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The Re-emergence (and Growing Importance) of Content Gating for GTM Programs

ANNUITAS

And one of the best defenses of your differentiated ideas are for them to be available – in exchange for some structured prospect data – but otherwise protected from theft. Ability to protect your valuable content: Competitors and the broader marketplace should not be stealing your ideas.

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Seven Ways to Increase Your Brand Influence

Webbiquity

Use their work desktop PC to search for more information about a product on Google. This is crucial because in today’s fast-paced, multi-channel business landscape, people are turning to online sources to discover information that’s accurate and helps them solve common and complex problems. Order the product on their home laptop.

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Mastering Your Marketing Automation Strategy for the Holidays

SmartBug Media

The challenge lies in cutting through the noise and differentiating your brand amid the intense holiday competition. These follow-up emails should offer information, discounts, or incentives. Segment your emails based on what collections or products they were browsing and include more information on your product.

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Salesforce winter 2023 release: The business executive’s guide, part 2

Martech

This helps to gain insights that inform loyalty and retention strategies, as well as optimize engagement and transaction experiences. Marketers can do all kinds of things all from within an engagement studio program, including: Sending an SMS message to a prospect. Marketing Cloud supports more third-party integrations.

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Case study: Why T-Mobile chooses Medallia for top-notch CX

ClickZ

Companies can use this information to quickly create action plans aimed at better serving their customers. Medallia offered a few things that were different from our previous tool, such as SMS messaging versus just calling a customer or sending an email.”. Example of an SMS-based survey powered by Medallia.

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Small Business Leaders Are Optimistic — These Statistics Show Why

Salesforce Marketing Cloud

Let’s see how the information we’ve gleaned from these small business statistics can better inform us now. Many SMBs are now using SMS and other real-time messaging platforms to offer instant customer service. Get insight from 2500+ small and medium businesses worldwide. food pickup/delivery). Get the report.

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How Public.com used personalized cross-channel engagement to double attendance at live events

Martech

As their investment in content and features designed to educate and inform their members grew, they realized they had a bigger need to make their app content more discoverable. “It Perry explained that Public uses real-time customer interactions and other information to alert users about Public Live events that may be of interest to them.