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Putting Differentiated Value in B2B Value Calculators

Mereo

Recently, an emerging ERP software company realized this potential — and Mereo value engineering experts helped fulfill it in a uniquely rewarding way. Each competitor had created a marketing tool that might attract mid-level influencers online — but would never influence real action in a sales cycle. Emphasize Differentiated Value.

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Competitor mapping: The benefits and how to create your own

Sprout Social

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape. What is competitor mapping?

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What Is a Product Description?

ClearVoice

We’re here to help you choose the most appropriate content types to fulfill your content strategy. A product description is a piece of writing that conveys the features and benefits of a product, ranging from basic facts to stories that make a product compelling to an ideal buyer. What is a product description? Dimensions.

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Talent Acquisition: The Art of Hiring Top Talent in 2023

Zoominfo

The job market has been undergoing a major reset for the past three years. While labor market signals remain mixed, employees still have a strong say in demanding better work-life balance, more flexibility, and competitive benefits from their employers. Recruitment marketing is the way you tell your employer brand story to the market.

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Brand Alignment: What Is It and How Do You Measure It?

Hinge Marketing

One of the most important responsibilities that professional services executives and marketing directors face is sustaining the health of their firm’s brand. Your firm’s differentiators and positioning can lose their potency, confusing potential buyers and making it more difficult to recruit and retain top talent. Stop the singing.

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How to be indispensable: The CMO’s cheat sheet

B2BMarketing.net

At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. Ask yourself: what problems are we solving— marketing problems, but also business problems? The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.”

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How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level

Hubspot

If you're a fan of HubSpot's Inbound Marketing Methodology , you probably understand the importance of customer success. That's because your marketing campaigns will attract customers who are better suited for your product or service. Marketers and salespeople can use benefit segmentation to engage customers as well.