Tony Zambito

MARCH 30, 2012

© All Rights Reserved I-5 Design and Manufacturer. This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . Therein lays the new buyer realities of today. What Does This All Mean?

SMB 100

SMB Advertising Channels Enterprise Management Work Management 100

Marketing Insider Group

DECEMBER 8, 2020

SMB business owners are wrestling with these questions and seeking clarity. B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Quick Takeaways. Image: FocusVision.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

ClickDimensions

DECEMBER 12, 2023

Solution: Stay vigilant about industry trends and conduct regular market research. ClickDimensions PowerPack unifies your sales and marketing into one comprehensive, tailored solution designed to address and overcome SMB challenges. Keeping pace with these changes is crucial for effective lead qualification.

Lead Qualification 115

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 115

ClickDimensions

DECEMBER 19, 2023

It’s imperative for SMBs to prioritize obtaining and utilizing accurate buyer insights to drive strategic decision-making and ultimately propel their businesses forward. A lack of account and buyer insights can seriously hinder your business’s growth potential, especially for SMBs.

Allocation 64

Allocation SMB Marketing Management Differentiation 64

Adobe Experience Cloud Blog

FEBRUARY 26, 2015

Now I’d like to take a closer look at the opinions of the SMB marketers who took part in this research and what they think the future of marketing looks like. SMB marketers are preparing for and expecting a lot more revenue responsibility. SMB marketers will increasingly leverage technology to succeed.

SMB 48

SMB Cost Enterprise Management Resource Management 48

ClickDimensions

DECEMBER 19, 2023

It’s imperative for SMBs to prioritize obtaining and utilizing accurate buyer insights to drive strategic decision-making and ultimately propel their businesses forward. A lack of account and buyer insights can seriously hinder your business’s growth potential, especially for SMBs.

Allocation 52

Allocation SMB Marketing Management Differentiation 52

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Salesforce Marketing Cloud

JANUARY 24, 2022

Read our free SMB Guide to Sales and Marketing Alignment. Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online. Pay attention to the path and use this insight to design tests and experiments to boost conversion rate.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Unbounce

SEPTEMBER 28, 2021

As online competition intensifies and consumer expectations continue to evolve, Unbounce’s latest innovation is a crucial part of the company’s aggressive ambitions: To help small and midsize businesses (SMBs) optimize their marketing with AI marketing insights traditionally designed for large corporations. ”

Conversion 141

Conversion Budget Programs Copywriting Landing Pages 141

Biznology

FEBRUARY 19, 2014

As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. Perhaps the money saved there could go into research and experiments in other channels, like social and email.

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Top of Funnel SMB eCommerce Allocation 80

ANNUITAS

MAY 13, 2021

Given the critical importance of MAP within an enterprise environment – and looking through the lens of strategic deployment of MAP – ANNUITAS|research conducted an extensive analysis of four of the leading, Salesforce-integrated MAP software vendors in late 2020. You can download this ANNUITAS|research report here. billion in 2019.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Marketing Insider Group

SEPTEMBER 28, 2020

LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week. Redshift’s focus is the future of making things, with content covering trends and predictions in the latest technologies including machine learning, generative design, and robotics.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Heinz Marketing

AUGUST 30, 2019

New research from Heinz Marketing and Uberflip uncovers how today’s B2B marketing leaders think about content, perceive its importance in their organization, and how the most successful marketing professionals utilize content to accelerate the buyer’s journey. But have the outcomes justified the cost? And what happens once they capture it?

Research 81

Research Budget Programs Enterprise Management Marketing Budget 81

ClickDimensions

JULY 26, 2023

Our unified Sales and Marketing Solution is designed to simplify complex processes and systems associated with account-based strategies to make them attainable for businesses of all sizes. Get in touch to discuss how we can help you execute the Unified Sales and Marketing Approach for your SMB.

SMB 52

SMB Gartner Forrester Buyer's Journey 52

ClickDimensions

DECEMBER 12, 2023

Solution: Stay vigilant about industry trends and conduct regular market research. ClickDimensions PowerPack unifies your sales and marketing into one comprehensive, tailored solution designed to address and overcome SMB challenges. Keeping pace with these changes is crucial for effective lead qualification.

Lead Qualification 52

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 52

ClickDimensions

JULY 26, 2023

Simple Account-Based Sales and Marketing is designed to simplify complex processes and systems associated with account-based strategies to make them attainable for businesses of all sizes. Get in touch to discuss how we can help you execute the Simple Account-Based Sales and Marketing Approach for your SMB.

SMB 52

SMB Gartner Forrester Buyer's Journey 52

Webbiquity

JULY 12, 2016

But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy. Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Marketing can’t be automated.) 8) dotmailer.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Biznology

JULY 23, 2014

Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. SMB is where there’s enough volume to do plenty of testing. Plenty of agencies, research firms, and other marketers are focused on SMB, and willing to share their insights.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Salesforce Marketing Cloud

FEBRUARY 2, 2024

You’ve done your research. A collection of sales email templates — each one designed for a different type of outreach — is the backbone of your sales outreach, giving you an outline of a conversation that you can tweak for each prospect. You feel like you’ve got a firm grasp on your prospect and their pain points.

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Template Outreach Ideal Customer Profiles Linkedin 105

Biznology

JUNE 6, 2018

Fortunately for SMB marketers, CRM is becoming main stream. And Steve King, a partner with Emergent research, predicts that to increase to 78% of small businesses by 2020. Unfortunately, most email campaign platforms (MailChimp, Constant Contact) are really not designed for this purpose. But even that is not assured.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Content Standard

AUGUST 24, 2021

Tracking restrictions designed to limit data exploitation have become de facto in internet tech development. Google predicts most publishers alone could lose 50–70% of their revenue if they don’t reconfigure their approach to ad and data management by 2022.

Privacy 126

Privacy iProspect Ad Exchange Paid Search Agency 126

BenchmarkONE

OCTOBER 27, 2020

Finding a balance — let alone finding the time to get everything done — is tricky, which is why most SMB owners seek out all the help they can get with generating more sales and keeping profits on track. Keep in mind that a lot of today’s customers are doing a bulk of their research on their own.

Marketing Automation Services 91

Marketing Automation Services CRM Marketing Automation Top of Funnel 91

BenchmarkONE

NOVEMBER 12, 2020

According to recent research, 91 percent of marketers who use automation report that it’s crucial to the overall success of their digital marketing endeavors. Too often, SMB owners silo their marketing and sales efforts to save on time and effort. That can pay off in big ways. It Better Integrates Sales and Marketing Processes.

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Budget Programs Automation 60

Tony Zambito

OCTOBER 23, 2016

Redefining market rules and design, as well as, impacting customer behaviors. Genesys embarked on qualitative user and buyer research to understand how such market-oriented behaviors were shifting, as well as, converging. Convergence of Behaviors. Affecting the development of market strategy is a multitude of market forces.

Enterprise Management 100

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 100

Tony Zambito

APRIL 19, 2012

Looking back on over 10 years of specific instances of qualitative buyer research and buyer persona development work, I found that in 6 out of every 10 instances of helping an organization– a different buyer was identified than the organization had been targeting! To get to the heart of the issue takes committed buyer research.

Lead Generation 100

Lead Generation Lead Ranking Tactics Buyer Personas 100

SmartBug Media

AUGUST 16, 2023

In this session, Jignesh will present research from 10 new studies that identify what people look for in rewards programs. SMB + AI: Returning Meaning to Customer Conversation What’s it about? Attendees can expect to walk away with their very own strategy and program. Plus, rewards are included during the session!

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Zoominfo Advertising Agencies 52

Valasys

APRIL 11, 2023

So, if you’re looking to take your SMB to the next level, keep reading. They are organizations that provide physical spaces, mentorship, and networking opportunities to startups and SMBs. Innovation hubs and incubators are designed to provide a supportive ecosystem. These help startups and SMBs grow and succeed.

Advertising Mediums 52

Advertising Mediums Resources Enterprise Management Work Management 52

Customer Experience Matrix

MARCH 24, 2016

If things get really big, you could also split B2B vs B2C or enterprise vs. SMB. We’d have vendors create preintegrated stacks with tools for research, content creation, campaign execution, optimization, and analytics. How about teams of attendees competing to create the most successful marketing campaign during the conference?

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Tony Zambito

APRIL 16, 2012

Buyer Designed Systems. B2B companies today will need to evaluate whether they have systems and processes that are buyer designed. If they are not designed with the buyer in mind, then getting good results from whatever systems or processes you have in place will be a difficult mountain to climb. Follow @tonyzambito.

Sales Management 100

Sales Management Top of Funnel Planning Demand Generation 100

Hubspot

MARCH 18, 2020

SMB (Small to Medium Sized Business) = Somewhere between 5-100 Employees. Skills needed: Content creation, graphic design, basic SEO knowledge, social media management, project management. First, let's define what we mean by different company sizes. You may not agree with all of them, but that's fine; at least we have a common lexicon.

Enterprise Management 92

Enterprise Management Paid Search Agency Work Management Marketing Management 92

Mereo

JULY 29, 2021

Our solution management experts at Mereo independently researched 20 B2B software companies, including application and platform providers. Do your up-front research and do it well to make this part of pricing transparent to the buyer. Out of our same research, we discovered three common pricing models. Outcome-based Pricing.

Enterprise Management 60

Enterprise Management Pricing Price Marketing Management 60

SalesIntel

OCTOBER 20, 2023

These insights are instrumental in facilitating comprehensive research into potential clients and the strategic development of focused, customized lists. SalesIntel’s clear instructions, user-friendly design, and superior customer support contribute to this perception. It is more about the trust name in the market.

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

Martech Advisor

NOVEMBER 14, 2019

In fact, research suggests that small businesses are responsible for 44% of all economic activity in the US, and over half of the total jobs in the country. To mark the importance of this sector, the third Tuesday of every November is designated as National Entrepreneurs Day.

Small Business Marketing 75

Small Business Marketing Marketing Automation Services Budget Programs Marketing Budget 75

Computer Market Research

MAY 24, 2017

Computer Market Research. As a market leader in SMB on-demand collaboration, we have helped 5000 businesses around the world connect with their clients to create the most versatile, personal live demonstration meetings on the market today. The ABC Company MDF opportunity is designed to support partners’ demand generation efforts.

Work Management 60

Work Management Marketing Management Advertising Agencies Paid Search Agency 60

Conversica

SEPTEMBER 8, 2020

Jobvite is a SaaS company that has undergone a transformation from an SMB-focus to a MM/ENT-focus business model, similar to what we are now doing at Conversica. Fortunately, internal AI architecture is modular in design to be able to incorporate new technologies fairly easily.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Lead Ranking 52

Albacross

JANUARY 31, 2018

But if there’s one thing we’ve learned at Albacross after working with thousands of clients to develop their ABM campaigns, it’s that a well-researched ICP is crucial. If that’s the case, you should develop a sense of which types of accounts provide most value by drawing on competitor research and your own intuitions about the market.

Ideal Customer Profiles 86

Ideal Customer Profiles Profiling Marketing Budget Account Based Marketing 86

SalesIntel

AUGUST 16, 2023

Sales Navigator is designed to establish and develop consumer connections on the LinkedIn network, and turn LinkedIn into a prospecting tool. 6Sense also assists in streamlining the lead generation and research processes, increasing conversions, and maximizing marketing ROI. Users can start with a free trial.

Zoominfo 52

Zoominfo SMB Enterprise Management Ideal Customer Profiles 52