Vidyard

MAY 21, 2021

Consider the stage of your videos and how you can nudge your viewers closer to the next stage—or closer to a purchasing decision. #2: Here’s where product overview videos can come into play, as well as how-to videos and solution-based webinars. Use this moment to get them to sign up for a custom demo of your product, just for them.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

BenchmarkONE

NOVEMBER 10, 2022

Other marketers also refer to marketing funnels as purchase, conversion, and lead funnels, among others. The goal of this email funnel is to get a customer to purchase another product or service. . This email funnel leads a customer to select a product or service that has a higher price point than the one they’ve already purchased. .

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Marketing Insider Group

JUNE 14, 2021

Over 500 hours of content are uploaded to YouTube every minute. On YouTube, you can create a library of video content for your followers. YouTube is also an excellent channel for building brand awareness. YouTube is also an excellent channel for building brand awareness. You can also embed YouTube videos on your website.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

FunnelEnvy

DECEMBER 26, 2023

The customer journey has multiple stages, from the initial awareness of a problem to the consideration of various solutions and the decision to purchase. For example, blog posts might be effective in the awareness stage, while detailed case studies and product demos are more suitable for the decision stage.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Biznology

MARCH 1, 2019

For technology-related videos, YouTube rules. YouTube is top destination for viewing technology-related videos (79%), followed by vendor websites (64%) and tech content sites (58%), and social feeds (34%). Social-feeds-wise, it’s worth noting that this group uses LinkedIn for business much more than Facebook, Twitter, or YouTube.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Marketing Insider Group

APRIL 6, 2021

The Buyer’s Journey Doesn’t End with a Purchase. But the customer experience doesn’t end when someone makes a purchase. Post-purchase content, specifically, should focus on encouraging additional purchases, building customer loyalty, and preventing non-use of a product or service. Source: Hotjar.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

ClearVoice

DECEMBER 18, 2023

You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. Deeply invested prospects may research B2B businesses through webinars, client testimonials, and page reviews on LinkedIn.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

SmartBug Media

APRIL 28, 2021

Marketo Webinars. If you’re a visual learner, you may be interested in one of the many webinars Marketo has available on demand. YouTube is another great platform to learn about the basics of Marketo. Here you’ll find demos, webinars, Marketo University videos, and more to help you on your journey.

Marketo 86

Marketo Training Resources Marketing Automation Services 86

ClearVoice

NOVEMBER 25, 2022

Analyzing customer purchase history. Data from McKinsey reveals that 77 percent of B2B buyers are comfortable spending up to $50,000 on self-service or remote purchases. Customers care about the causes they support more than ever—so much so that it affects their purchase decisions. Self-guided B2B buying journeys.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Heinz Marketing

APRIL 19, 2022

B2B purchase decisions are more predictable than you might think and here’s why. Companies who regularly host or attend webinars may consider Instagram or Twitter live to host smaller more intimate events. Videos have a wide variety of applications, such as product demos, on-demand webinars, or repurposing blogs into webinars.

Lead Generation 100

Lead Generation Webinar Metrics Sales Qualified Leads Generation 100

Vidyard

DECEMBER 17, 2019

The rising popularity of video, along with websites like YouTube and Vimeo, is part of it. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. Presentations or Webinar Videos 3. Demo Video. Presentations or Webinar Videos.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Vidyard

JANUARY 3, 2019

Back then I didn’t know there was such a thing as Vidyard, so I researched and purchased a video recording suite and set up my own in-house digital recording studio. Recorded webinars function in a similar manner, but consist of a pre-recorded presentation played back either on demand, or as a simulated live event.

Video Marketing 94

Video Marketing Enterprise Management Webinar Metrics Youtube 94

Webinato

JUNE 9, 2016

You have once again managed to gather dozens of potential customers in one virtual space at the same time, ready to attend your marketing webinar! Show the same old boring PowerPoint deck and screen share demo? Why shouldn’t you convey that same image in your webinars? Think of your webinar as your very own TV show!

Webinar Metrics 58

Webinar Metrics Planning Marketing Automation Services Banners 58

SpotMe Blog

MAY 24, 2021

When it comes to lead generation and sales, webinars can be your greatest ally. Webinars are most commonly used for hosting virtual seminars, presentations, lectures, and workshops. But now a new kind of webinar is emerging — the deminar. In the simplest terms, a “deminar” is a combination of a “demonstration” and a “webinar.”.

Webinar Metrics 52

Webinar Metrics Conversion Cross-Selling Youtube 52

Binary Demand

MARCH 26, 2024

This could include blog posts addressing common pain points, informative case studies showcasing successful customer experiences, or persuasive product demos highlighting your unique value proposition. Email an offer for a demo Based on email sign-ups, ABC sent targeted emails showcasing the “operational efficiency booster” with a free demo.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Vidyard

DECEMBER 17, 2019

The rising popularity of this type of video , along with websites like YouTube and Vimeo, is part of it. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. What’s the Difference Between How-To, Explainer, and Demo Videos?

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

Vidyard

MAY 23, 2018

You’re probably already familiar with YouTube annotations—here’s how you can leverage those, along with more sophisticated video CTAs, to generate demand. This action could be filling out a form, visiting a specific webpage, watching another video, or even requesting a demo. What Are Interactive Video CTAs? “In

Top of Funnel 65

Top of Funnel Video Marketing Marketing Funnels Thought Leadership 65

Valasys

DECEMBER 11, 2023

These insights provide a deeper understanding of customer preferences, interests, and purchase behaviors, enabling marketers to create targeted and personalized marketing campaigns. Data analytics also helps identify trends, patterns, and opportunities that can inform strategic decision-making and optimize marketing efforts.

Allocation 40

Allocation Advertising Agencies Mobile Advertising Marketing Automation Services 40

Outgrow

FEBRUARY 14, 2023

SaaS lead generation focuses on finding prospects who might be interested in your services and that can be qualified into making a purchase. For a SaaS company, there is no physical product demo. Hence, customers are more likely to skim through your website and product demo videos rather than call for a physical meeting.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Convert

AUGUST 10, 2020

Communicating clearly, being available 24/7, and driving conversations with greater control can persuade users to take onsite action of purchase. ’ Customers are more likely to purchase from you and actively engage with your brand if they’re given something in exchange first. This is where live chat software comes in handy.

Paid Search Agency 98

Paid Search Agency Webinar Metrics Planning Marketing & Strategy 98

BenchmarkONE

MAY 28, 2020

Webinars, demos, and explainer videos are among the most popular video types across channels, and you can create and edit each of them with Camtasia. . Besides uploading your videos to Screencast, Vimeo, and YouTube, you can upload videos to your video courses, as well. . Tool #2: Camtasia. Image Source: Vidyard ).

Software 71

Software Video Marketing Screencast Multi-Channel 71

KEO Marketing

JUNE 10, 2016

The Purchase Process: A survey by The Arketi Group found that 61% of millennials describe their role in technology purchases within their organization as decision-maker and 34% report having budget and/or final sign-off authority on enterprise technology purchases of $10,000 or more. Preference. Case Studies. White Papers.

Enterprise Management 48

Enterprise Management Work Management Marketing Management B2B Marketing 48

Hubspot

APRIL 2, 2019

It’s free to join once they accept you into the program, you can choose from over one million of Amazon’s eCommerce products to advertise on your website, mobile app, or Facebook, Instagram, Twitter, YouTube, and Twitch profile, and you can earn up to 10% in commission if someone clicks on your affiliate link and buys an Amazon product.

Paid Content 101

Paid Content Adsense Enterprise Management Advertising Agencies 101

seo.co

MARCH 28, 2021

Courses/webinars. Most businesses sell courses as products and/or use webinars to sell products. Create a Podcast or YouTube Channel. A podcast and/or YouTube channel could fill that role. Downloading a product demo may be considered a three. This is more than just simple SEO keyword research. Sales qualified lead.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Hubspot

JUNE 20, 2018

But not by purchasing email lists -- learn why you should never buy an email list in this post.). Add engagement features to your YouTube channel. Add hyperlinked "end cards" to your YouTube videos that encourage people to subscribe to your channel via their email address. Host an online webinar. What is an email list?

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Vidyard

JULY 20, 2017

Customer testimonials, product demos, and so on. They are, you know, product demos and explainers. And finally, at the bottom, the decision of using in-house resources as well as empowering employees to create custom demos, custom webinars, and things like that that are going to help drive the purchase decision.

Video Marketing 115

Video Marketing Webinar Metrics Top of Funnel Marketing & Strategy 115

Hubspot

APRIL 21, 2020

Take a look at reviews on competitor app pages on the App stores, as well as checking reviews on YouTube and blogs to see what actual users have said about the competition. Record a Demo. A short video demo is one of the easiest ways to display the value of your mobile app. Define Success. Launch a Dedicated Site or Page.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

LeadSquared

DECEMBER 18, 2018

Additionally, you can make short videos for YouTube as well and run ads for the same. Attraction: Aim: To educate the lead on the benefits of the product and coax them into making a purchase. YouTube even allows you to know how much of the video ad a lead has watched and the bounce rate as well.

Marketing Funnels 52

Marketing Funnels Top of Funnel Paid Search Agency Ad Building 52

Webbiquity

AUGUST 8, 2011

Twitter, YouTube videos, text messaging…there’s no question attention spans are short. Can they buy directly from your site or is it a more complex, high-value purchase that requires a sales cycle? If the former, give them a clear and simple path to the purchase. What do you want the person to do next?

Enterprise Management 100

Enterprise Management Marketing Management Marketing Websites Business 100

Ledger Bennett

DECEMBER 30, 2020

PRODUCT DEMOS AND ‘HOW TO’ VIDEOS – what better way to showcase products or provide buyers with new skills. WEBINARS – offer valuable information through an educational approach that demonstrates authority. Q&A/INTERVIEWS – a useful alternative to an arguably outdated FAQ page. Make sure you optimize the title and descriptions.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Parse.ly

FEBRUARY 4, 2022

Digital transformation is shifting the call desk to chatbots, print ads to blog posts, TV ads to YouTube videos, and sales to freemium products. This can happen through feedback surveys, product communities on Reddit, or industry webinars. For a personalized demo of the platform, reach out to us today.

Digital Transformation 52

Digital Transformation Top of Funnel CMS Development Webinar Metrics 52

accelerate agency

SEPTEMBER 10, 2021

YouTube videos. Once you’ve got leads coming in, you’ll want to pick out the ones that have a higher probability of purchasing your SaaS product. The amount of stakeholders involved in a SaaS purchasing decision directly correlates with the price. Negotiations and lengthy demos to test options will add to sale cycle timelines.

Enterprise Management 52

Enterprise Management Process Paid Content Lead Ranking 52

Vidyard

DECEMBER 12, 2013

Today’s customers go through more than half of the buying process independently, so it’s critical to have a complete video journey on your website to guide prospects in the pre-purchase phase. Repurposed webinar content: Record your webinars and break them down into chapters so that folks can find topics they need quickly.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Sharpspring

OCTOBER 27, 2021

Outbound marketing can be quite expensive because you must (a) purchase advertising space or (b) pay for labor to perform outreach. YouTube and TikTok. white papers, worksheets, webinars) instead of purchasing a pre-assembled contact list. Inbound strategies include content marketing (social media, blogs, videos, etc.),

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Vidyard

MARCH 23, 2021

This is logical given the shift to frictionless online buying experiences in the B2C space, where more consumers are looking to do research and purchase online. The most common types of business-created videos are product demos, followed by how-to’s, explainers, and webinars. Video Creation Trends by Company Size.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

DivvyHQ

OCTOBER 23, 2018

In episode one of The BIG Simple webinar series, Tamsen Webster delved into her Red Thread method with host Jay Acunzo, explaining how content marketers can use this framework to better understand their customers and align messaging accordingly. Four Steps of the Loyalty Loop.

Loyalty 51

Loyalty Peer-to-peer Webinar Metrics Content 51

Marketing Insider Group

AUGUST 29, 2023

Not to mention, platforms like TikTok, Instagram, and YouTube reward engaging content with more visibility. Image Source: Oberlo From short-form videos on TikTok and Instagram Reels to long-form content on YouTube and Facebook Watch, video has become the most consumed form of content on social media. Engaging product demos.

Social Media 257

Social Media Marketing AI Trends Peer-to-peer 257