Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Outbrain

AUGUST 30, 2021

Branding, marketing, brand marketing? For companies to compete off and online and among target audiences overloaded with ads and information, it’s vital to grasp the differences and overlaps between branding and marketing, and how brand marketing stands on its own. What is Marketing? That’s understandable.

Paid Content 64

Paid Content Paid Search Agency Brand Identity Branding 64

Hubspot

MAY 25, 2021

In this post, discover the advantages that come from generating brand individuality for your business, and the added benefits that come from co-branding with a partner. This is especially true for social media, as 89% of consumers say they’ll buy from a brand they already follow and recognize over a competitor.

Brand Identity 101

Brand Identity Branding Peer-to-peer Word of Mouth 101

Rev

JULY 26, 2023

“Our budgets are roughly 75% of what they were in 2022,” reports Kendrick Shuler, Outbound Marketing Manager at Tipalti. Plenty of demand gen teams are experiencing cuts in areas like media spend, testing and investment in new programs. It’s a list you can hyper-segment to prioritize where you spend your resources.

Demand 60

Demand Tactics Optimization Lead Ranking 60

Outgrow

MAY 23, 2022

Welcome to the Marketer Of The Month blog! We recently interviewed Joe Pulizzi for our monthly podcast – ‘ Marketer of the Month ’! The evolution of content marketing since 2001 – building and monetizing an audience. The evolution of content marketing since 2001 – building and monetizing an audience.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Outbrain

JUNE 22, 2020

“Video this, video that, video killed the radio star…”- there are an awful lot of stats that show why video is taking such a central place on the marketing stage. 99% of people who use video for marketing say they’ll continue using video in 2020. Overall, 83% of consumers worldwide prefer YouTube to watch video content.

Paid Content 38

Paid Content Traffic Organization Video Marketing 38

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged.

Work Management 361

Work Management B2B Marketing Marketing Management Content Marketing 361

Ambal's Amusings

SEPTEMBER 17, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. One of the many goals of B2B marketing is to continuously forge better customer relationship. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Adobe Experience Cloud Blog

MARCH 1, 2016

Author: Liz (Courter) Oseguera Engagement marketing is becoming an increasingly complex, yet critical task for modern businesses and organizations. Every form of marketing today—from mobile to direct mail—requires an in-depth understanding of your audience if you want to engage with them and stand out. million unique monthly visitors.

Communities 48

Communities Marketing & Strategy B2B Thought Leadership Thought Leadership 48

ATAK Interactive

OCTOBER 24, 2019

Table of Contents. This guide is designed to give you an understanding of eCommerce platforms, highlight and compare key differentiators between Magento and some of the other software options such as Shopify, and offer 7 crucial questions to use as a guide when choosing and building upon your B2B eCommerce software choice.

Enterprise Management 78

Enterprise Management Work Management Marketing Automation Services CMS Development 78

KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Content Marketing. 53% of B2B Enterprise Marketers Are Committed to Content Marketing. What kind of content do customers want?

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

ATAK Interactive

OCTOBER 24, 2019

Table of Contents. This guide is designed to give you an understanding of eCommerce platforms, highlight and compare key differentiators between Magento and some of the other software options such as Shopify, and offer 7 crucial questions to use as a guide when choosing and building upon your B2B eCommerce software choice.

Enterprise Management 60

Enterprise Management Work Management Marketing Automation Services CMS Development 60

ATAK Interactive

OCTOBER 24, 2019

Table of Contents. This guide is designed to give you an understanding of eCommerce platforms, highlight and compare key differentiators between Magento and some of the other software options such as Shopify, and offer 7 crucial questions to use as a guide when choosing and building upon your B2B eCommerce software choice.

Enterprise Management 60

Enterprise Management Work Management Marketing Automation Services CMS Development 60

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. At a glance, there are no million click searches, no natural content funnel, and no magic conversion formula (“thanks for reading the blog, please sign a six figure contract” doesn’t exactly work.)

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Scoop.it

MARCH 14, 2023

Content marketing is one of the most effective strategies for growing brand awareness, attracting new audiences, retaining existing customers, and driving revenue. No wonder 86% of B2C marketers believe content marketing is a key strategy.

Paid Content 90

Paid Content Content Marketing Planning Content 90

Kevin Indig

MAY 23, 2023

SEO forecasting can be the differentiator that sets you apart when pitching new clients or surfacing new business opportunities for them. Search Volumes that aggregate close variants so you don’t get inflated data. So you don’t waste resources on low opportunities. Without extra checks on where that formula failed.

Traffic 59

Traffic SERP Top of Funnel CTR 59

Single Grain

MAY 4, 2023

Is your ad agency struggling to get leads? Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. What Is a Marketing Agency Case Study? Nike is known for its strong storytelling in almost every ad they create. Let’s begin!

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

Convince & Convert

FEBRUARY 23, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez , the head of social media for Landry’s Restaurants. I’m joined by my trusty sidekick and social media marketing impresario, Eric Boggs. The content changes more frequently.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

SnapApp

JUNE 5, 2018

Marketing teams to stop measuring success by lead volume, and start collaborating more closely with the sales team to ensure they are delivering the right content to generate demand, nurture leads, and enable the sales reps further down the funnel. Takeaway : The days when marketing and sales operated in siloes are over.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

Huptech Web

JANUARY 5, 2023

Table Of Contents. What Does the Future Hold for Content Marketing? Content Marketing’s Role in Brand Awareness. Content Marketing Trends for 2023. Content Marketing Stats You Need Pay Attention To In 2023. That’s where content marketing comes in. Introduction.

Paid Content 52

Paid Content Marketing AI Trends Content Marketing 52

Webbiquity

AUGUST 9, 2016

Interest in influencer marketing is skyrocketing. After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. 59% of marketers planned to increase their influencer marketing budget in 2016. ” — ViralBlog.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

ClearVoice

JANUARY 8, 2019

Perform a Google search on “content creation strategy,” and you’ll get millions of results offering tips, ideas and templates to help you get started. What are your biggest challenges with content? Content created for the sake of content or to meet some self-imposed publishing schedule isn’t enough. Start here.

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

nDash

JULY 9, 2019

The dynamics of B2B marketing constantly evolve as new technologies make their way into the hands of marketers. With so many changes taking place, though, it can be overwhelming to create a solid marketing budget. Should you invest more on written content creation or visual assets? Content Creation: 50%.

Marketing Budget Creation 55

Marketing Budget Creation Budget Programs Marketing Budget Paid Content 55

Content4Demand

MAY 30, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Demand Gen Report is accepting nominations for the most progressive marketing and sales pros innovating to engage prospective customers. The B2B Innovator Awards spotlight what’s working in B2B marketing.

Content 60

Content Cost per Lead Account Based Marketing ABM 60

Magisto

DECEMBER 18, 2019

Keeping up with a blog and posting content regularly is hard, but it is crucial nowadays to gain traction and visibility over a particular niche. Tell Your Story for Your Content Marketing Blog. But you can, for example, give a couple social media tips, or your email marketing vision. We’re here to help!

Work Management 52

Work Management Marketing Management Content Blogger 52

Optinmonster

NOVEMBER 13, 2019

If people can’t find your site in search results, you’re missing out on traffic, leads, and sales. Keywords are important for increasing organic traffic because searchers only find content if Google thinks it’s relevant to what they’re searching for. Recommended Resource: Need more website traffic?

Keywords 78

Keywords Paid Content Traffic Research 78

Convince & Convert

SEPTEMBER 8, 2010

gave up their search engine duties in U.S. Approximately 10 years after having 67% of the search market, Yahoo! The success of Facebook – and the corresponding demise of MySpace – is partially due to real names adding an aura of legitimacy while removing a layer of creepiness. But back to MySpace.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Huptech Web

FEBRUARY 23, 2023

Table Of Contents Introduction What Is Link Building? New Google algorithm updates keep coming as they constantly refine their algorithms to deliver more relevant search results. According to the SEO tribunal, around 65% of digital marketers believe link building is the most challenging part of SEO. What Is Link Building?

Link Building 52

Link Building Paid Content Marketing AI SEO 52

Convince & Convert

APRIL 5, 2012

This is Episode 10 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Teague , who handles social media for the PGA Tour. Read on for insights from Lauren, and Eric’s Social Media Stat of the Week (this week: is CEO engagement on social media channels important?).

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

ATAK Interactive

AUGUST 8, 2019

The Purposeful Marketing Method is a three-part framework. After seeing what’s been successful in my decade-plus experience in marketing for SMBs , these are the beliefs that I hold about marketing in 2019. They understand the three differentiators that make you unique and how those provide value to your customers. .

Paid Search Agency 94

Paid Search Agency B2B Thought Leadership Planning Enterprise Management 94

ATAK Interactive

AUGUST 8, 2019

The Purposeful Marketing Method is a three-part framework. After seeing what’s been successful in my decade-plus experience in marketing for SMBs , these are the beliefs that I hold about marketing in 2019. They understand the three differentiators that make you unique and how those provide value to your customers. .

Paid Search Agency 78

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 78

seo.co

MARCH 6, 2022

You’re either a digital marketing agency looking for a white label link building service OR. You’re an in-house SEO looking for more resources for scaling-up your link acquisitions. The short answer is yes, if you want to rank higher in search engines. Wait, Do I Really Need Link Building? Source: Ahrefs.

Link Building 98

Link Building Ad Building Work Management Advertising Agencies 98

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Create High-Quality, Evergreen Content.

Lead Ranking 350

Lead Ranking Lead Generation Paid Content Lead Scoring 350

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

ATAK Interactive

AUGUST 8, 2019

The Purposeful Marketing Method is a three-part framework. After seeing what’s been successful in my decade-plus experience in marketing for SMBs , these are the beliefs that I hold about marketing in 2019. They understand the three differentiators that make you unique and how those provide value to your customers. .

Paid Search Agency 60

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 60