article thumbnail

78 Customer Engagement Statistics

Zoominfo

For this reason, we put together a list of important customer engagement statistics to guide your customer engagement strategy. Gartner predicts that by 2020 a customer will manage 85% of the relationship with an enterprise without interacting with a human ( source ). The Current State of Customer Engagement.

article thumbnail

10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024!

Only B2B

Given the tangible benefits- emphasis will be on deeper data sets and metrics directly correlated to pipeline success, rather than superficial awareness statistics. Gartner estimates that organizations struggle to capture up to 90% of their customer data due to silos and poor data management.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Evolution of the Chief Market Officer (Part 2 of 2)

6sense

Build differentiated brands through experience. Pillar 2: Build Differentiated Brands Through Experience. This kind of genuinely helpful brand experience is how we can differentiate. New Gartner research found that 64% of B2B buyers say every digital experience feels the same. That statistic should make marketers cringe.

article thumbnail

89% Of Your Employees Could Benefit With This One Change

Salesforce Marketing Cloud

Bureau of Labor Statistics. By 2023, Gartner predicts “the number of active citizen developers at large enterprises will be at least four times the number of professional developers.”. Customer experience is still the most important factor in competitive differentiation. million people quit their jobs in December, 6.3

article thumbnail

Are CMO Ambitions Too Low?

Marketing Insider Group

In 2012 Gartner predicted that by 2017 marketing would have a bigger IT budget than IT. In fact, a Gartner analyst pointed out that that the reporting structure for IT determined its focus. However, there’s this clash of statistics…. And then there’s IT. Under the CFO it will be costs. It’s Still a Long Haul. less than 0.5%

CMO 100
article thumbnail

We’ve Seen a 117% Increase in Small and Medium-Sized Businesses Researching AI Solutions. Here’s Why Marketers Need to Capture Their Attention

Madison Logic

Previously seen as a technology confined to science fiction stories, statistics reveal that an increasing number of companies are now incorporating AI into their business operations. According to Gartner , SMBs are defined as organizations with 100 to 999 employees.

article thumbnail

The Evolution of the Chief Market Officer

6sense

For that, they’ll look at your product-problem fit, your strategy, your differentiation, and proof that you can do what you say you can. Build differentiated brands through experience. Build Differentiated Brands Through Experience. This kind of genuinely helpful brand experience is how we can differentiate.