic hobbiest with no skills whatsoever. Frustrating?

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Webbiquity

APRIL 26, 2010

Garrett Pierson advises marketers to capitalize on their brands in all areas of online marketing, such as by search-optimizing for all common variants of company and product names, and presenting consistent brand images and messages across all areas of the firm’s social media presence. Well worth a read. Share this on del.icio.us.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Writing on the Web

OCTOBER 13, 2010

A few days ago, I wrote about Content Marketing Biases and suggested you take the Implicit Associations Test , the IAT presented by Harvard on the Project Implicit site. There is also something called implicit memory that enables memories to influence attitudes, decisions and behaviors without entering conscious thought. Blog this on Blogger.

Content Marketing 100

Content Marketing Content Digg Buzz 100

B2B Marketing Savvy

JULY 27, 2009

Digg = Cocktail Party (What’s the latest topic, hottest new trends). In client presentations, the analogies can be a very effective way to align discussions, and serve as a starting point for new media policy and strategy conversations. . Tags: Agency Side Client Side Marcom for B2B PR in a 2.0

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

Digg = Cocktail Party (What’s the latest topic, hottest new trends). In client presentations, the analogies can be a very effective way to align discussions, and serve as a starting point for new media policy and strategy conversations. . Tags: Agency Side Client Side Marcom for B2B PR in a 2.0

Social Media 40

Social Media Digg PR Media 40

Webbiquity

FEBRUARY 10, 2010

No matter how compellingly your site presents your value proposition, it’s still formal and impersonal. Tags: Twitter customer interactions Dell influence the influencers market intelligence Zappos. That gives you the opportunity to explain how your products or services can help them, in a consultative fashion. Tweet This!

Twitter 100

Twitter Business Digg Thought Leadership 100

Buzz Marketing for Technology

JUNE 27, 2008

Separate Tags and Folders. Although Google Reader only provides ‘ Tags ‘, if you add more then one complete website feed to a tag, it automatically becomes a folder. Now everyday when you read feeds, there might be many articles which you’d like to tag separately. Presentations. Blog Search.

Google 100

Google RSS Tips Product 100

Webbiquity

JANUARY 10, 2010

Laurie Sullivan reports on an online presentation by AdGooroo founder Richard Stokes, in which he explained how to find “super converters&# —combinations of keyword phrases, ad copy, and landing pages that align to produce “enormous profits.&# Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Buzz Marketing for Technology

JUNE 27, 2008

My presentation at the Enterprise 2.0 Markets, Technology & Musings. « Techmeme Persistent Search Feeds | Main. Enterprise 2.008 » June 12, 2008. Elevating the Enterprise 2.0 Conversation. UPDATE: Video of the keynote. Conference. View | Upload your own. Posted on June 12, 2008 at 08:58 PM in enterprise2.0 | Permalink. SAPPHIRE06.

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100