Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. It’s about the mechanics of marketing and the fine-tuning of various activities and processes.

Efficiency 130

Efficiency Ideal Customer Profiles B2B Marketing Planning 130

The Lead Agency

NOVEMBER 14, 2023

By understanding exactly who your competitors are, and what they are offering, you are best positioned to set your prices competitively and to market your products and services in a way that stands out. Utilising online tools such as Google Trends , SEMrush , or SimilarWeb aids in identifying digital competitors and their online presence.

Ad Building 118

Ad Building Business Work Management SWOT 118

Launch Marketing

MAY 11, 2022

B2B companies are more and more starting to include social media strategy in their digital marketing efforts to optimize their marketing. It is common for B2B businesses to conduct a SWOT analysis (strength, weaknesses, opportunities, and threats) for the company. What are some key differentiators? We can help!

Social Media 117

Social Media SWOT Tips Media 117

Tomorrow People

JUNE 14, 2022

Competing within an existing market is not always easy. After all, it would be far too time-consuming and costly to compare all your marketing activities against every possible competitor at once. This will help you decide how your organisation wants to differentiate themselves from them later on. This is product development.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Vision Edge Marketing

JANUARY 30, 2024

Your growth strategy is the basis of how your organization will acquire, keep, and grow the lifetime value of customers, and increase its revenue, market share, and brand equity over time. This ensures that your products and services remain relevant and competitive in the market. Which of These 8 Growth Strategies Are You Implementing?

Work Management 232

Work Management Marketing Management Marketing & Strategy Planning 232

Hubspot

MARCH 5, 2021

A competitive analysis will help you identify your competitors and research their products, sales, and marketing strategies. By doing this, you' ll learn your place in the market, how to differentiate yourself from your competition, and how to improve on their processes. SWOT analysis. Content marketing strategies.

Template 87

Template SWOT Differentiation Analysis 87

Zoominfo

OCTOBER 18, 2022

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. There are essentially two competing schools of thought among B2B marketers. The good news? The first thing you have to look at is what category you’re in,” Hanson says.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Exo B2B

SEPTEMBER 19, 2023

For both us and our customers, strategic planning in marketing is a demanding, methodical but oh-so-essential process. In the world of B2B marketing, every decision must be carefully calculated. Building a robust strategic marketing plan is crucial to guiding these decisions. Example of SWOT: (Note. See picture below.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 114

Business Analysis Work Management Forecasting 114

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Planning 104

Planning Paid Search Agency Advertising Benchmark Analysis 104

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. You need to know it all.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Stevens & Tate

OCTOBER 4, 2023

This may involve pursuing new market opportunities, diversifying products or services, expanding into untapped regions, forging strategic alliances or partnerships, or enhancing customer engagement. It assists in identifying target markets, shaping marketing strategies , and determining pricing and positioning approaches.

Planning 97

Planning Allocation Business SWOT 97

Launch Marketing

JANUARY 11, 2023

B2B brand messaging is a foundational component for effective marketing. Brand messaging also drives almost every marketing activity you can think of, from content to a website and more. Brand messaging also drives almost every marketing activity you can think of, from content to a website and more. Research Competitors.

Effectiveness 62

Effectiveness Brand Identity Branding B2B 62

Zoominfo

MAY 11, 2020

Before you begin looking at which market segments or verticals your sales reps should be focused on, consider why those segments need your solution in the first place. These pain points represent an opportunity in the IT market. This is what we like to call an “outside-in” go-to-market strategy to territory planning.

Planning 100

Planning Ideal Customer Profiles SWOT Verticals 100

Stevens & Tate

OCTOBER 11, 2021

SWOT analysis has been commonly used to give a clear picture of company characteristics. Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage.” Let your target market know that whatever you offer them is a solution to their problems. Positioning.

Process 72

Process Brand Identity Branding SWOT 72

Digilant

JANUARY 30, 2024

While brand health and market value are differing concepts, their connection is undeniable. As mentioned in our blog post, Brand Health Tracking: Measure How Your Brand Stacks Up in the Market , brand health doesn’t have a universal definition or a one-size-fits-all measurement strategy.

Brand Identity 52

Brand Identity Branding SWOT Eye-Tracking 52

TaylorMadeIn KEW

JANUARY 14, 2018

In my most recent posts, I’ve explored why and how we can think and do differently in B2B marketing. Yet, have we ever considered why we became B2B marketers in the first place? Some of us may have ended up here by chance or through good luck, but the majority of us made a conscious decision to go into B2B marketing.

B2B Marketing 67

B2B Marketing Planning SWOT B2B 67

Vision Edge Marketing

NOVEMBER 28, 2023

A well-crafted strategy anticipates market changes, aligns with the company’s vision, mission, and objectives, and drives growth through competitive advantage. To acquire it, conduct thorough internal and external research to understand market dynamics, customer behavior, and competitor landscapes. billion and $3.6

Webinar Metrics 228

Webinar Metrics SWOT Marketing & Strategy Lead Ranking 228

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. It’s the foundation, after all.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

Planning 62

Planning Demand Generation Marketing Plans Research 62

Sprout Social

APRIL 23, 2024

Refining this approach, by regularly conducting a competitive analysis , turns this reactive action into a proactive data source fundamental to marketing strategy. What to consider before drawing competitive insights 6 marketing competitor insights to consider for your business strategy What are competitive insights?

SWOT 82

SWOT Analysis Paid Search Agency Marketing & Strategy 82

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

Planning 42

Planning Demand Generation Marketing Plans Research 42

Valasys

SEPTEMBER 27, 2019

Architecting the roadmaps to excel at customer experience management (CXM) is incontrovertible for B2B marketers. B2B marketing starts with customers & ends with them. The customers’ journey has evolved & so, the marketers too have shifted their focus to the intent based targeting of the prospects to optimize their experiences.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

MARCH 9, 2023

As such, for the correct branding for startups , you must use all the necessary means to place your business in the market successfully. The first step to take is determining whom you want to market to. This aids in your differentiation and niche discovery. This is known as SWOT analysis.

Startups 52

Startups Effectiveness Ad Building Brand Identity 52

Hubspot

MAY 19, 2020

There’s no doubt that Account-Based Marketing (ABM) is hot right now. According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. In fact, equipped with the right approach, marketing and sales teams can pick their accounts together in as little as an hour. Because companies get stuck.

Ideal Customer Profiles 80

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 80

Optinmonster

MARCH 22, 2024

Customer Segments : How do you differentiate between customers? The Market and Your Competition In section 2 of your eCommerce business plan, you’ll want to talk about your niche and get into things like market size and identifying your competitors. Here’s an example of a SWOT analysis template: Section 3.

eCommerce 72

eCommerce Planning SWOT Business 72

Valasys

FEBRUARY 10, 2020

Customer Experience Management (CXM) is a new visionary approach to marketing & it’s about architecting a favorable environment for enhanced customer experience (CX). Customer Experience Management (CXM) is an absolute imperative for B2B marketers to get a competitive edge in the year 2020 & beyond. According to Gartner.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Convert

MAY 31, 2022

Selling Angles are marketing hooks used to connect to the needs and desires of your shoppers. Also known as “marketing angles” and “advertising angles”, selling angles give buyers an insight into your product without overwhelming them with all the details. Finding your USP: Radical Differentiation.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. It’s the foundation, after all.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Oktopost

DECEMBER 8, 2020

Your products are top quality, your customer service is attentive, your marketing is sharp and informative, but you still see your market share slip away. You perform a detailed investigation into how they’re conducting product development, marketing, sales, and other vital operations. The overall market outlook.

Analysis 111

Analysis SWOT Peer-to-peer Top of Funnel 111

Heinz Marketing

AUGUST 28, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing As marketing professionals, we are constantly bombarded with a myriad of tools, platforms, and channels promising to deliver exceptional results. But what exactly does it mean to be strategy-led in B2B marketing?

Webinar Metrics 95

Webinar Metrics Ideal Customer Profiles Marketing Strategy Marketing & Strategy 95

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. What is a go-to-market (GTM) strategy? What is a go-to-market (GTM) strategy? Bringing a product to market carries significant risk.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. What is a go-to-market (GTM) strategy? What is a go-to-market (GTM) strategy? Bringing a product to market carries significant risk.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Scoop.it

JANUARY 31, 2023

When studying each competitor, Similar Web lets you learn about their marketing channels, keywords that drive traffic, and other critical information. Perform SWOT Analysis A SWOT analysis identifies strengths, Weaknesses, Opportunities, and Threats related to your competitors. Take Similar Web as an example.

SWOT 83

SWOT Business Analysis Burn Rate 83

Hinge Marketing

JULY 25, 2016

There’s the conference room, the flip chart, the SWOT analysis, a spate of brainstorming, and a working lunch. In fact, they frequently come up in professional services marketing and strategic planning discussions—but these strategies are often poorly understood. Increase Market Penetration. Develop New Markets.

Work Management 48

Work Management Marketing Management Service Marketing & Strategy 48