Survey: 83% of Marketers Believe Personalization is a Key Differentiator vs. Competitors
KoMarketing Associates
JULY 29, 2020
That being said, 83% believe that personalization is differentiating, and 94% of businesses with “extensive” personalization agree that it distinguishes them from their competitors. The B2B marketers who are not personalizing content on their website say that the primary reason (42%) is because “customers value privacy.”. “We
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