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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Content Marketing: while some content is designed for short-term needs, much of it has long-term value.

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The Nine Best Reputation Management, RSS, and Social Search Tools

Webbiquity

RSS Readers. Create a curated stream of news and posts from any number of RSS feeds, including publications; blogs; YouTube channels; topics, competitors and brand mentions (through Google Alerts); and internal business content. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.” Pricing: free.

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4 Content Strategies for B2B Corporate Blogging

Online Marketing Institute

Here are four ideas and supporting examples for B2B corporate blog writing, designed to target specific audiences, help achieve Internet marketing goals, and build links for search engine optimization campaigns. This article focuses on the writing component.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

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inbound marketing training for free

The Effective Marketer

New measurements: how you measure your success is now related to how your ideas are being spread (blogs, twitter, etc.) You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). SEM gets you on the front page for any keywords you bid on, but only in the paid search results.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get the free “Step-by-Step Guide to Website (re)Design” now. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Resources