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12 Social Media Marketing Examples To Help Inspire Your Own

CoSchedule

For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The take-home message? Their launch campaign?

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How a fearless content marketing strategy paid off Under Armour, IBM, and GE

Tomorrow People

Taco Tales ’ is the American fast food company’s highly original YouTube campaign featuring a series of comical, entertaining short films that just happen to feature for example, a Taco Bell employee. ALS Association: Amazing Virality. It was a truly global and viral phenomenon. Taco Bell: Becoming a Broadcaster.

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5 goals you can accomplish with social media video marketing

Sprout Social

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 This type of video is not about who the face of your brand is, it’s about showing what your brand offers, how it solves customers’ challenges and what differentiates it. billion by 2021.

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3 Digital Marketing Trends that Belong in Every Business Strategy

Navigate the Channel

A good story often features relatable characters and situations, making the content more approachable and relevant to the audience. And memorability comes also from differentiation. A well-told story can make customers feel connected to a brand, fostering loyalty and trust. Relatability is part of the reason stories create connection.

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Making waves: Unexpected industries innovating on social

Sprout Social

When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. Translate your brand differentiators into one-of-a-kind imagery for a lasting effect. That’s an understandable feeling. Cummins Inc. Cummins Inc.,

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Corporate Responsibility in the Age of Content and Social Media

Contently

As a recent Sprout Social report found, 86 percent of Americans say transparency from businesses is a vital differentiator. Consider 2017’s viral #DeleteUber campaign on Twitter if you need an example of how company policies can tarnish a brand’s reputation. Admit your mistakes, then fix them.

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Casper, Warby Parker, & Dollar Shave Club: How Direct-to-Consumer Brands Are Changing Ecommerce Forever

Hubspot

This direct relationship can occur through methods like social media, YouTube, or podcasts, but not through TV, billboards, or magazine advertisements. Since Casper’s primary goal is to differentiate themselves from traditional mattress companies, they opt to use non-traditional marketing methods. What is direct-to-consumer marketing?