ClearVoice

FEBRUARY 21, 2024

But for most marketers, it’s a tug between cost efficiency and maintaining high-quality standards. Maintaining balance is crucial for mid-market and enterprise businesses, especially those inclined toward outsourcing content. We all know that game. Tug-of-war. And it’s quite a strenuous and consistent challenge.

High Quality Lead 52

High Quality Lead Cost Top of Funnel Allocation 52

Marketing Insider Group

JULY 28, 2020

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales troughs? Many blame it on C-19.

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

The ROI Guy

FEBRUARY 15, 2013

A recent article by Drew Zarges from Sales Benchmark Index opines, "Are ROI Calculators Dead?". With B2B sales teams generating hundreds of millions in incremental deals each year directly attributable to Alinean ROI Sales Tools, we clearly think not. Why has Financial Justification / ROI now become the most valued content?

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

Only B2B

NOVEMBER 9, 2021

A marketing qualified lead (MQL) is one who has acquired a piece of content or connected with your marketing team but has not yet approached your sales funnel. It’s engineered to help both marketing and sales teams foster leads all the way across to a sale. Let’s begin with the basic fundamentals. Source: SmartBug.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking MQL Sales Qualified Leads 118

seo.co

SEPTEMBER 25, 2023

Marketing agencies provide critically in-demand SEO services to the millions of business owners who need them—and profit from their efforts. Others attempt to offer not just SEO services, but other online marketing services as well, like PPC advertising campaigns or social media management. That’s where good SEO agencies come in.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

The ROI Guy

JUNE 27, 2018

Back in the day, as a product line manager, I was responsible for launching several new computer storage management products, and always leveraged the 4Ps of Marketing as my guide. As buyers have evolved to be more in-control, cautious and economic-focused, as Cold as ICE, the 4Ps of Marketing have evolved too. Think health check.

Interactive Marketing 58

Interactive Marketing Work Management Marketing Management Content Marketing 58

Adobe Experience Cloud Blog

NOVEMBER 19, 2018

As a marketer & consultant, I often apply the same skills to decipher digital behaviors. The map audience interactions to specific journey milestones can help regulate messaging, optimize spend, and prove to stakeholders that marketing delivers daily results. Many marketers have not heard of digital journey mapping before.

Top of Funnel 134

Top of Funnel Lead Ranking Ad Frequency Marketing Proposals 134

Marketing Craftmanship

JULY 1, 2014

For B2B marketers who are too busy to keep up-to-date on every marketing trend and buzzword, here are a few thoughts on all the current noise about the Attention Web : Attention as a marketing asset is not a new concept: Top-of-mind awareness has always served as a cornerstone of effective B2B marketing.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Marketing Management 100

B2B Digital Marketer

MARCH 18, 2021

If you’re engaging your content marketing strategy this way, then you’re doing it all wrong! Content marketing is a challenging endeavor , and in order to be successful in it, you have to be very intentional. Track you digital marketing activities and measure if you are getting any ROI from it.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

The ROI Guy

JUNE 13, 2012

As a result, you absolutely need to invest in Value Marketing Tools to drive revenue: challenging the “do nothing” buyer to take action, justifying the investment in your proposed solutions, and quantifying your differentiating value. But how can you be sure that the investment in Value Marketing Tools will pay-off?

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Automation Services ROI 40

The ROI Guy

JULY 9, 2018

When solutions are commoditizing, and differentiation of the buying experience becomes essential to standing out in the crowd, this result is perhaps the most troubling of all. What if you could have the differentiating value messaging you need to better communicate and quantify your unique value to prospects?

Business 53

Business Peer-to-peer Differentiation Case Studies 53

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Vidyard

OCTOBER 28, 2022

There’s No ROI 4. Take Me Off Your List” Sales and marketers both hate this one—the dreaded unsubscribe. To help build that awareness of your brand (in addition to hopefully your marketing team helping out ), mix in other outbound touches like emails , video messages , and social media touches to build awareness with your prospect.

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Onalytica B2B

MARCH 17, 2017

Back in January we published a post on the ‘ 5 Most Common Reasons why Influencer Marketing Fails ‘, identifying “lack of understanding from senior management” as a prevalent reason. 1 Be factual, not anecdotal. Their time is precious, show them that you value their time by keeping it on topic and to the point. #2

Work Management 235

Work Management Marketing Management Planning Tips 235

The ROI Guy

AUGUST 27, 2018

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. Artificial intelligence (AI) is at the forefront, boasting impressive tracking and analytics capabilities which help marketers make smarter decisions, drive more revenue, and increase customer acquisition.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

B2BMarketing.net

FEBRUARY 8, 2024

At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. Ask yourself: what problems are we solving— marketing problems, but also business problems? The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.”

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

The ROI Guy

JULY 11, 2017

According to the research, here's two important investments you can make today: 1) Interactive and Prescriptive Content Marketing – As buyers prefer to do on-line research on their own, investing more in digital content marketing is tops on Forrester’s advice list.

Forrester 66

Forrester B2B Sales Disintermediation B2B 66

The ROI Guy

OCTOBER 21, 2015

A Traditional Business Case typically tallies the costs, benefits and risks of a proposed solution. Discounted cash flow, ROI, payback, NPV, and IRR are typically calculated and presented to deliver financial justification and rationalize the purchase. IDC reports that 95% of purchase decisions require a formal business case.

Lead Ranking 40

Lead Ranking Business Marketing Proposals Lead Scoring 40

Hinge Marketing

DECEMBER 4, 2019

Professional services firms have also taken advantage of M&A as a way to address an acute talent shortage in a fiercely competitive labor market. How do mergers and acquisitions impact a firm’s brand (maybe even multiple brands if we’re talking about a “ house of brands ”), marketing and business development? Market perception.

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Planning Work Management 118

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

APRIL 3, 2014

By Mark Schlueter & Tom Pisello It''s the responsibility sales and marketing, not the customer , to prove the value of your proposal. If you provide value proof in the form of a few marketing slogans, you won’t win the deal, as IDC indicates 95% of B2B purchases now require formal financial justification.

Lead Scoring 40

Lead Scoring Lead Ranking Forrester Marketing Proposals 40

Hubspot

NOVEMBER 1, 2017

“As companies demand higher success rates and competition intensifies, I believe we will see more sales training and empowerment for SDRs,” says Roy Weissman, VP of Sales at SendPulse and sales consultant. The goal will be better lead qualification and higher ROI. The stronger the front lines the higher the ROI and closing rates.”.

Top of Funnel 90

Top of Funnel Trends Digital Marketing Funnels Paid Search Agency 90

Valasys

MARCH 5, 2019

For a marketing manager of an up-and-coming software company, a dried up pipeline is his arch nemesis – a problem that comes from staying away from lead generation. According to the 2018 State of Inbound survey, 63% marketers consider lead generation their top challenge and for good reason as well. Merely getting clicks isn’t enough.

Enterprise Management 49

Enterprise Management Work Management Marketing Management Budget Programs 49

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JUNE 29, 2015

A lack of substantial differences in your solutions and sales / marketing approach are leading you and your competitors to make price the key differentiator. With a P/E ratio of 20, this yields a whopping $100M in additional market value you just left on the table – 5x the discount. So how bad has it become?

Enterprise Management 40

Enterprise Management Marketing Management Cost Marketing Proposals 40

The ROI Guy

MAY 18, 2017

When we look at today’s sales and marketing, most content and conversations remain too focused on technology and IT decision makers, missing the mark on what matters most to executives and the business. Value truly is in the “eye of the beholder”. It is here that one-size-fits-all content and conversations won’ work.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

Content Marketing Institute

AUGUST 2, 2018

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too.

Storytelling 99

Storytelling Brand Identity Branding Paid Search Agency 99

Hinge Marketing

NOVEMBER 24, 2015

They were open, sincere, and frank with the audience of AEC marketers, business developers, and principals. They want brevity because they are busy, and most of the “padding” in those larger proposals is just fluff to boost the firm’s egos. Three main themes resonated throughout each of their answers.

Marketing Proposals 48

Marketing Proposals CPA Cost per Acquisition Paid Search Agency 48

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

The ROI Guy

MAY 1, 2014

We recently attended the SAVO Summit in Chicago, a gathering of over 600 leading sales enablement, sales and marketing analysts, executives and partners (including Alinean) to share the latest research, exchange ideas and learn new best practices. 2) Effectiveness – making sure that sales reps are doing the right things and doing them well.

Product 40

Product Marketing Proposals Forrester Training 40

SalesIntel

JUNE 28, 2021

If you want your company to grow, the marketing team must ensure that fresh leads and paying customers arrive regularly. In this article, we want to share a tried-and-true marketing strategy for achieving a strong lead funnel for revenue growth. Customers come and go, but bills and expenses stay the same. What Is a Lead Funnel?

Sales Management 52

Sales Management Top of Funnel Lead Ranking Sales Qualified Leads 52

The ROI Guy

APRIL 25, 2012

The quarter also saw the return of Alinean’s founder Tom Pisello, the ROI Guy , as he re-engaged in day-to-day leadership, and assumed the role of CEO. In this environment, traditional sales and marketing won’t work, as you now have to challenge the buyer’s statusquo in order to get to yes.” and “Why the Proposed Solution?”

Peer-to-peer 40

Peer-to-peer Marketing Proposals Lead Gen Sales Cycle 40

The ROI Guy

APRIL 18, 2013

Justify the gain , proving that your proposed solution can deliver a good return on investment (ROI) Why You? To help overcome this challenge, marketing and sales can work to improve engagements, content and tools in order to facilitate a quicker buying decision. For more information, click here.

Sales Cycle 40

Sales Cycle Marketing Proposals Budget Programs B2B Sales 40

The ROI Guy

OCTOBER 30, 2013

He also should increase the urgency, reminding them how keeping their current paint job up can save them money in the long run, and proactively deliver a proposal. If they are later in the process, it is important to differentiate proving you have a lower total cost and delivers superior value.

Webcast 40

Webcast Cross-Selling Marketing Proposals Urgency Marketing 40

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. Complement current marketing efforts.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. Complement current marketing efforts.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100