Act-On

SEPTEMBER 25, 2023

They share common goals— driving revenue for their company —but poor communication regularly gets in the way of these two teams working together. Sales and Marketing Best Practices: Why Work Together? And the teams themselves will have a more difficult time meeting their goals and doing their best work.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

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NOVEMBER 15, 2023

Similar to other technologies, marketing automation can only work as well as the people behind it. Marketing automation moves the tedious work off your team’s plate so they can focus on higher-level and more rewarding work. And that’s your people. And it’s no secret that turnover has a high price tag.

Marketing Automation Services 219

Marketing Automation Services Marketing Automation ROI Automation 219

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NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. And remember: what you think a customer wants and what they really want are often very different. But marketers and sales teams know this isn’t always easy. Create persona profiles.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

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OCTOBER 4, 2023

Are you working with outdated email lists or technical issues? Imagine you want to compare the performance of your email campaigns during different days, months, or key events. This level of granularity empowers you to tailor your marketing strategies for different audience segments and optimize your campaigns accordingly.

Marketing Automation Services 145

Marketing Automation Services Analytics Software Deliverability 145

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NOVEMBER 7, 2023

You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. Once your emails go off to explore the world on their own, your work still isn’t done. But it needs to be. Think about it.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

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DECEMBER 8, 2023

Changing providers offers a unique opportunity to take a look at your current programs and lists and determine what’s working, and what’s not. Although this process works, there is a more effective method to save time and improve data integrity. Every team uses marketing automation differently based on goals.

Marketing Automation Services 222

Marketing Automation Services Marketing Automation Automation Advertising Agencies 222

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SEPTEMBER 25, 2023

Read on to learn how working together for a common goal can align sales and marketing teams. But it helps every team prioritize their work and their budgets, and get better at their jobs. Of course, the quality of a lead isn’t just based around what company they work for or what their title is.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

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NOVEMBER 27, 2023

Thankfully, marketing automation removes much of the work involved by allowing marketers to set up rules indicating which behaviors and characteristics qualify contacts to be automatically entered into a certain group. However, because you’re a B2B marketer, the personas you create are very different from B2C personas.

Marketing Automation Services 210

Marketing Automation Services Marketing Automation Automation B2B Marketing 210

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FEBRUARY 6, 2024

Changing providers offers a unique opportunity to take a look at your current programs and lists and determine what’s working, and what’s not. Although this process works, there is a more effective method to save time and improve data integrity. Every team uses email marketing differently based on goals.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

Act-On

NOVEMBER 27, 2023

Also, define your “ideal lead” and treat them differently. Email nurture campaign best practices: Start with a single campaign Sure, it would be great to have different nurture segments by industry, expected close date, the reason the deal may be delayed, and so forth. So you want to treat each lead as an individual.

Sales Qualified Leads 181

Sales Qualified Leads Practices Marketing Automation Services Campaigns 181

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FEBRUARY 26, 2024

The Interactive Advertising Bureau (IAB), a trade association promoting digital ad standards and practices, maintains a set of guidelines for sizing and formatting different types of ad units. Marketers use different attribution models to assign value to different touch points and calculate ROI. What is Attribution in Marketing?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

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SEPTEMBER 21, 2023

The problem: Advanced segmentation without the manual work Every marketer knows how difficult it can be to segment customers the old fashioned way. We’re also exploring automation, envisioning a future where the model configuration adapts to different scenarios, further simplifying marketers’ tasks.

Act-On 100

Act-On Segmentation Ideal Customer Profiles Marketing Automation Services 100