Webbiquity

JUNE 20, 2023

3 Host Live Demos and Webinars Webinars and live demos are a powerful video marketing strategy because they engage your audience in real time. With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Meerkat Marketing

JANUARY 20, 2021

If you are targeting B2B (business to business) customers and want to optimize the delivery of your ads to decision makers at a specific type of organization, then LinkedIn Ads might be one of the best tools available to you. Although you are targeting B2B, it is really a decision maker or person that you are trying to showcase your value to.

Linkedin 98

Linkedin ROI Paid Search Agency Conversion 98

Act-On

APRIL 26, 2024

Email domains Instead of requiring a business email domain to download content, simply use negative scoring to de-prioritize leads who use personal or.edu emails. Some of these activities might be direct triggers to sales, such as requesting a demo or filling out a “contact us” form.

Lead Ranking 195

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 195

Metadata

MAY 13, 2021

We discovered LinkedIn Conversation Ads , a new ad type that’s generated more revenue for us than we could have ever imagined. We needed to find new (and cheaper) channels to generate qualified demos for our Sales team. I came across LinkedIn Conversation Ads within my own network and decided to try them out.

Linkedin 95

Linkedin Paid Search Agency Conversion Ads 95

FMG Suite

MARCH 17, 2021

Harnessing the Power of LinkedIn for Financial Advisors. If you’re a financial advisor on LinkedIn and you don’t see numbers from social media like the ones reported in the survey, it may not have to do with what you’re posting, but what you’re doing beyond posting. million in assets. There are plenty of strategic ways to use it.

Linkedin 99

Linkedin Ideal Customer Profiles Paid Search Agency Social Media 99

Metadata

JANUARY 7, 2021

This award recognizes the partner who has made a significant impact to customers and the partner community through a new and innovative service or solution with LinkedIn Marketing Solutions. The team built a campaign to drive awareness, interest, and demo requests from buyers within target accounts.

Advertising Agencies 98

Advertising Agencies Marketing Analytics Tools Cost per Lead Work Management 98

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? Offer types: Demo. Common CTAs on LinkedIn and Facebook include Download, Learn More, Sign Up, and Register. In the example below from monday.com, the CTA is Learn More, and the offer type is Demo.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. People across the globe rely on LinkedIn to network, share thoughts, market themselves and their businesses, and find and apply for jobs.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Webbiquity

FEBRUARY 28, 2023

Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions. Personalization offers many benefits for B2B companies.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

SmartBug Media

AUGUST 24, 2021

Content personalization is not a new concept. With marketing automation tools and powerful customer relationship management (CRM) platforms like HubSpot, marketers have more power than ever before to connect with users on a personal level, using data such as first name, email, company name, and so on. Personalize Your Website Content.

Account Based Marketing 98

Account Based Marketing ABM Personalization Marketing Automation Services 98

EveryoneSocial

MARCH 8, 2021

If you want to thrive in your career, one of the best things you can do is build a strong personal brand strategy. And having a personal brand statement makes it easy for anyone – employers, customers, clients, or contacts – to identify if they want to work with you or listen to what you have to say. Darrell Franklin.

Examples 119

Examples Personalization Brand Identity Branding 119

Martech

APRIL 19, 2024

Petrullo also finds lead gen forms on social media allow her and her team to ask really personal questions. More personal questions? Dig deeper: LinkedIn introduces CTV ads for B2B campaigns Schiele and her team use lead forms with qualifying questions to weed out irrelevant leads. More questions?

Lead Gen 110

Lead Gen Paid Content Social Media Sales Qualified Leads 110

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re not just looking to catch someone’s eye. Why Sponsored Updates?

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

EveryoneSocial

MARCH 10, 2023

In recent years, a new phenomenon has emerged on the world’s largest professional social networking platform: LinkedIn Influencers. These thought leaders make waves on LinkedIn with their engaging content and valuable insights, building large followings and establishing themselves as credible sources of information in their industries.

Linkedin 52

Linkedin Tips Social Networks Work Management 52

Webbiquity

APRIL 18, 2024

Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn. Personalization at scale: Crafting personalized content that resonates with each segment of your audience becomes more challenging as your business scales (which, again, is why humans can’t be taken entirely out of the loop).

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Given that business owners and decision-makers use LinkedIn for networking, self-promotion, job hunting, and more, it’s an ideal platform on which to reach them. Why You Need LinkedIn Lead Generation. 4 Ways to Use LinkedIn for B2B Lead Generation.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

Webbiquity

NOVEMBER 28, 2023

Quick service might get you your food promptly, but it’s the ambiance, the attentive waiter, and the personalized touches that make you return. Lack of Personalization A generic sales pitch is now a quick route to rejection. Because if not you, there will be someone else offering them personalized experiences.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

NuSpark Consulting

JULY 23, 2017

One of the challenges constantly facing sales people is finding the right person to approach with a sales pitch. As a fellow member of LinkedIn, you are able to see where their interests lie, what they’ve done in the past, and who their contacts are. Engagement through personal messaging.

Sales Qualified Leads 145

Sales Qualified Leads High Quality Lead Linkedin Account Based Marketing 145

Vidyard

JUNE 21, 2018

A carefully crafted demo video can speed up the sales cycle, save your sales engineering team hours, and help weed out unqualified leads–inevitably giving your sales pipeline better velocity and improved accuracy. Something our solutions consultants (SCs) have been doing a lot more of is recording product demo videos.

Video Marketing 62

Video Marketing Webinar Metrics Sales Cycle Validation 62

KoMarketing Associates

JANUARY 19, 2022

Mutiny allows marketers to easily personalize websites, from identifying inbound site visitors to serve them the most relevant experience to allowing you to create 1 to 1 personalized pages for target accounts. So being able to create personalized experiences at scale and test what works best can be extremely powerful.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Salesforce Marketing Cloud

APRIL 22, 2024

It’s time to create your own website and showcase a your professional portfolio of projects, resume, demo videos, and much more. Build your own online portfolio of Salesforce skills Create a public website to showcase your accomplishments, personality, and technical ability. Show who you are as a person, too.

Ad Building 111

Ad Building Ideal Customer Profiles Acquisitions Creativity 111

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Personalize Your Approach to Build Long-Term Relationships You know your audience, so personalize your cold emails. Again, we must mention LinkedIn, as it’s a powerful tool for B2B marketing.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Salesforce Marketing Cloud

JANUARY 3, 2024

Think of your sales pitch as an invitation to take the next step, like scheduling a discovery call or setting up a demo. Successful sales pitches: Use a unique, personalized opening. For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Oktopost

APRIL 28, 2024

The main platform for professionals, of course, is through LinkedIn. Even after participating in an industry event and starting a conversation with a potential client, you will likely ask to connect on LinkedIn and follow up with them after the event, on LinkedIn.

Social Media 69

Social Media Top of Funnel B2B Thought Leadership Media 69

EveryoneSocial

APRIL 26, 2021

In 2020, LinkedIn made an official announcement that they would be sunsetting their employee advocacy product called Elevate. While some of the Elevate features certainly help improve the use of LinkedIn company pages, it does not create a true employee advocacy solution. LinkedIn Company Pages. Great news, right?

Linkedin 72

Linkedin Paid Search Agency Enterprise Management Work Management 72

Madison Logic

MAY 3, 2022

Today we’re excited to announce Journey Acceleration with LinkedIn, which empowers you to activate the same target account lists across all your media channels, including LinkedIn. Now you can to dynamically personalize messaging and content across channels to accelerate the buying journey. One target account list.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Linkedin 52

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. LinkedIn: LinkedIn’s Campaign Manager enables retargeting to users who have visited your website or engaged with your LinkedIn content.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

SalesIntel

MARCH 14, 2023

LinkedIn Business Directories and Listings Data Intelligence Tools Buying a List That said, you must choose the most reliable data source. Personalization is critical in B2B as we enter 2023. Personalized marketing and customer service. Firmographic data is used for creating personalized content strategies.

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

Hubspot

JANUARY 23, 2018

LinkedIn Sales Navigator is a fantastic resource. That means more time for high-value activities like calling people or giving demos. That means more time for high-value activities like calling people or giving demos. Fear not: LinkedIn will be expanding the universe of CRM integrations in the near future, so stay tuned.

Linkedin 101

Linkedin Enterprise Management Work Management Ideal Customer Profiles 101

NuSpark Consulting

APRIL 12, 2017

He has the personal touch and is a pro at engaging executives on the phone. Instead, they want him to create personal emails to each person he’s targeting. As account-based marketing gains popularity, mass email marketing campaigns are giving way to personalized emails. But today, he’s stymied. Write Your Email Templates.

Account Based Marketing 124

Account Based Marketing Email Marketing Work Management Marketing Management 124

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. Meet your customers where they are 80% of B2B marketers leverage LinkedIn to reach their target customers, and 65% have increased their LinkedIn usage in the past year.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

SalesIntel

AUGUST 21, 2023

That’s where personalization for B2B marketing campaigns comes in handy. Research indicates that 97% of marketers see better results when they implement personalization in their marketing efforts. In this article, we’ll look at the benefits of personalization, some best practices, and more. What is Marketing Personalization?

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Zoominfo

MAY 21, 2020

They’re a critical part of personalized prospecting and account-based strategy. We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. It’s time to get personal. BASHO emails are alive and well—and thriving.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Vidyard

APRIL 10, 2019

Personalized, one-to-one videos are changing the way sales prospecting is done because putting a face to a name creates an instant connection with prospects and customers. Send introductions, product demos, and more to make emails engaging at scale, and keep track of who watches to prioritize follow-ups.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Biznology

OCTOBER 21, 2016

According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. So IT buyers are willing to reveal themselves and engage with B2B sales and marketing leaders on LinkedIn. Even if it is LinkedIn!).

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

Litmus

SEPTEMBER 12, 2023

So without further ado, let’s take a look at the latest email testing and personalization solutions from Litmus! Intuitive personalization at the ready Personalization is for the many, not just for the few, and we’re excited to roll out updates that make personalization possible for all. Yes please!

Marketing AI 89

Marketing AI Template Email Marketing Features 89