Webbiquity

FEBRUARY 25, 2011

SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Buzz Marketing for Technology

JULY 28, 2010

The results being most of the time we get ambivalent buyers into the top of our funnel and we have to work hard to close them in order to prove value to the organization and contribute to growth. Tags: Content Marketing Customer Customer Experience Customer Support Lead Generation Lead Nurturing Strategy Support.

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Writing on the Web

APRIL 4, 2011

When was the last time you read a white paper that added real value to your research process? For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools. Is Your White Paper a Sales Pitch in Disguise? Blog this on Blogger.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Buzz Marketing for Technology

JANUARY 21, 2010

I think this strategy is exceptionally good for B2B marketers with long lead cycles. 4 Measure Reach Efficiency and Value. Tags: Advertising Branding Buzz Marketing Content Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Social Media Strategy. 4 Tell Good Stories. Tweet This!

Social Media 100

Social Media Social Marketing Media Digg 100

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Lead nurturing content expert Ardath Albee writes that “Designing content for 1X use is wasteful. Lead Nurturing by Find New Customers. lead generation content is often promoted differently than thought-leadership content).

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

LeadSquared

JULY 4, 2013

You can also post your own stories, images, videos and share them with others to increase lead generation. Specifically for businesses, it is a great platform to display your product and generate interest among interested users. With no cache features, the bookmark loses its value if the page is removed.

Digg 52

Digg Best Practices User-Generated Content Marketing Management 52

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? For webinar presenters, sending periodic follow-up messages throughout the weeks and even minutes leading up to the webinar is critical for maximizing attendance. ’ by Futurelab.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Buzz Marketing for Technology

JANUARY 7, 2010

Ok ok yes I was doing a vanity search just to see how I would rank but I was very impressed by the results I got for Facebook Marketing – someone had their profile so well tricked out with keywords that they ranked higher than people who actually work at Facebook. Tweet This! Share this on Facebook. Share this on Linkedin.

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

Webbiquity

DECEMBER 1, 2010

The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

AUGUST 18, 2010

No matter how compelling the value proposition for the product or service, it involves change, more work, and more time out of an already overburdened schedule. Now that’s a compelling value proposition! The next day you get up and do it all over again.&#. Share this on Bebo. Share this on del.icio.us. Share this on Facebook.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

NOVEMBER 2, 2010

That is why social media marketing is not a quick process—it takes time to nurture relationships into conversations and create those solid, trusted connections…these real conversations lead to real relationships,and those trusted relationships lead to referrals and sales. Social Networking (Facebook, MySpace, LinkedIn, etc.).

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. Your goals—how many leads or sales are you planning to drive from search marketing? When analyzing results, look for both which keywords are generating the highest number of clicks as well as the highest conversion rate.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

FEBRUARY 9, 2010

When asked which objectives they planned to target and measure, 88% of “strategic&# social media marketers (those who have reached the highest level of social media marketing maturity) answered “increase website traffic&# while 75% said “lead generation.&# Share this on del.icio.us. Post this on Diigo. Tweet This!

Social Media 100

Social Media Social Marketing Marketing & Strategy Marketing Strategy 100

Webbiquity

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. Here are seven valuable ways to use social media for business beyond direct selling or lead generation. Share content (your own and others’). Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

MARCH 9, 2010

While it may produce a lead now and then, it isn’t a very effective lead generation vehicle. Instead, by humanizing your company and giving a glimpse inside, it’s business value lies primarily in lead nurturing—helping move leads through the buying process. Share this on del.icio.us. Tweet This!

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

LeadSquared

MAY 9, 2013

A good SEO plugin would help you adopt better SEO practices in the whole blog setup, and thus, rank better in Google and other search engines. So, you have to start ranking on search engines to begin with. Reasons for its appearance in ‘Must Have Plugins for WordPress’ List. Isn’t it! iv) An Analytics Plugin.

Digg 52

Digg Marketing Analytics Tools SEO Lead Ranking 52

LeadSquared

MAY 2, 2013

When you set up your profile on this site, it becomes a means for you to get noticed, by the public/potential leads and investors alike. When someone makes a search using Google, Google Places ranks much higher in the search, than the rest. Here are 5 lead generation websites in India for local businesses.

Startups 52

Startups Marketing Websites Curation Ideal Customer Profiles 52

Webbiquity

APRIL 27, 2010

Metrics related to ROI, such as leads generated and direct sales, were mentioned by only about half of the survey respondents as key benefits of social media marketing. Digging further in the details, b2b marketers are considerably more likely to find value with LinkedIn, and slightly more likely to utilize blogs, than their b2c peers.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Hubspot

OCTOBER 19, 2010

Each time you publish a blog post you are increasing the indexed page volume of your site and the ability to rank for important keywords. You are also creating great link bait and engaging with your subscribers, customers, potential leads, industry professionals, etc. Helpful Link: Want More Leads? Offer Downloadable Content.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Adobe Experience Cloud Blog

AUGUST 27, 2008

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. I started experimenting with social bookmarking sites like Digg, del.icio.us

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Hubspot

AUGUST 25, 2010

Rawlins is a Digital Marketing Specialist for ymarketing , who manages SEO and Inbound Marketing campaigns for ecommerce and lead generation clients, and a provider on the HubSpot Service Marketplace for On-Page SEO and Off-Page SEO services. Including keywords and links within articles adds SEO value to advertisers.

Tactics 28

Tactics SEO Digg Lead Ranking 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

JANUARY 23, 2009

Targeting high KEI phrases with adequate search volume gives you the best chance to rank quickly on particular terms by going where others aren't competing. Target one main keyphrase per page, keeping in mind the page should also rank well for variations of that phrase. Buzz , Digg and Photo.net. "A Very Sun Tzu."

Optimization 20

Optimization Marketing Websites PageRank Lead Ranking 20

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

DECEMBER 30, 2011

Digg - Digg is a social news website that allows members to submit and vote for articles. Inbound marketing leverages tactics such as SEO, blogging, social media, lead generation, email marketing, lead nurturing, and analytics. and then provides every user with his or her Klout score.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

WebMarketCentral

JUNE 26, 2007

5) Digg 6.5% Focused on software developers specifically, and the technology community more generally, DZone is the best place to tag software-related news and thought leadership content. Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 7) Ma.gnolia 5.3%

Web 2.0 20

Web 2.0 Tagging Digg B2B Thought Leadership 20

Hubspot

JUNE 23, 2010

Digg - Digg is a social news website that allows members to submit and vote for articles. Link Building - Link building is an aspect of search engine optimization in which website owners develop strategies to generate links to their site from other websites with the hopes of improving their search engine ranking.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. How can you maximize the business value of tools like LinkedIn and Twitter? How can you explain the value of social media to skeptics? But which social media tool do marketers find most valuable? tools (delicious, Feedburner, LinkedIn et al.),

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

Convince & Convert

SEPTEMBER 18, 2011

Here we’re measuring how successful your content is in getting consumers to share it with others, as determined by tweets, likes, Linkedin shares, Google + shares, Diggs, and the like. Lead Generation Metrics. Key question answered: How often do content consumers turn into leads? Sales Metrics. Holy grail time.

Lead Ranking 155

Lead Ranking Lead Scoring Digg Marketing Analytics Tools 155

WebMarketCentral

MARCH 28, 2007

This listing of 53 social bookmark sites ( BlinkList , Digg , RawSugar , etc.) Color Schemer lets you enter RGB values and get the matching hex code (or vice versa) -- a very useful term when your designer has something more specific than "lime green" in mind. They also link to Ludwig Gatzke 's even larger Web 2.0 logo collection here.

Web 2.0 20

Web 2.0 Resources Digg Tagging 20

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

JANUARY 10, 2010

This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. ROI Is Dead by StraightUpSearch.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Buzz Marketing for Technology

JULY 7, 2010

How marketers address this is the difference, which leads to either dominant, mediocre or disastrous results. And yes, you’ve just generated a qualified lead for your sales organization. Interview with Leading Sales Expert: Jim Keenan I had a chance to interview Jim Keenan, the author. Share this on Linkedin.

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Online Marketing Institute

DECEMBER 23, 2010

You can also set up a promotions tab using Fan Appz to offer special deals to your Facebook fans and even use these deals to support lead generation programs. Crowd-Sourced Johnny Cash Video Score. Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40