Strategic-IC

JULY 6, 2018

Is the dynamic between tech buyers and vendors changing in 2018? This post from Chanell Alexander at TrustRadius explores their recent findings on the disconnect between B2B tech buyers and vendors - and outlines how vendors can gain a competitive edge. The Disconnect Between B2B Tech Buyers and Vendors.

Vendors 54

Vendors Trends Case Studies B2B 54

Biznology

OCTOBER 29, 2019

Long prevalent in government buying, companies of all sizes are increasing their requirements of vendors in areas such as sustainability, diversity and—for manufacturers in such categories as apparel—wages, working conditions and safety. Sourcing team can learn and validate their work.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

chiefmartech

DECEMBER 6, 2022

When you hover over any of the icon logos — we harvested the favicons of these martech vendors’ sites — a card will appear with more details, including the Clearbit and G2 fields where we have them. Newer vendors on the left to older vendors on the right. There tends to be a lot of opportunity for differentiation there.

Work Management 94

Work Management Marketing Management Startups Classified Ads 94

Choozle

MARCH 5, 2024

Meet Ben Isaacson, Choozle’s Fractional Privacy Officer When navigating the amended CCPA and its expanded Regulations, it’s critical for businesses to be clear about all their data uses and vendor relationships, and take necessary steps to meet the Regulations’ prescriptions. The consent bar is high and consent uses are limited.

Privacy 79

Privacy Privacy Policies Advertising Agencies Paid Search Agency 79

Leadspace

DECEMBER 7, 2021

Leadspace was ranked across ten criteria and against more than a dozen other vendors. According to the Wave report, Leadspace received a differentiated rating in eight out of the 10 criteria and “is a best fit for companies that need a comprehensive B2B-focused CDP.”

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

ClickZ

JULY 9, 2020

30-second summary: Most CFM vendors offer a few standard features, such as flexible surveying capabilities and basic analytics tools, but their offerings can vary a great deal from there. Technology in the space is converging, which means most vendors tout similar features and benefits, according to Forrester.

Work Management 93

Work Management Marketing Management Vendors Paid Search Agency 93

Adobe Experience Cloud Blog

MAY 21, 2018

Marketing teams are under tremendous pressure to do more, produce better results, and to incorporate the latest technology in the hopes that it will increase competitive differentiation. The Current Vendor Process. In the good old days, we had the option of picking up the phone and calling vendors to ask questions.

Marketing Automation Services 134

Marketing Automation Services Work Management Marketing Management Ad Building 134

Adobe Experience Cloud Blog

FEBRUARY 20, 2018

Choosing your next vendor not only takes time, it also makes you continually redefine what you are going to value in this new partnership. Understanding the differences between long-term and short-term motives behind your decision-making process will help you determine what differentiation matters for your unique needs.

Advertising Agencies 132

Advertising Agencies Outgrow Vendors Paid Search Agency 132

DiscoverOrg

MARCH 22, 2017

One of our partners called this recently, “selling in a sea of sameness” – so many tools, it’s hard to differentiate. The flip side is I’m sure those vendors just can’t stand that I’m unable see how each one is the best. Then call and email those records to check the validity. Watch the Video.

Ideal Customer Profiles 176

Ideal Customer Profiles Video Marketing RFP Marketing Management 176

DiscoverOrg

SEPTEMBER 26, 2018

How you differentiate. Worse yet, if they already have an incumbent vendor and you start to bash that – all you’re doing is attacking their previous decision: They stuck their neck out before, they invested in a solution, and now you’re saying it was the wrong decision. That’s a valid concern.

Sales Cycle 159

Sales Cycle Validation Pricing Price 159

DemandBase

MARCH 30, 2020

That’s why businesses partner with agencies, vendors, consultants, etc. We focus on our core business that differentiates us and collaborate with others to manage the bits that are important to us, but we know they can do better. B2B advertising is no different. Nor are we optimizing to those consumer outcomes like clicks, likes, etc.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

Madison Logic

DECEMBER 7, 2021

Madison Logic Recognized Based on Ability to Validate Revenue Impact and Accelerate All Stages of the Buyer’s Journey. “For too long, marketers have been activating their ABM strategy with limited visibility into the pipeline impact of their multi-channel strategy, making it difficult to validate contribution to revenue.

Account Based Marketing 40

Account Based Marketing ABM Top of Funnel Multi-Channel 40

Madison Logic

DECEMBER 9, 2022

Evaluated among seven vendors globally, Madison Logic was recognized for its ability to execute and completeness of vision. Enhanced Measurement and Campaign Support: Validate campaign performance and optimize account engagement with fully managed customer service and support ranging from account prioritization to campaign deployment.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

Martech

SEPTEMBER 28, 2021

And most enterprise identity resolution platform vendors offer the following core features and capabilities: Data onboarding (including online/offline matching). Client data is typically onboarded via secure file transfer (SFTP), although several vendors profiled in this report also provide direct API transfer or pixel syncs.

Marketing Automation Services 115

Marketing Automation Services Privacy Enterprise Management Work Management 115

Vidyard

OCTOBER 28, 2022

Some sales objections are totally valid, while others are just plain harsh. With these brush-off objections, sometimes it’s easiest to validate and adjust your opener as needed for the next one. Aim to make them feel special and help validate their feelings a bit (while also trying to keep the conversation going). That’s fair.

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Martech

AUGUST 23, 2023

Other challenges included managing the costs of multiple platforms, discerning genuine vendors from transient ones and the constant need to stay updated with the rapid technological evolution in the martech landscape. Many martech vendors offer trial periods, allowing businesses to gauge a tool’s fit and effectiveness.

Work Management 96

Work Management Marketing Management Digital Transformation Customer Satisfaction 96

Content Standard

SEPTEMBER 19, 2023

Exercise caution with vendor selection to safeguard your organization from added risk and uncertainty, as many new “enterprise” AI tools are hastily entering the market without oversight or regulation. The caveat: We’re experiencing an arms race among tech companies to claim dominance in the AI sector.

Enterprise Management 101

Enterprise Management Generation Work Management Marketing Management 101

KoMarketing Associates

MAY 28, 2015

This review is not only about validating the strategic paths chosen but to inspire excellence in execution as well. 68% of business owners believe outside reviews (done by some person or entity not related to the company) are the most important indicator of whether or not they can trust a new B2B vendor. Focus on Customer Experience.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Leadspace

MARCH 9, 2022

Even more importantly – what problem does the vendor solve and who have they solved it for? Concluding their evaluation, Forrester differentiated Leadspace as having a leading Market Approach – now let’s take a look at it. It’s important to think about what problem(s) you’re solving with your CDP.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Leadspace

MARCH 9, 2022

Even more importantly – what problem does the vendor solve and who have they solved it for? Concluding their evaluation, Forrester differentiated Leadspace as having a leading Market Approach – now let’s take a look at it. It’s important to think about what problem(s) you’re solving with your CDP.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Binary Demand

JUNE 22, 2023

There are three primary sources to get B2B data: Social media Websites Paid vendors We understand why data quality is important while looking through these three sources. Data quality refers to the current state of your dataset and how well it serves its purpose.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Parse.ly

AUGUST 12, 2020

Later on in this article, we’ll discuss the motivation behind adblockers and browser privacy features, which stems from a valid data privacy concern from internet users. Plus, several upstart browser alternatives, like Brave and Vivaldi, started to grow popular by differentiating on these very features via built-in blocking technology.

Traffic 135

Traffic Work Management Marketing Management Privacy 135

The Customer

OCTOBER 14, 2021

The SPARK Matrix: Customer Journey Mapping (CJM), 2021 study from Quadrant Knowledge Solutions is a competitive analysis of the global CJM market and ranks leading CJM vendors.

Marketing Management 52

Marketing Management Lead Scoring Lead Ranking Verticals 52

chiefmartech

MAY 26, 2020

Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. Seeing how the Spectrum of SaaS Platforms and Apps supports these three trends reinforces the validity of both models in my mind.

Paid Search Agency 131

Paid Search Agency Advertising Agencies Stats Software 131

Marketing Interactions

MARCH 7, 2022

Can’t determine the differences between vendors to validate and justify a choice. If you now have it, this is a great time to tell them and validate what outcomes it will bring for them. Experienced a re-org that shifted priorities—or delayed them. Don’t see the value as high enough to warrant the change effort.

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

The Lead Agency

FEBRUARY 8, 2023

B2B buyers across industries are looking for ease of access to product information and validation from peer reviews. Instead, vendors should focus on incorporating social proof in their messaging across the buyer journey to increase conversion rates and boost their bottom line. Buyers are unlikely to respond to cold outreach.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Metadata

SEPTEMBER 8, 2020

In an industry of over 8,000 martech vendors , Metadata raised this round during a downtime, while many other vendors saw declines, wrestled with underfunding, and experienced longer cycles. It’s a validation of the path that Metadata is setting. We saw this with the Demandbase Engagio acquisition.

Marketing Analytics Tools 85

Marketing Analytics Tools Account Based Marketing ABM Paid Search Agency 85

Seismic

OCTOBER 28, 2021

Honest – Buyers are navigating the sales process with several vendors, products, and pricing models, yet only 30% of buyers felt that sellers were transparent about pricing. As solutions increasingly touch many functions within an organization, more members of a buying team need to validate a solution.

Work Management 52

Work Management Marketing Management Buyer's Journey Sales Cycle 52

PathFactory

MAY 20, 2022

Everyone needs a bit of validation occasionally, right? So, what validation did I get from Forrester Summit? Salesforce, Oracle, the ABM vendors as it were (6sense, Demandbase, etc.), Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. Content is now mainstage – literally**.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

KoMarketing Associates

NOVEMBER 12, 2015

If structured correctly , e-commerce sites in particular may be able to showcase their reviews in search engine results, ultimately having an opportunity to differentiate their listing from the rest. Company pages can become a key asset in providing validation of an organization’s message and credentials. SOCIAL MEDIA ASSETS.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Hinge Marketing

DECEMBER 4, 2019

In reality, however, many mergers and acquisitions produce poorly differentiated brands that lack the focus, personality or market appeal of their progenitors. Using the same instrument, you can produce a valid, apples-to-apples comparison. So make sure you can come out of the process with clear and compelling differentiators.

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Planning Work Management 118

Capstone Insights

OCTOBER 4, 2017

However, it isn’t the marketing automation platform for one organization; it’s the actual marketing automation vendors and their ability to aggregate data, actions and responses across all of their customer instances that have a tremendous amount of untapped (and semi-creepy) potential of insight. That really intrigues me. What am I missing?

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Work Management Marketing Management 49

Binary Demand

JUNE 19, 2023

There are three primary sources to get B2B data: Social media Websites Paid vendors We understand why data quality is important while looking through these three sources. Data quality refers to the current state of your dataset and how well it serves its purpose.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

LeanData

OCTOBER 5, 2021

Rosenberg is seeing the steady evolution of GTM tech moving from a wide set of categories to a narrow list of vendors with wide portfolios or capabilities developing into “alpha platforms.” It’s also important to differentiate between a technology drought and drowning in technology. Learning from B2C. It’s not about using more tech.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Capstone Insights

OCTOBER 4, 2017

However, it isn’t the marketing automation platform for one organization; it’s the actual marketing automation vendors and their ability to aggregate data, actions and responses across all of their customer instances that have a tremendous amount of untapped (and semi-creepy) potential of insight. That really intrigues me. What am I missing?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

KoMarketing Associates

DECEMBER 8, 2015

Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. B2B buyers are exploring a number of different channels when conducting vendor. Content Marketing. Customer Experience. 43 percent of users in the U.S.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Outreach

OCTOBER 2, 2019

Prior to the 1990s, buyers largely relied on the vendor as the main source of information in order to make a confident and informed purchase. There were no smartphones or even personal computers, so predicting the product’s success and fit meant talking to the vendors themselves and most likely to their sales person.

Work Management 45

Work Management Peer-to-peer Vendors Forecasting 45