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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.

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9 Killer Social Media Call-To-Action Examples

SocialPilot

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more.

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5 Ways To Develop Your B2B Brand

Zoominfo

But how does this connect to B2B brand development? Your brand is more than just your logo, it’s a reputation that you have to develop and maintain constantly. Your brand is more than just your logo, it’s a reputation that you have to develop and maintain constantly. Why Is B2B Brand Development Important?

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Tired of Virtual Conferences? Check Out These 5 Professional Development Resources for Marketers

Marketing Insider Group

Many development opportunities assumed participants could travel (or at least that they would not be forced to work from home indefinitely). Some of the most popular conferences in marketing, like HubSpot’s Inbound 2020, went fully virtual this year. HubSpot Academy has tons of great resources for sales teams and marketers.

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Social media management costs for businesses in 2022

Sprout Social

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Let’s dive in.

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SmartBug Media Is Now HubSpot Platform Enablement Accredited

SmartBug Media

As a leading provider of digital marketing solutions, SmartBug Media has done it again! We are thrilled to announce that we have earned HubSpot Platform Enablement accreditation —making us one of the few organizations around the globe to hold this recognition. But what does it mean to be an accredited HubSpot agency?

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5 Key Takeaways from the HubSpot 2024 State of Marketing Report

DAGMAR Marketing

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. 75.78% of consumers have used social media to search for or discover new products and brands. Social media is the new hot spot for online search.